課程信息
6,313 次近期查看

100% 在線

立即開始,按照自己的計劃學習。

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初級

Some experience with business development and innovation is helpful, but not required.

完成時間大約為7 小時

建議:2 weeks of study, 1-2 hours/week...

英語(English)

字幕:英語(English)

您將學到的內容有

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    How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)

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    How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design

  • Check

    How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers

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    How to apply a test-driven approach to business model innovation

您將獲得的技能

Product/Market FitBusiness ModelProduct Managementbusiness focuscorporate innovation

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

Some experience with business development and innovation is helpful, but not required.

完成時間大約為7 小時

建議:2 weeks of study, 1-2 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 2 小時

Focusing for Profitability and Growth

18 個視頻 (總計 81 分鐘), 1 個閱讀材料, 1 個測驗
18 個視頻
Getting Started with the Canvas2分鐘
Making the Canvas Work for You: Your Role4分鐘
Making the Canvas Work for You: Product Phase4分鐘
Meet Enable Quiz2分鐘
Creating a Testable Product/Market Fit5分鐘
Knowing Your Customer5分鐘
Getting to Know Your Customer Better: Think See Feel Do4分鐘
Knowing What Propositions to Test6分鐘
Creating Testable Propositions3分鐘
Testing Your Propositions8分鐘
Sculpting the Customer Journey: AIDAOR3分鐘
Storyboarding AIDAOR7分鐘
Delivering the Customer Journey through Customer Relationships and Channels2分鐘
Mapping Customer Relationships and Channels6分鐘
Persona/Proposition Fit and Revenue Drivers6分鐘
Scaling Product/Market Fit with the Growth Hacking Canvas5分鐘
Creating a Culture of Experimentation1分鐘
1 個閱讀材料
Course Overview & Requirements10分鐘
1 個練習
Week 1 Quiz on Focusing for Profitability and Growth30分鐘
2
完成時間為 1 小時

How do you focus your capabilities and organization to maximize profitability?

10 個視頻 (總計 48 分鐘), 1 個測驗
10 個視頻
Understanding Business Model Type4分鐘
Business Model Type Implications6分鐘
Key Activities vs Important Activities3分鐘
Key Activities and Strategy-Driven Process Design8分鐘
Key Partners3分鐘
Costs Now vs. Costs Later6分鐘
The Hard Things about Digital Transformation & Corporate Innovation7分鐘
Focusing Your Innovation Pipeline with the Corporate Innovation Canvas5分鐘
Course Conclusion56
1 個練習
Week 2 Quiz on Focusing Your Organization30分鐘
4.5
17 個審閱Chevron Right

來自Innovating with the Business Model Canvas的熱門評論

創建者 HPJul 29th 2019

An excellent short yet effective course that definitely adds constructive value to all startups and large enterprises those want scientific methods to run an effective & sustainable business strategy.

創建者 ABSep 24th 2019

The information is really well structured and easy to follow. It doesn't live anything unclear and it's all actionable content.

講師

Avatar

Alex Cowan

Faculty & Batten Fellow
Darden School of Business

關於 弗吉尼亚大学

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

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