課程信息
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第 2 門課程(共 4 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為27 小時

建議:4 weeks, 5-8 hours/week...

英語(English)

字幕:英語(English), 法語(French)

第 2 門課程(共 4 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為27 小時

建議:4 weeks, 5-8 hours/week...

英語(English)

字幕:英語(English), 法語(French)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 4 小時

Module 1: Technological Innovation

16 個視頻 (總計 80 分鐘), 20 個閱讀材料, 5 個測驗
16 個視頻
Entrepreneurship and economic growth3分鐘
The economic impact of Technological and Organizational Innovation5分鐘
The uneven economic impact of technological change6分鐘
The impact of technological change on industry6分鐘
Innovation through additive manufacturing processes4分鐘
Innovation as a business model6分鐘
Getting outside help1分鐘
Sources of Innovation6分鐘
Individual Creativity The iBOT and Segway6分鐘
Individual Creativity meets Business Sense3分鐘
Organizational Creativity6分鐘
Culture in start-ups versus large firms2分鐘
Outside sources of ideas5分鐘
Locating your firm6分鐘
Two opinions on where to locate1分鐘
20 個閱讀材料
Course Information and Syllabus5分鐘
About this lesson and useful definitions2分鐘
Buddy Burke and Reza Malekzadeh on the importance of entrepreneurship1分鐘
Increasing innovation in Africa4分鐘
Relation to textbook2分鐘
About this lesson & Useful definitions for this lesson2分鐘
Debrief: Making cheap office buildings using additive manufacturing5分鐘
The Success of the iPad2分鐘
Debrief: Why iPAD was successful when Newton was not3分鐘
Case study on Reverse Engineering3分鐘
About this lesson & Useful definitions for this lesson1分鐘
Views on getting help from others1分鐘
Interview with Dean Kamen by Steven Colbert6分鐘
Segway and P.U.M.A. launch5分鐘
About this lesson & Useful definitions for this lesson3分鐘
Ford Pinto3分鐘
About culture in start-ups versus large firms1分鐘
Two opinions on where to locate1分鐘
Key Lessons Module 15分鐘
References and Additional Readings for Module 110分鐘
5 個練習
Practice quiz #16分鐘
Is reverse engineering legal?30分鐘
Practice quiz # 28分鐘
Practice quiz # 36分鐘
Graded Quiz Module 120分鐘
2
完成時間為 5 小時

Module 2: Types and Patterns of Innovation

11 個視頻 (總計 61 分鐘), 13 個閱讀材料, 6 個測驗
11 個視頻
Radicalness of Innovation in Tennis Racquet Designs7分鐘
Component vs. Architectural Innovations7分鐘
Technology S-curves4分鐘
Disruptive Technologies -Xerox5分鐘
More on Technology S-curves6分鐘
Segment Zero5分鐘
Technology cycles5分鐘
Technology and Industry Evolution6分鐘
Which company is likely to develop new technologies?4分鐘
Modern day industries - are they different?2分鐘
13 個閱讀材料
About this lesson & Useful definitions for this lesson2分鐘
The Perfect Thing!30分鐘
Why knowing these types of innovation matter for you3分鐘
About this lesson & Useful definitions for this lesson2分鐘
Additional Reading: The "Sailing Ship" effect2分鐘
Case study: Automobile industry in the US5分鐘
About this lesson & Useful definitions for this lesson3分鐘
Article by Kenneth Simons: Shakeouts, Innovation, and Industrial Strategy and Policy40分鐘
Examples of Industries with massive shake-outs3分鐘
About this lesson1分鐘
Modern day industries - are they different?2分鐘
Key Lessons Module 210分鐘
References and Additional Readings for Module 210分鐘
6 個練習
Practice quiz: The Perfect Thing30分鐘
Practice Quiz #45分鐘
Practice Quiz # 56分鐘
Practice Quiz #66分鐘
Exercise: E-commerce revolution30分鐘
Graded Quiz Module 230分鐘
3
完成時間為 5 小時

