課程信息
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中級

完成時間大約為18 小時

建議:5 weeks of study, 5 hours/week...

英語(English)

字幕:英語(English)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

完成時間大約為18 小時

建議:5 weeks of study, 5 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 3 小時

INTRODUCTION TO DIGITAL TRANSFORMATION

13 個視頻 (總計 97 分鐘), 3 個閱讀材料, 1 個測驗
13 個視頻
Welcome4分鐘
What do we need to learn about Digital Transformation?7分鐘
Interview by Eric Veal on "Digital Transformation" for AppsJack podcast7分鐘
The Revolution9分鐘
Hype and adoption - Part I9分鐘
Hype and adoption - Part II8分鐘
Digital Master7分鐘
Embrace the present and build the future6分鐘
Leading for innovation9分鐘
Knowing and loving your customer8分鐘
The human factor4分鐘
How to get business and IT right?12分鐘
What did we learn about Digital Transformation?3分鐘
3 個閱讀材料
What is digital transformation?30分鐘
GERMAN: 2017 Study on Digital Transformation in Germany10分鐘
Keeping Score: Why digital transformation matters?10分鐘
1 個練習
Test your knowledge about Digital Transformation20分鐘
2
完成時間為 3 小時

AUGMENTED, VIRTUAL AND MIXED REALITY

11 個視頻 (總計 69 分鐘), 8 個閱讀材料, 1 個測驗
11 個視頻
Forget TV and YouTube: Why customer immersion is the next generation of media to master for marketers7分鐘
What is the difference between AR and VR? And why do I care?6分鐘
What do you need to experience and enjoy VR or AR content?6分鐘
Content rules all around! In 360 degrees, content rules even more5分鐘
Show me the money. Billions in the AR and VR markets3分鐘
What does NASA, Ikea, BMW, and others do with AR and VR?8分鐘
How to go shopping in a virtual world? The retail industry experience8分鐘
My own virtual experience1分鐘
Succeeding in Marketing and Advertising with VR and AR12分鐘
What did we learn about virtual, mixed and augmented reality?3分鐘
8 個閱讀材料
VR, AR, MR and What Does Immersion Actually Mean?15分鐘
Video: Tech Trends 2017: Mixed reality: AR, VR, and IoT collide5分鐘
How VR And AR Can Enhance The Retail Experience10分鐘
A preview of the first wave of AR apps coming to iPhones10分鐘
How to Create a Content Marketing Strategy for Virtual Reality10分鐘
The Next-Generation of Virtual Reality for Brands and Marketing10分鐘
Augmented Reality: Marketing's Trillion-Dollar Opportunity10分鐘
Video: A glimpe of the future through an augmented reality headset with Meron Gribetz (TEDTalk)10分鐘
1 個練習
Test your knowledge about virtual, mixed and augmented reality28分鐘
3
完成時間為 4 小時

INTERNET OF THINGS

9 個視頻 (總計 77 分鐘), 10 個閱讀材料, 1 個測驗
9 個視頻
What is Internet of Things?11分鐘
Market trends and key companies and technologies5分鐘
The monetary and competitive opportunity of “The Internet of Things”11分鐘
How real companies embrace IoT9分鐘
A world of possibilities: IoT Communities for you2分鐘
The customer journey with IoT16分鐘
Blueprint Journey IoT14分鐘
What did we learn about IoT?1分鐘
10 個閱讀材料
2017 Internet Of Things (IoT) Intelligence Update10分鐘
Video: Create the Internet of Your Things - Microsoft's Vision for IoT2分鐘
How The Internet of Things Will Impact Customer Service10分鐘
Unlocking The Value Of The Industrial Internet Of Things (IIoT) And Big Data In Manufacturing10分鐘
How The Internet Of Things Is Changing Online Marketing10分鐘
Video: From Field to Fork - a Single ERP Solution for the Entire Food Supply Chain7分鐘
Case study: manufacturing15分鐘
The Tesla IoT Car20分鐘
Why IoT and Why Now?10分鐘
Refillable cups, popcorn buckets, and coke freestyle at universal orlando – complete insider’s guide10分鐘
1 個練習
Test your knowledge about IoT36分鐘
4
完成時間為 3 小時

ARTIFICIAL INTELLIGENCE AND BIG DATA

11 個視頻 (總計 90 分鐘), 4 個閱讀材料, 1 個測驗
11 個視頻
The key terms about big data and artificial intelligence13分鐘
The not so secret sources of all that data you should know11分鐘
The Who is Who of Big Data and AI14分鐘
Will Artificial Intelligence replace your and my job?10分鐘
Ways to leverage big data in your marketing strategy​8分鐘
Intelligent Customer Engagement requires AI10分鐘
Learning from Companies using AI4分鐘
Getting Future Ready with AI7分鐘
Scenarios for your organization1分鐘
What did we learn about Big Data and AI?36
4 個閱讀材料
Between coffee sips: The Starbucks Case10分鐘
More terms you may want to know10分鐘
Contradictory views of technology and science leaders​10分鐘
What Data-Driven Creative Means For The Future Of Advertising​10分鐘
1 個練習
Test your knowledge about Big Data and Artificial Intelligence20分鐘
4.2
40 個審閱Chevron Right

20%

完成這些課程後已開始新的職業生涯

12%

通過此課程獲得實實在在的工作福利

20%

加薪或升職

來自New Technologies for Business Leaders的熱門評論

創建者 EEJul 4th 2019

Really good course to get a general view of the technologies that are shaping the market!. Looking forward for the next version of this course

創建者 ATMay 19th 2018

This is an interesting course that keeps me updated in emerging technologies. Mark's delivery of the course is exceptional!

講師

Avatar

Mark Mueller-Eberstein, Dipl. Kfm.

Instructor of Professional Practice - Faculty
Rutgers Business School

關於 新泽西州立罗格斯大学

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