Learners will conduct an exploratory data analysis and examine pairwise relationships among different variables for a marketing analytics problem. At the conclusion of the course, learners will develop and test a predictive model to solve marketing analytics problems.
Foundations of Marketing Analytics 專項課程
Inform Decision Making with Marketing Analytics。 Leverage data and analytics to drive managerial decisions and marketing strategy
本專項課程介紹
In this specialization you will learn how to:
• Find, extract, organize and describe data to support business decisions
• Identify, quantify and interpret relationships between variables
• Derive customer insights from your data
• Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions
• Present and justify a course of action to management
The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.
製作方：
6 courses
按照建議的順序或選擇您自己的順序。
項目
旨在幫助您實踐和應用所學到的技能。
證書
在您的簡歷和領英中展示您的新技能。
項目概覽
課程
- Intermediate Specialization.
- Some related experience required.
第 1 門課程
Meaningful Marketing Insights
- 課程學習時間
- 5 weeks of study, 2-3 hours/week
- 字幕
- English
課程概述
With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight您可以選擇只參加本課程。 了解更多。
第 2 門課程
Managing Uncertainty in Marketing Analytics
- 字幕
- English
課程概述
Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they您可以選擇只參加本課程。 了解更多。
第 3 門課程
Forecasting Models for Marketing Decisions
- 字幕
- English
課程概述
How will customers act in the future? What will demand for our products and services be? How much inventory should we order for the next season? Beyond simply forecasting what customers will do, marketers need to understand how their actions can shape f您可以選擇只參加本課程。 了解更多。
第 4 門課程
Survey analysis to Gain Marketing Insights
- 字幕
- English
課程概述
How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the trie您可以選擇只參加本課程。 了解更多。
第 5 門課程
Introduction to Social Media Analytics
- 字幕
- English
課程概述
Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learne您可以選擇只參加本課程。 了解更多。
第 6 門課程
Marketing Analytics Capstone Project
計劃開課班次：Dec 3- 字幕
- English
畢業項目介紹
This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships您可以選擇只參加本課程。 了解更多。
製作方
David Schweidel
Associate Professor of Marketing
FAQs
More questions? Visit the Learner Help Center.
