課程信息
4.2
61 ratings
20 reviews
This introductory course is developed for high level business people (and those on their way) who want a broad understanding of new Information Technologies and understand their potential for business functions (e.g. marketing, supply change management, finance). This is not a course for people looking for guidance on how to become a deep technical expert or implement these technologies. From Blockchain over Artificial Intelligence to Virtual Reality technologies: This course will empower business leaders to embrace the concepts and bring the state of the art information technologies into their organizations to improve client and customer engagement and ultimately the bottom line of their businesses. Instead of digital disruption, the new technologies and management methods will become the foundation of a Digital Transformation journey for better customer relationship management and client satisfaction. The content is structured in a way that promotes discussions on challenges that business management and marketing functions face due to the rise of new technologies such blockchain, cryptocurrencies, internet of things (IoT), virtual, mixed and augmented reality (VR/AR), artificial intelligence (AI) and big data. This course will use case studies to explore frameworks, tools, and strategies that are already proven in the real world and prepare ourselves and our organizations to have the tools needed to succeed in a fast and changing world. This course is not a deep technical curriculum, but based on thousands of hours helping (often C-level) executives to grasp the technologies' potential in their own areas of expertise. This course is available in English....
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100% 在線課程

立即開始,按照自己的計劃學習。
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Intermediate Level

中級

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建議:5 weeks of study, 5 hours/week

完成時間大約為15 小時
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English

字幕:English
Globe

100% 在線課程

立即開始,按照自己的計劃學習。
Calendar

可靈活調整截止日期

根據您的日程表重置截止日期。
Intermediate Level

中級

Clock

建議:5 weeks of study, 5 hours/week

完成時間大約為15 小時
Comment Dots

English

字幕:English

教學大綱 - 您將從這門課程中學到什麼

1

章節
Clock
完成時間為 3 小時

INTRODUCTION TO DIGITAL TRANSFORMATION

This module will introduce business professionals to the concept and underlying trends of Digital Transformation as they relate to business strategy and especially to customer engagement. Compared to the earlier industrial revolutions, the so called fourth revolution, Digital Transformation, opens opportunities, creates challenges and requires new and creative cross functional collaboration at a much accelerated trajectory. Business leaders need to have an understanding of Digital Transformation and assess the current state of their companies regarding the use, misuse, or lack of the new technologies. The module provides the comprehensive understanding of the technology driven revolution and frameworks to discuss and implement digital transformation projects that can include VR/AR, Big Data, Artificial Intelligence, the Internet of Things and Blockchain technologies....
Reading
13 個視頻(共 97 分鐘), 3 個閱讀材料, 1 個測驗
Video13 個視頻
Welcome4分鐘
What do we need to learn about Digital Transformation?7分鐘
Interview by Eric Veal on "Digital Transformation" for AppsJack podcast7分鐘
The Revolution9分鐘
Hype and adoption - Part I9分鐘
Hype and adoption - Part II8分鐘
Digital Master7分鐘
Embrace the present and build the future6分鐘
Leading for innovation9分鐘
Knowing and loving your customer8分鐘
The human factor4分鐘
How to get business and IT right?12分鐘
What did we learn about Digital Transformation?3分鐘
Reading3 個閱讀材料
What is digital transformation?30分鐘
GERMAN: 2017 Study on Digital Transformation in Germany10分鐘
Keeping Score: Why digital transformation matters?10分鐘
Quiz1 個練習
Test your knowledge about Digital Transformation20分鐘

2

章節
Clock
完成時間為 3 小時

AUGMENTED, VIRTUAL AND MIXED REALITY

This module discusses Virtual Reality (VR), Augmented Reality (AR) and everything in-between. We will start by identifying changes in the media market and the impact they had on consumers based on the interaction provided. We then will explore technologies and buzzwords, and finally, we will look at examples of how these technologies are used in the real world today and discover clues for leveraging them in our own environments. ...
Reading
11 個視頻(共 69 分鐘), 8 個閱讀材料, 1 個測驗
Video11 個視頻
Forget TV and YouTube: Why customer immersion is the next generation of media to master for marketers7分鐘
What is the difference between AR and VR? And why do I care?6分鐘
What do you need to experience and enjoy VR or AR content?6分鐘
Content rules all around! In 360 degrees, content rules even more5分鐘
Show me the money. Billions in the AR and VR markets3分鐘
What does NASA, Ikea, BMW, and others do with AR and VR?8分鐘
How to go shopping in a virtual world? The retail industry experience8分鐘
My own virtual experience1分鐘
Succeeding in Marketing and Advertising with VR and AR12分鐘
What did we learn about virtual, mixed and augmented reality?3分鐘
Reading8 個閱讀材料
VR, AR, MR and What Does Immersion Actually Mean?15分鐘
Video: Tech Trends 2017: Mixed reality: AR, VR, and IoT collide5分鐘
How VR And AR Can Enhance The Retail Experience10分鐘
A preview of the first wave of AR apps coming to iPhones10分鐘
How to Create a Content Marketing Strategy for Virtual Reality10分鐘
The Next-Generation of Virtual Reality for Brands and Marketing10分鐘
Augmented Reality: Marketing's Trillion-Dollar Opportunity10分鐘
Video: A glimpe of the future through an augmented reality headset with Meron Gribetz (TEDTalk)10分鐘
Quiz1 個練習
Test your knowledge about virtual, mixed and augmented reality28分鐘

