In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage.
This course is also available in Chinese. Please go to our course catalog to access the Chinese version of Competitive Strategy.
提供方
教學大綱 - 您將從這門課程中學到什麼
週
1完成時間為 2 小時
Take Care of Your Competitors
In this module, we introduce the basic concepts of game theory and use strategic games to learn competitor analysis. We answer “what is a strategy?” and look at the different ways to determine a best or dominant strategy. We also discuss the concepts of Nash Equilibrium and Prisoners’ Dilemma - and learn that it is important to anticipate and take into consideration the actions of the other players. Lastly, we analyse what happens when we change the game from simultaneous (where everybody acts at the same time) to sequential (where players move after each other).
9 個視頻 （總計 68 分鐘）, 3 個閱讀材料, 3 個測驗
9 個視頻
Introduction3分鐘
Game Setting6分鐘
Eliminating Dominated Strategies11分鐘
Nash Equilibrium11分鐘
Prisoners ’ Dilemma3分鐘
Game Setting10分鐘
Backward Induction8分鐘
Credible Threats 10分鐘
Wrap Up 2分鐘
3 個閱讀材料
How to Use Discussion Forums10分鐘
Get to Know Your Classmates10分鐘
Complete slides for week110分鐘
3 個練習
Simultaneous Games10分鐘
Sequential Games10分鐘
Take Care of Your Competitors20分鐘
週
2完成時間為 2 小時
Why Firms Work Together
According to economic theory, companies compete with each other in the marketplace. In reality, they are often friendly and cooperate with each other. In this module, we attempt to understand this strategy, and why it is good for the organizations involved. With this, we evaluate the factors that encourage or hinder cooperation and apply them in different examples.
9 個視頻 （總計 61 分鐘）, 1 個閱讀材料, 5 個測驗
9 個視頻
Introduction2分鐘
Reasons for Cooperation3分鐘
Finite Repetition 9分鐘
Backward Induction9分鐘
Infinite Repetition10分鐘
Factors Influencing Cooperation8分鐘
Aggressive Commitment10分鐘
Cooperative Commitment4分鐘
Wrap Up2分鐘
1 個閱讀材料
Complete Slides Week 210分鐘
5 個練習
Reasons for Cooperation6分鐘
Finite Repetition8分鐘
Infinite Repetition8分鐘
Commitment8分鐘
Why Firms Work Together20分鐘
週
3完成時間為 2 小時
Complementary Products and Strategic Partnerships
In this module, we introduce complements and discuss what they mean to us in economic terms. We study why companies like to sell their products in a bundle - and how complementarity creates switching costs. We also discuss the importance of that coordination among companies with complementary products. Finally, we look at strategic partnerships as a powerful tool to align companies’ interests in this specific setting.
7 個視頻 （總計 43 分鐘）, 1 個閱讀材料, 4 個測驗
7 個視頻
Introduction2分鐘
Complements: Examples and Definitions7分鐘
Generic Strategies 8分鐘
Positive Externalities 9分鐘
Examples 4分鐘
Strategic Partnerships 7分鐘
Wrap Up3分鐘
1 個閱讀材料
Complete Slides Week 310分鐘
4 個練習
Complements8分鐘
Strategies for Complements8分鐘
Complements and Cooperation8分鐘
Complementary Products and Strategic Partnerships20分鐘
週
4完成時間為 2 小時
Entering a New Market
This module is about market entry. We first look at different tools to assess the attractiveness of a market – and then discuss strategies that have proven to be helpful for entering a new market, such as positioning and marketing strategies. We also look from the other perspective, and analyse what established businesses can do to keep new competitors out of the market.
10 個視頻 （總計 81 分鐘）, 1 個閱讀材料, 4 個測驗
10 個視頻
Introduction1分鐘
Market Attractiveness 6分鐘
Structural Entry Barriers12分鐘
Strategic Entry Barriers6分鐘
Commitment / Value Chain Reconfiguration10分鐘
Judo Economics / Niche Market 10分鐘
Structural Entry Barriers / Commitment12分鐘
Limit Pricing / Predatory Pricing 8分鐘
Pre-Emption 5分鐘
Wrap Up3分鐘
1 個閱讀材料
Complete Slides Week 410分鐘
4 個練習
Market Choice and Entry Barriers10分鐘
Entry Strategies8分鐘
Entry Deterrence10分鐘
Entering a New Market20分鐘
4.7
386 個審閱46%
完成這些課程後已開始新的職業生涯
38%
通過此課程獲得實實在在的工作福利
11%
加薪或升職
熱門審閱
I have no previous business experience and I really enjoyed this class. It gave me insight into game theory and marketing and product development concepts. Good pace and good explanation of topics.
I had a great time with Prof. Tobias Kretschmer. The course was really eye-opening for me and gave me a lot of perspective in the business world. Looking forward to the remaining courses for sure.
講師
Tobias Kretschmer
ProfessorInstitute for Strategy, Technology and Organization
關於 路德维希马克西米利安慕尼黑大学
As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.
關於 Competitive Strategy and Organization Design 專項課程
Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners.
The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge.
Participants will learn to understand and analyze
● behavior of organizations in situations in which strategic decisions are interdependent
● strategies to build up and maintain a customer base
● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors
● the design of an effective organization that can compete, grow and adjust flexibly to different environments
This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!
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