In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage.
本課程是 Competitive Strategy and Organization Design 專項課程 專項課程的一部分
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課程信息
您將獲得的技能
- Strategic Management
- Game Theory
- Competition (Economics)
- Strategic Thinking
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路德维希马克西米利安慕尼黑大学
As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.
授課大綱 - 您將從這門課程中學到什麼
Take Care of Your Competitors
In this module, we introduce the basic concepts of game theory and use strategic games to learn competitor analysis. We answer “what is a strategy?” and look at the different ways to determine a best or dominant strategy. We also discuss the concepts of Nash Equilibrium and Prisoners’ Dilemma - and learn that it is important to anticipate and take into consideration the actions of the other players. Lastly, we analyse what happens when we change the game from simultaneous (where everybody acts at the same time) to sequential (where players move after each other).
Why Firms Work Together
According to economic theory, companies compete with each other in the marketplace. In reality, they are often friendly and cooperate with each other. In this module, we attempt to understand this strategy, and why it is good for the organizations involved. With this, we evaluate the factors that encourage or hinder cooperation and apply them in different examples.
Complementary Products and Strategic Partnerships
In this module, we introduce complements and discuss what they mean to us in economic terms. We study why companies like to sell their products in a bundle - and how complementarity creates switching costs. We also discuss the importance of that coordination among companies with complementary products. Finally, we look at strategic partnerships as a powerful tool to align companies’ interests in this specific setting.
Entering a New Market
This module is about market entry. We first look at different tools to assess the attractiveness of a market – and then discuss strategies that have proven to be helpful for entering a new market, such as positioning and marketing strategies. We also look from the other perspective, and analyse what established businesses can do to keep new competitors out of the market.
審閱
- 5 stars80.30%
- 4 stars16.50%
- 3 stars2.19%
- 2 stars0.63%
- 1 star0.36%
來自竞争策略的熱門評論
The course is amazing and very helpful for everyone who works on Business Development and Business Strategy. Definitely need the second course - Advanced Competitive Strategy.
i really enjoyed this course and i learned a lot from it...competitive strategy is really a great course and people interested in business should definitely try this course..
I really enjoyed this course. Topics are well explained and there are a lot of real world examples. The only negative aspect is that there is no certificate for this course.
I really enjoyed it a lot throughout the course and also learnt many real-life strategies for business. Thanks to the professor for making the course so exciting and interactive.
關於 Competitive Strategy and Organization Design 專項課程
Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners.

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