Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored.
Innovating with the Business Model Canvas
弗吉尼亚大学課程信息
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可分享的證書
完成後獲得證書
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立即開始，按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
Some experience with business development and innovation is helpful, but not required.
完成時間大約為4 小時
英語（English）
字幕：英語（English）
您將學到的內容有
How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)
How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design
How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers
How to apply a test-driven approach to business model innovation
您將獲得的技能
Product/Market FitBusiness ModelProduct Managementbusiness focuscorporate innovation
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
Some experience with business development and innovation is helpful, but not required.
完成時間大約為4 小時
英語（English）
字幕：英語（English）
提供方
弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 2 小時
Focusing for Profitability and Growth
How do you avoid the distractions that keep companies from innovating their way to organic growth? The best recipe is a hyper focus on finding product/market fit and scaling it. Fortunately, the Canvas is a great way to create that focus. We’ll start the course by looking at the jobs you do for customers and how your particular propositions drive revenue. We’ll also look at how you link those with focused customer journeys to keep these customer-centric linkages healthy and growing.
完成時間為 2 小時
18 個視頻 （總計 81 分鐘）, 1 個閱讀材料, 1 個測驗
18 個視頻
Getting Started with the Canvas2分鐘
Making the Canvas Work for You: Your Role4分鐘
Making the Canvas Work for You: Product Phase4分鐘
Meet Enable Quiz2分鐘
Creating a Testable Product/Market Fit5分鐘
Knowing Your Customer5分鐘
Getting to Know Your Customer Better: Think See Feel Do4分鐘
Knowing What Propositions to Test6分鐘
Creating Testable Propositions3分鐘
Testing Your Propositions8分鐘
Sculpting the Customer Journey: AIDAOR3分鐘
Storyboarding AIDAOR7分鐘
Delivering the Customer Journey through Customer Relationships and Channels2分鐘
Mapping Customer Relationships and Channels6分鐘
Persona/Proposition Fit and Revenue Drivers6分鐘
Scaling Product/Market Fit with the Growth Hacking Canvas5分鐘
Creating a Culture of Experimentation1分鐘
1 個閱讀材料
Course Overview & Requirements10分鐘
1 個練習
Week 1 Quiz on Focusing for Profitability and Growth30分鐘
完成時間為 1 小時
How do you focus your capabilities and organization to maximize profitability?
How do you develop the team(s) and capabilities you need to find your next big thing? And then scale it before your competition catches up? This week, you’ll learn how to focus your capabilities and assets on delivering to the customer. In particular, we’ll look at three core business model types which have distinct implications for where you should focus your organization with regard to Key Activities, Key Resources, and Key Partners.
完成時間為 1 小時
10 個視頻 （總計 48 分鐘）
10 個視頻
Understanding Business Model Type4分鐘
Business Model Type Implications6分鐘
Key Activities vs Important Activities3分鐘
Key Activities and Strategy-Driven Process Design8分鐘
Key Partners3分鐘
Costs Now vs. Costs Later6分鐘
The Hard Things about Digital Transformation & Corporate Innovation7分鐘
Focusing Your Innovation Pipeline with the Corporate Innovation Canvas5分鐘
Course Conclusion56
1 個練習
Week 2 Quiz on Focusing Your Organization30分鐘
審閱
來自INNOVATING WITH THE BUSINESS MODEL CANVAS的熱門評論
由 HP 提供2019年7月28日
An excellent short yet effective course that definitely adds constructive value to all startups and large enterprises those want scientific methods to run an effective & sustainable business strategy.
由 AH 提供2019年11月18日
Amazing stuff! It is actually organized in 2 weeks but opens up so many interesting subjects to dig deeper and understand which can help taking your business to the next level.\n\nThanks Alex!
由 DC 提供2020年6月6日
I generally like how the course went beyond just discussing the business model canvass. It actually explored and tried to incorporate other strategies, frameworks, and models into the canvass.
由 AB 提供2019年9月23日
The information is really well structured and easy to follow. It doesn't live anything unclear and it's all actionable content.
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