This course explores the ways firms overcome challenges when operating globally. The global economy is characterized for its high complexity and uncertainty. Corporations trying to succeed in the global economy need to develop different types of strategies depending on where they are conducting business or what type business they are in. Students taking this course will learn how to determine the best strategy to follow when expanding globally, the advantages and disadvantages of those strategies, and the appropriate responses to external pressures.
Global Challenges in Business 專項課程伊利诺伊大学香槟分校課程信息
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完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 4 門課程（共 7 門）
可靈活調整截止日期
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完成時間大約為12 小時
英語（English）
字幕：英語（English）, 阿拉伯語（Arabic）
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 4 門課程（共 7 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為12 小時
英語（English）
字幕：英語（English）, 阿拉伯語（Arabic）
提供方
伊利诺伊大学香槟分校
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
立即開始攻讀碩士學位
此 課程 隸屬於 伊利诺伊大学香槟分校 提供的 100% 在線 Master of Business Administration (iMBA)。如果您被錄取參加全部課程，您的課程將計入您的學位學習進程。
教學大綱 - 您將從這門課程中學到什麼
完成時間為 1 小時
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
完成時間為 1 小時
2 個視頻 （總計 5 分鐘）, 5 個閱讀材料, 1 個測驗
2 個視頻
Meet Professor Bucheli2分鐘
5 個閱讀材料
Syllabus10分鐘
About the Discussion Forums10分鐘
Glossary10分鐘
Brand Descriptions10分鐘
Updating Your Profile10分鐘
1 個練習
Orientation Quiz10分鐘
完成時間為 4 小時
Module 1: How Should Firms Operate Globally? What Determines Their Global Strategy?
The main challenge of managers going global is to determine the important differences between countries and how to manage them. This class provides an analytical framework on how to manage those differences inside the firm and when competing with other corporations.
完成時間為 4 小時
6 個視頻 （總計 47 分鐘）, 1 個閱讀材料, 2 個測驗
6 個視頻
The Global Value Chain7分鐘
Sources of Responsiveness and Cost Reduction Pressures11分鐘
The Four Basic Global Strategies15分鐘
Managing Pressures and International Differences6分鐘
Like this course? Learn more with the iMBA! (Optional)1分鐘
1 個閱讀材料
Module 1 Readings and Resources10分鐘
1 個練習
Module 1 Quiz44分鐘
完成時間為 2 小時
Module 2: Entering Global Markets: Aggressively? Cautiously? Big? Small?
How and when to enter a particular foreign market is a complex decision. While sometimes it makes sense to enter aggressively to earn first-mover advantages, in some other occasions waiting for others to enter first might be the best strategy. Similarly, entering small sometimes makes more sense than entering big. This module explores the advantages of each strategy and when to use them.
完成時間為 2 小時
4 個視頻 （總計 40 分鐘）, 1 個閱讀材料, 1 個測驗
4 個視頻
Where to Go?4分鐘
When to Go?6分鐘
How Big or Small Should We Go?16分鐘
1 個閱讀材料
Module 2 Readings and Resources10分鐘
1 個練習
Module 2 Quiz50分鐘
完成時間為 4 小時
Module 3: Entry Strategies of Multinational Corporations
When entering foreign markets, multinational corporations have different options from which to choose. They are determined by the factors studied in the OLI and CAGE frameworks as well as the strategies chosen based on the cost reduction and differentiation pressures. This section studies how to evaluate which way to enter a foreign market, and the associated advantages and disadvantages.
完成時間為 4 小時
6 個視頻 （總計 54 分鐘）, 1 個閱讀材料, 2 個測驗
6 個視頻
Export10分鐘
Licensing9分鐘
Franchising5分鐘
Joint Ventures9分鐘
Wholly Owned Subsidiaries11分鐘
Strategic Alliances7分鐘
1 個閱讀材料
Module 3 Readings and Resources10分鐘
1 個練習
Module 3 Quiz50分鐘
完成時間為 2 小時
Module 4: How Do Multinationals Strategize in an Increasingly Complex Political Environment?
When operating globally, managers need to carefully analyze the political environment and develop strategies to deal with issues such as instability, xenophobia, or nationalism. This module explores the options firms have when dealing with political uncertainties, the type of analysis they need to conduct, and the political strategies they can develop.
完成時間為 2 小時
5 個視頻 （總計 66 分鐘）, 1 個閱讀材料, 1 個測驗
5 個視頻
Basic Tools to Analyze Global Politics3分鐘
General Principles of Geopolitical Risk24分鐘
Elements of Domestic Politics Affecting Multinational Firms14分鐘
Political Strategies of Multinational Corporations16分鐘
1 個閱讀材料
Module 4 Readings and Resources10分鐘
1 個練習
Module 4 Quiz46分鐘
關於 Global Challenges in Business 專項課程
Learning Outcomes for the Specialization:
Upon completion of this specialization, you will be able to:
Understand how businesses function in the global marketplace.
Make ethical decisions to run a responsible business in the global marketplace.
Understand the role of business in addressing global challenges such as poverty and the environment.
Understand how business can pursue opportunities and confront challenges in the complex global marketplace.
常見問題
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我订阅此专项课程后会得到什么？
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完成课程后，我会获得大学学分吗？
此课程不提供大学学分，但部分大学可能会选择接受课程证书作为学分。查看您的合作院校，了解详情。Coursera 上的在线学位和 Mastertrack™ 证书提供获得大学学分的机会。
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