Learners will conduct an exploratory data analysis and examine pairwise relationships among different variables for a marketing analytics problem. At the conclusion of the course, learners will develop and test a predictive model to solve marketing analytics problems.
Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity.
Very good introdctory course on Social Media. Areas for improvement: show more info and detail over other analytical tools. In this course the full focus was on Crimson Hexagon. But as said, very good
Sometimes a bit heavy on the math but overall a very good analysis of how data and analytics are applied to real world marketing scenarios. One of the best structured courses I've taken on Coursera.
It was an amazing course. But i found some of the statistical models difficult to understand so needed to go back and review my statistics a bit to grapple with it. Overall, a brilliant course.
Very useful. I highly recommend it. Great Excel exercises, many ways to practice it and learn it.\n\nProfessor Schweidel is remarkable and makes complicated topics clear and easy!
The last 2 video lectures: Customer Valuation Excel Demonstration and Inventory Management Excel Demonstrationm were very well explained and taught me something new and useful.
Just as other courses in the series, this course offers hands-on experience with statistical analysis and many opportunities to apply acquired learnings in practice.
t\n\nh\n\nis course is for those who have little knowledge about social media listening. You will get to learn about crimson hexagon tool in this course.
The course should move away from the contents in week 3 and 4. Without practical exposures to Crimson Hexagon, the modules were of little use.
此课程是 100% 在线学习吗？是否需要现场参加课程？
Courses are designed to be self-paced.
What background knowledge is necessary?
This specialization is designed for learners that are familiar with business and marketing concepts, as well as have some experience with statistics.
Do I need to take the courses in a specific order?
It is recommended, but not required, that learners complete courses in the order in which they are presented, as some content builds off of previous concepts.
Emory University and Coursera are offering a Certificate of Completion for this specialization. This does not include academic credit at Emory University. If interested in other learning opportunities with the Goizueta Business School, go to http://goizueta.emory.edu to learn about Executive Education classes and degree programs.
What will I be able to do upon completing the Specialization?
After taking this specialization, the learner will be able to apply for marketing analytics and insight roles that require data analysis; be familiar with techniques to summarize and describe data; analyze survey data by identifying key themes and customer segments; use Excel to build interactive decision support tools; and build statistical models to forecast customer behavior.