- Marketing
- E-Commerce
- display advertising
- Email Marketing
- Search Engine Optimization (SEO)
- Customer loyalty
- Marketing Analytics
- Customer Outreach
- Website Structure
- Customer Awareness
- Search Engine Marketing
Google 数字营销和电子商务 專業證書
This is your path to a career in digital marketing. In this program, you’ll learn in-demand skills that can have you job-ready in less than 6 months. No degree or experience required.
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您將學到的內容有
Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
Attract and engage customers through digital marketing channels like search and email
Measure marketing performance through analytics and present insights
Build e-commerce stores, analyze online performance, and grow customer loyalty
您將獲得的技能
關於此 專業證書
應用的學習項目
This program includes over 190 hours of instruction and practice-based assessments, which simulate real-world digital marketing and e-commerce scenarios that are critical for success in the workplace. The content is highly interactive and developed by Google employees with experience in the field.
Skills you’ll gain will include: Developing digital marketing and e-commerce strategies; attracting and engaging customers through digital marketing channels like search and email; measuring marketing analytics and sharing insights; building e-commerce stores, analyzing e-commerce performance, and building customer loyalty.
Platforms and tools you will learn include: Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter
Through a mix of videos, assessments, and hands-on activities, you’ll learn how to use popular tools and platforms required for an entry-level job. Learn concrete skills that top employers are hiring for right now.
No prior experience required to get started.
No prior experience required to get started.
專業證書是什麼?
塑造技能,做好工作準備
無論您是想開始新的職業生涯,還是改變目前職業,Coursera 專業證書都能幫您為開始工作做好準備。選擇最適合的時間和地點,自行安排學習進度。立即註冊,探索新的職業道路,可免費試用 7 天。您可以隨時暫停學習或結束訂閱。
實踐項目
將您的技能應用到實踐項目,並豐富您的簡歷內容,進而向潛在雇主展示您已為開始工作做好準備。您需要成功完成項目以獲得證書。
獲得職業證書
當完後計劃中的所有課程後,您將獲得一張證書。您可以將其在專業網絡上分享,並獲得使用職業支持資源的權限,這能夠為您開啟職業生涯提供助力。許多招聘合作夥伴認可我們的許多專業證書,並且我們還有許多合作夥伴可以幫助您準備認證考試。您可以在適用的各個專業證書頁面上找到更多信息。

此專業證書包含 7 門課程
Foundations of Digital Marketing and E-commerce
This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey.
Attract and Engage Customers with Digital Marketing
Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services.
From Likes to Leads: Interact with Customers Online
From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads.
Think Outside the Inbox: Email Marketing
Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows.
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Google Career Certificates are part of Grow with Google, an initiative that draws on Google's 20-year history of building products, platforms, and services that help people and businesses grow. Through programs like these, we aim to help everyone– those who make up the workforce of today and the students who will drive the workforce of tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses.
常見問題
退款政策是如何规定的?
我可以只注册一门课程吗?
此课程是 100% 在线学习吗?是否需要现场参加课程?
What are digital marketing and e-commerce?
What background knowledge is necessary?
Who is this program for?
Do I need to take the courses in a specific order?
What tools and platforms are taught in the curriculum?
What will I be able to do upon completing the professional certificate?
Which jobs does this program prepare for?
What resources will be available to help with the job search process?
What kind of companies hire digital marketing and e-commerce professionals?
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