3

章節
Clock
完成時間為 4 小時

INTERNET OF THINGS

This module introduces fundamental concepts, terms and technologies behind Internet of Things and how they are being used to improve business processes and specifically marketing and customer retention. We will demonstrate different applications and products that are leading the market and how marketers can think about this technology as an opportunity to attract and retain customers. The customer journey model will be introduced and used for the IoT scenario as a general tool for leading a digital transformation....
Reading
9 個視頻(共 77 分鐘), 10 個閱讀材料, 1 個測驗
Video9 個視頻
What is Internet of Things?11分鐘
Market trends and key companies and technologies5分鐘
The monetary and competitive opportunity of “The Internet of Things”11分鐘
How real companies embrace IoT9分鐘
A world of possibilities: IoT Communities for you2分鐘
The customer journey with IoT16分鐘
Blueprint Journey IoT14分鐘
What did we learn about IoT?1分鐘
Reading10 個閱讀材料
2017 Internet Of Things (IoT) Intelligence Update10分鐘
Video: Create the Internet of Your Things - Microsoft's Vision for IoT2分鐘
How The Internet of Things Will Impact Customer Service10分鐘
Unlocking The Value Of The Industrial Internet Of Things (IIoT) And Big Data In Manufacturing10分鐘
How The Internet Of Things Is Changing Online Marketing10分鐘
Video: From Field to Fork - a Single ERP Solution for the Entire Food Supply Chain7分鐘
Case study: manufacturing15分鐘
The Tesla IoT Car20分鐘
Why IoT and Why Now?10分鐘
Refillable cups, popcorn buckets, and coke freestyle at universal orlando – complete insider’s guide10分鐘
Quiz1 個練習
Test your knowledge about IoT36分鐘

4

章節
Clock
完成時間為 3 小時

ARTIFICIAL INTELLIGENCE AND BIG DATA

This module provides an overview of the key terms and technologies about “Big Data” and “Artificial Intelligence (AI)” and how these technologies allow new ways of customer engagement and management. ​It promotes a discussion about ethical and moral implications around Artificial Intelligence. Examples from different industries about the use of big data and AI are provided....
Reading
11 個視頻(共 90 分鐘), 4 個閱讀材料, 1 個測驗
Video11 個視頻
The key terms about big data and artificial intelligence13分鐘
The not so secret sources of all that data you should know11分鐘
The Who is Who of Big Data and AI14分鐘
Will Artificial Intelligence replace your and my job?10分鐘
Ways to leverage big data in your marketing strategy​8分鐘
Intelligent Customer Engagement requires AI10分鐘
Learning from Companies using AI4分鐘
Getting Future Ready with AI7分鐘
Scenarios for your organization1分鐘
What did we learn about Big Data and AI?分鐘
Reading4 個閱讀材料
Between coffee sips: The Starbucks Case10分鐘
More terms you may want to know10分鐘
Contradictory views of technology and science leaders​10分鐘
What Data-Driven Creative Means For The Future Of Advertising​10分鐘
Quiz1 個練習
Test your knowledge about Big Data and Artificial Intelligence20分鐘
4.2

熱門審閱

創建者 ATMay 19th 2018

This is an interesting course that keeps me updated in emerging technologies. Mark's delivery of the course is exceptional!

創建者 MSJun 24th 2018

Loving it. Very helpful to get a quick understanding. References to TED videos are good and entertaining, too.

講師

Mark Mueller-Eberstein, Dipl. Kfm.

Instructor of Professional Practice - Faculty
Rutgers Business School

關於 Rutgers the State University of New Jersey

常見問題

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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