課程信息
21,089

第 1 門課程(共 6 門)

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立即開始,按照自己的計劃學習。

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初級

完成時間大約為26 小時

建議:5 hours/week...

英語(English)

字幕:英語(English), 越南語

您將獲得的技能

Business TransformationDigital StrategyBusiness ModelDisruptive Innovation

第 1 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為26 小時

建議:5 hours/week...

英語(English)

字幕:英語(English), 越南語

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 6 小時

Technology-Enabled Disruptions

In this module, you will learn about some of the technological forces that are leading disruption in today’s business environment, and why incumbents in an industry fail to recognise or respond to change that is potentially disruptive. Why did Barnes & Noble give way to Amazon? Why did the minicomputer industry not survive the advent of the personal computer? At the end of this module, you will be able to recognise technology led disruptions in your own industry as well as the shifts that are required in your organisation to respond to these potential disruptions....
7 個視頻 (總計 70 分鐘), 3 個閱讀材料, 3 個測驗
7 個視頻
Clayton Christensen's Disruptive Innovation Framework14分鐘
The Nature of Technology Led Disruptions8分鐘
Case Discussion: The Incumbent Value Network in the Music Industry7分鐘
Case Discussion: Waves of Technology Disruption in the Music Industry8分鐘
Case Discussion: Impact of Technological Innovation on Consumers and Artists9分鐘
Case Discussion: Impact of Technological Innovation on the Recording Company12分鐘
3 個閱讀材料
Case Study: Sony, India45分鐘
Suggested Readings45分鐘
Where to seek help10分鐘
1 個練習
Identification of a Disruptive Innovation2分鐘
2
完成時間為 3 小時

Online Business Models

This module will talk to you about platform mediated business networks, a class of business models that characterise a variety of digital goods companies like Facebook, Apple, Amazon etc. knowledge of this class of business models will help you design business models for digital goods as well as compete with them effectively....
5 個視頻 (總計 58 分鐘), 1 個閱讀材料, 2 個測驗
5 個視頻
Management Challenges for Networked Businesses10分鐘
Winner-take-all nature of competition amongst platform models5分鐘
Response to Winner-take-all competition10分鐘
Differences between platform and merchant models18分鐘
1 個閱讀材料
Suggested Readings
1 個練習
Identifying Platform Models2分鐘
3
完成時間為 4 小時

Designing Information Capabilities for Competitive Advantage

This module highlights the role of IT in designing information capabilities that provide end-to-end visibility in your value chain. A capability that drives the competitive advantage of companies like Walmart and Amazon. We’ll outline the ingredients of this secret sauce so you can design supply chains that transform your cost of operations....
5 個視頻 (總計 68 分鐘), 2 個閱讀材料, 3 個測驗
5 個視頻
Operating Models (Part 1)11分鐘
Operation Models (Part 2)12分鐘
Enterprise Systems13分鐘
A Portfolio Approach to Managing IT Investments15分鐘
2 個閱讀材料
Case Study: Reliance Energy45分鐘
Suggested Readings30分鐘
1 個練習
Operating Model Design5分鐘
4
完成時間為 5 小時

Social Networks and Enterprise 2.0

This module of the course will talk about a class of technologies called Network IT that facilitate unstructured interactions in the firm and in the process, aggregate information and knowledge that is dispersed across the firm. You will learn about leveraging network IT to radically improve information flows and decision making in your firm....
5 個視頻 (總計 70 分鐘), 2 個閱讀材料, 4 個測驗
5 個視頻
Network Analytics at MASTERFOODS7分鐘
Network IT - Contests9分鐘
Open Innovation Models24分鐘
Interview with Harishankaran K, HackerRank19分鐘
2 個閱讀材料
Suggested Readings45分鐘
References10分鐘
2 個練習
Prediction Markets vs. Polls2分鐘
Open vs. Closed Innovation2分鐘
4.7
89 個審閱Chevron Right

12%

完成這些課程後已開始新的職業生涯

23%

通過此課程獲得實實在在的工作福利

熱門審閱

創建者 CMJul 8th 2018

Great course with excellent demonstration of concepts by Prof Deepa Mani. The Online Business models and its implication in real world scenaios helped me the gauge a good understanding of concepts.

創建者 RCAug 2nd 2017

Great learning experience. Could apply what I learnt immediately onto my work. Thanks a lot to Coursera for making it possible to be part of an ISB course

講師

Avatar

Deepa Mani

Associate Professor and Executive Director, Srini Raju Centre for IT and the Networked Economy
Information Systems

關於 印度商学院

The Indian School of Business has successfully put India on the global map of management education by nurturing young leaders with an understanding of developing economies and the society at large. Through innovations in curricula and pedagogy to reflect the shifting business landscape, the ISB is committed to providing the best venue for management education to meet the growing need to develop young leaders who can manage global challenges....

關於 商业技术管理 專項課程

Products and business models in today's competitive environment are increasingly being transformed by technology. This new digital economy places IT at the centre of firm strategy and operations, and requires a new breed of IT managers and leaders who can examine technology through a business lens. The Business Technology Management specialization will empower you with knowledge of the IT domain, management, leadership and team building skills, and functional and analytical skills. These skills are critical to leverage technology to create competitive advantage. Video: Professor Deepa Mani speaks about the Specialization...
商业技术管理

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