Information Technology (IT) is fast changing the world around us. This course will provide you an understanding of IT-enabled changes in the business environment, and how insightful executives leverage IT to create value and win competitive battles. The course is divided into three parts – the first part of the course focuses on the industry impacts of technological innovation. Here, we will explore competition and business models in the high-tech industry, using examples of companies like Google, Apple and Facebook. We will also explore competitive dynamics of industries that consume significant technology with emphasis on how technology has disrupted industries such as music, media and education. The second part of the course focuses on how IT transforms cost structures of firms by helping them build information capabilities that significantly increase value chain efficiency. The final part of the course will focus on the impact of IT on innovation and decision-making within firms that, ultimately impacts revenue growth.
The Indian School of Business has successfully put India on the global map of management education by nurturing young leaders with an understanding of developing economies and the society at large. Through innovations in curricula and pedagogy to reflect the shifting business landscape, the ISB is committed to providing the best venue for management education to meet the growing need to develop young leaders who can manage global challenges.
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Great course with excellent demonstration of concepts by Prof Deepa Mani. The Online Business models and its implication in real world scenaios helped me the gauge a good understanding of concepts.
Great learning experience. Could apply what I learnt immediately onto my work. Thanks a lot to Coursera for making it possible to be part of an ISB course
Excellent course and thanks to Ms Deepa Mani for her effort of nicely conceptualization and collection of the course material and delivering the lesson.
Changed the way I was looking at the growth of IT sector and its impact on other industries. The content is crisp and the instructor is amazing.
Very nice course on Digital Transformation. I had to really study hard to complete this course. I would definitely recommend this to my friends.
Loved the course and it's pace. Just the right amount of detail I was looking for. Explained very well with relevant examples and case studies.
Very good course. I really enjoyed the assignments. I had to do reasonable amount of study to answer the questions. Thanks to the Professor.
Deepa Mani's lectures are great and have indepth insights on Digital Transformation. She also explained all the concepts in a clear way
Learnt a lot of insights of the various forms of online business models. A very well conducted session with interesting case studies.
The methodology of accessing student's performance is not very good. Otherwise, the Teacher is very good. Big Kudos to her
Excellent Course.\n\nLibrary with respect to Digital Transformation case studies would be really helpful.
Best learning experience, knowledgeable and transforming Digital ideas !\n\nThanks professor Deepa Mani
Truly enjoyed completing this course, Deepa is a great instructor and very deep in her subject matter.
the course equips one for upward thrust in the business world which has become more and more digitised
Excellent! 10 on 10. Very lucid, effective and loaded with goodies. Very well designed and presented.
A nice course. Deeply touched digital transformation facets and picked up informative case studies.
Excellent course on digital transformation. Great experience and knowledge sharing by Deepa Mani.
Excellent course, provides insight to so many things and business phenomena happening around us.
I found this course to be very informative and the information can be applied to any industry.
Excellent course. Prof Mani is great. The course content is very valuable and relevant!
關於 商业技术管理 專項課程