Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored.
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課程信息
Some experience with business development and innovation is helpful, but not required.
您將學到的內容有
How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)
How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design
How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers
How to apply a test-driven approach to business model innovation
您將獲得的技能
- Product/Market Fit
- Business Model
- Product Management
- business focus
- corporate innovation
Some experience with business development and innovation is helpful, but not required.
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弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
授課大綱 - 您將從這門課程中學到什麼
Focusing for Profitability and Growth
How do you avoid the distractions that keep companies from innovating their way to organic growth? The best recipe is a hyper focus on finding product/market fit and scaling it. Fortunately, the Canvas is a great way to create that focus. We’ll start the course by looking at the jobs you do for customers and how your particular propositions drive revenue. We’ll also look at how you link those with focused customer journeys to keep these customer-centric linkages healthy and growing.
How do you focus your capabilities and organization to maximize profitability?
How do you develop the team(s) and capabilities you need to find your next big thing? And then scale it before your competition catches up? This week, you’ll learn how to focus your capabilities and assets on delivering to the customer. In particular, we’ll look at three core business model types which have distinct implications for where you should focus your organization with regard to Key Activities, Key Resources, and Key Partners.
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- 5 stars74.57%
- 4 stars18.22%
- 3 stars4.66%
- 2 stars1.69%
- 1 star0.84%
來自INNOVATING WITH THE BUSINESS MODEL CANVAS的熱門評論
Good course for basic knowledge of wanting to start a business. Just needed to be a little more throurough
The information is really well structured and easy to follow. It doesn't live anything unclear and it's all actionable content.
The canvas makes it easier for us to understand every key area of the business in each development stage. Thanks to Cowan for all the resources and lectures
Great material, I was really able to simplify my design process and understand the importance of value propositions and customer segments!
關於 Entrepreneurship: Growing Your Business 專項課程
Growing a business needs a dynamic set of skills, ranging from leadership, employee management, strategy, planning, finance, accounting, ethics, accountability, and profitability.

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