課程信息
4.1
75 個評分
26 個審閱
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
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可靈活調整截止日期

根據您的日程表重置截止日期。
中級

中級

完成時間(小時)

完成時間大約為17 小時

建議:5 weeks of study, 5 hours/week...
可選語言

英語(English)

字幕:英語(English)...
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
中級

中級

完成時間(小時)

完成時間大約為17 小時

建議:5 weeks of study, 5 hours/week...
可選語言

英語(English)

字幕:英語(English)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 3 小時

INTRODUCTION TO DIGITAL TRANSFORMATION

This module will introduce business professionals to the concept and underlying trends of Digital Transformation as they relate to business strategy and especially to customer engagement. Compared to the earlier industrial revolutions, the so called fourth revolution, Digital Transformation, opens opportunities, creates challenges and requires new and creative cross functional collaboration at a much accelerated trajectory. Business leaders need to have an understanding of Digital Transformation and assess the current state of their companies regarding the use, misuse, or lack of the new technologies. The module provides the comprehensive understanding of the technology driven revolution and frameworks to discuss and implement digital transformation projects that can include VR/AR, Big Data, Artificial Intelligence, the Internet of Things and Blockchain technologies....
Reading
13 個視頻(共 97 分鐘), 3 個閱讀材料, 1 個測驗
Video13 個視頻
Welcome4分鐘
What do we need to learn about Digital Transformation?7分鐘
Interview by Eric Veal on "Digital Transformation" for AppsJack podcast7分鐘
The Revolution9分鐘
Hype and adoption - Part I9分鐘
Hype and adoption - Part II8分鐘
Digital Master7分鐘
Embrace the present and build the future6分鐘
Leading for innovation9分鐘
Knowing and loving your customer8分鐘
The human factor4分鐘
How to get business and IT right?12分鐘
What did we learn about Digital Transformation?3分鐘
Reading3 個閱讀材料
What is digital transformation?30分鐘
GERMAN: 2017 Study on Digital Transformation in Germany10分鐘
Keeping Score: Why digital transformation matters?10分鐘
Quiz1 個練習
Test your knowledge about Digital Transformation20分鐘
2
完成時間(小時)
完成時間為 3 小時

AUGMENTED, VIRTUAL AND MIXED REALITY

This module discusses Virtual Reality (VR), Augmented Reality (AR) and everything in-between. We will start by identifying changes in the media market and the impact they had on consumers based on the interaction provided. We then will explore technologies and buzzwords, and finally, we will look at examples of how these technologies are used in the real world today and discover clues for leveraging them in our own environments. ...
Reading
11 個視頻(共 69 分鐘), 8 個閱讀材料, 1 個測驗
Video11 個視頻
Forget TV and YouTube: Why customer immersion is the next generation of media to master for marketers7分鐘
What is the difference between AR and VR? And why do I care?6分鐘
What do you need to experience and enjoy VR or AR content?6分鐘
Content rules all around! In 360 degrees, content rules even more5分鐘
Show me the money. Billions in the AR and VR markets3分鐘
What does NASA, Ikea, BMW, and others do with AR and VR?8分鐘
How to go shopping in a virtual world? The retail industry experience8分鐘
My own virtual experience1分鐘
Succeeding in Marketing and Advertising with VR and AR12分鐘
What did we learn about virtual, mixed and augmented reality?3分鐘
Reading8 個閱讀材料
VR, AR, MR and What Does Immersion Actually Mean?15分鐘
Video: Tech Trends 2017: Mixed reality: AR, VR, and IoT collide5分鐘
How VR And AR Can Enhance The Retail Experience10分鐘
A preview of the first wave of AR apps coming to iPhones10分鐘
How to Create a Content Marketing Strategy for Virtual Reality10分鐘
The Next-Generation of Virtual Reality for Brands and Marketing10分鐘
Augmented Reality: Marketing's Trillion-Dollar Opportunity10分鐘
Video: A glimpe of the future through an augmented reality headset with Meron Gribetz (TEDTalk)10分鐘
Quiz1 個練習
Test your knowledge about virtual, mixed and augmented reality28分鐘
3
完成時間(小時)
完成時間為 4 小時

INTERNET OF THINGS

This module introduces fundamental concepts, terms and technologies behind Internet of Things and how they are being used to improve business processes and specifically marketing and customer retention. We will demonstrate different applications and products that are leading the market and how marketers can think about this technology as an opportunity to attract and retain customers. The customer journey model will be introduced and used for the IoT scenario as a general tool for leading a digital transformation....
Reading
9 個視頻(共 77 分鐘), 10 個閱讀材料, 1 個測驗
Video9 個視頻
What is Internet of Things?11分鐘
Market trends and key companies and technologies5分鐘
The monetary and competitive opportunity of “The Internet of Things”11分鐘
How real companies embrace IoT9分鐘
A world of possibilities: IoT Communities for you2分鐘
The customer journey with IoT16分鐘
Blueprint Journey IoT14分鐘
What did we learn about IoT?1分鐘
Reading10 個閱讀材料
2017 Internet Of Things (IoT) Intelligence Update10分鐘
Video: Create the Internet of Your Things - Microsoft's Vision for IoT2分鐘
How The Internet of Things Will Impact Customer Service10分鐘
Unlocking The Value Of The Industrial Internet Of Things (IIoT) And Big Data In Manufacturing10分鐘
How The Internet Of Things Is Changing Online Marketing10分鐘
Video: From Field to Fork - a Single ERP Solution for the Entire Food Supply Chain7分鐘
Case study: manufacturing15分鐘
The Tesla IoT Car20分鐘
Why IoT and Why Now?10分鐘
Refillable cups, popcorn buckets, and coke freestyle at universal orlando – complete insider’s guide10分鐘
Quiz1 個練習
Test your knowledge about IoT36分鐘
4
完成時間(小時)
完成時間為 3 小時

ARTIFICIAL INTELLIGENCE AND BIG DATA

This module provides an overview of the key terms and technologies about “Big Data” and “Artificial Intelligence (AI)” and how these technologies allow new ways of customer engagement and management. ​It promotes a discussion about ethical and moral implications around Artificial Intelligence. Examples from different industries about the use of big data and AI are provided....
Reading
11 個視頻(共 90 分鐘), 4 個閱讀材料, 1 個測驗
Video11 個視頻
The key terms about big data and artificial intelligence13分鐘
The not so secret sources of all that data you should know11分鐘
The Who is Who of Big Data and AI14分鐘
Will Artificial Intelligence replace your and my job?10分鐘
Ways to leverage big data in your marketing strategy​8分鐘
Intelligent Customer Engagement requires AI10分鐘
Learning from Companies using AI4分鐘
Getting Future Ready with AI7分鐘
Scenarios for your organization1分鐘
What did we learn about Big Data and AI?分鐘
Reading4 個閱讀材料
Between coffee sips: The Starbucks Case10分鐘
More terms you may want to know10分鐘
Contradictory views of technology and science leaders​10分鐘
What Data-Driven Creative Means For The Future Of Advertising​10分鐘
Quiz1 個練習
Test your knowledge about Big Data and Artificial Intelligence20分鐘
4.1

熱門審閱

創建者 ATMay 19th 2018

This is an interesting course that keeps me updated in emerging technologies. Mark's delivery of the course is exceptional!

創建者 AUOct 17th 2018

Easy to follow course; the instructor has a strong background in the field and delivering presentation in a good way.

講師

Avatar

Mark Mueller-Eberstein, Dipl. Kfm.

Instructor of Professional Practice - Faculty
Rutgers Business School

關於 Rutgers the State University of New Jersey

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