Module 3: Increasing Returns

10 個視頻 (總計 60 分鐘), 16 個閱讀材料, 7 個測驗
10 個視頻
The rise of Microsoft and an open innovation strategy6分鐘
Increasing Returns - The Learning Curve6分鐘
Ford's 1936 Assembly Line6分鐘
Increasing Returns – more on the learning curve6分鐘
Increasing Returns –the learning curve and pricing5分鐘
Increasing returns - Network externalities5分鐘
Standardization7分鐘
Get big fast and outcomes of standards battles6分鐘
Outcomes based on standalone and network value6分鐘
16 個閱讀材料
About this lesson1分鐘
The rise of Microsoft10分鐘
Letter from Bill Gates to John Sculley10分鐘
About this lesson & Useful Definitions3分鐘
Ford's Moving Assembly Line3分鐘
About this lesson1分鐘
Debrief of Learning curve exercise10分鐘
Activity: The learning curve in your target industry10分鐘
About this lesson1分鐘
Useful Definitions10分鐘
About this lesson1分鐘
Netscape Navigator and Get Big Fast10分鐘
Another example of a standard battle1分鐘
Key Lessons Module 36分鐘
References and Additional Readings for Module 310分鐘
Peer Reviews Overview: Qualities of strong feedback10分鐘
6 個練習
Practice Quiz #76分鐘
Learning curve-Quiz30分鐘
Practice Quiz #85分鐘
Practice Quiz # 97分鐘
Are Winner-Takes-All markets good for consumers?3分鐘
Graded Quiz Module 320分鐘
4
完成時間為 6 小時

Module 4: Timing of Entry and Protecting Innovation

10 個視頻 (總計 62 分鐘), 12 個閱讀材料, 8 個測驗
10 個視頻
First Mover and Late Mover Advantages7分鐘
Factors influencing optimal timing of entry7分鐘
Protecting Innovation8分鐘
Alternatives to Legal Rights6分鐘
Trade Secrets, Copyrights, and Trademarks8分鐘
Patents6分鐘
Cooperating or competing with incumbent firms7分鐘
Negotiating with large firms and investors1分鐘
Conclusion1分鐘
12 個閱讀材料
About this lesson1分鐘
List of True First Movers and Notable Followers2分鐘
Tellis and Golder: First to market, first to fail? Real causes of enduring market leadership20分鐘
About this lesson1分鐘
Hydrogen Cars3分鐘
Ballard Power2分鐘
About this lesson2分鐘
About this lesson1分鐘
The product market and the market for ‘ideas’: commercialization strategies for technology entrepreneurs1小時
Dalton Caldwell on negotiating with large firms and investors1分鐘
Key Lessons Module 45分鐘
References and Additional Readings Module 41分鐘
7 個練習
Major reasons for enduring market leadership2分鐘
Practice Quiz #105分鐘
Practice Quiz #113分鐘
Do they infringe copyright law?30分鐘
Guess the Sound / Trademark30分鐘
Practice Quiz #122分鐘
Graded Quiz Module 420分鐘
4.7
15 條評論Chevron Right

來自Strategic Management of Innovation的熱門評論

創建者 ABMar 27th 2019

Excellent materials, well-chosen exercises and evaluations. The professor was engaging and clear. I would recommend.

創建者 MMay 25th 2019

It explores extremely interesting and useful insights for those looking for professional development

講師

Avatar

Thomas ASTEBRO

Academic Director MSIE, Professor of Strategy and Entrepreneurship
Economics - Decision Science

立即開始攻讀碩士學位

此 課程 隸屬於 巴黎高等商学院 提供的 100% 在線 MSc in Innovation and Entrepreneurship。如果您被錄取參加全部課程,您的課程將計入您的學位學習進程。

關於 巴黎高等商学院

HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world....

關於 管理创新和设计思维 專項課程

Go beyond general management with structured models and techniques used by successful entrepreneurs and CEOs. You will learn how to drive innovation at any stage of business development — from developing an idea to leading a company. Taught by award-winning faculty from HEC Paris, one of Europe’s leading business schools, the curriculum provides structured models and techniques that teach you to be an innovator and change-maker in any industry. This Specialization is part of the HEC Paris MSc in Innovation and Entrepreneurship. If you are admitted to the full program, your courses count towards your degree program....
管理创新和设计思维

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