課程信息

14,416 次近期查看
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
初級

Some experience with business development and innovation is helpful, but not required.

完成時間大約為4 小時
英語(English)
字幕:英語(English)

您將學到的內容有

  • How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)

  • How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design

  • How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers

  • How to apply a test-driven approach to business model innovation

您將獲得的技能

Product/Market FitBusiness ModelProduct Managementbusiness focuscorporate innovation
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
初級

Some experience with business development and innovation is helpful, but not required.

完成時間大約為4 小時
英語(English)
字幕:英語(English)

提供方

弗吉尼亚大学 徽標

弗吉尼亚大学

教學大綱 - 您將從這門課程中學到什麼

1

1

完成時間為 2 小時

Focusing for Profitability and Growth

完成時間為 2 小時
18 個視頻 (總計 81 分鐘), 1 個閱讀材料, 1 個測驗
18 個視頻
Getting Started with the Canvas2分鐘
Making the Canvas Work for You: Your Role4分鐘
Making the Canvas Work for You: Product Phase4分鐘
Meet Enable Quiz2分鐘
Creating a Testable Product/Market Fit5分鐘
Knowing Your Customer5分鐘
Getting to Know Your Customer Better: Think See Feel Do4分鐘
Knowing What Propositions to Test6分鐘
Creating Testable Propositions3分鐘
Testing Your Propositions8分鐘
Sculpting the Customer Journey: AIDAOR3分鐘
Storyboarding AIDAOR7分鐘
Delivering the Customer Journey through Customer Relationships and Channels2分鐘
Mapping Customer Relationships and Channels6分鐘
Persona/Proposition Fit and Revenue Drivers6分鐘
Scaling Product/Market Fit with the Growth Hacking Canvas5分鐘
Creating a Culture of Experimentation1分鐘
1 個閱讀材料
Course Overview & Requirements10分鐘
1 個練習
Week 1 Quiz on Focusing for Profitability and Growth30分鐘
2

2

完成時間為 1 小時

How do you focus your capabilities and organization to maximize profitability?

完成時間為 1 小時
10 個視頻 (總計 48 分鐘)
10 個視頻
Understanding Business Model Type4分鐘
Business Model Type Implications6分鐘
Key Activities vs Important Activities3分鐘
Key Activities and Strategy-Driven Process Design8分鐘
Key Partners3分鐘
Costs Now vs. Costs Later6分鐘
The Hard Things about Digital Transformation & Corporate Innovation7分鐘
Focusing Your Innovation Pipeline with the Corporate Innovation Canvas5分鐘
Course Conclusion56
1 個練習
Week 2 Quiz on Focusing Your Organization30分鐘

審閱

來自INNOVATING WITH THE BUSINESS MODEL CANVAS的熱門評論

查看所有評論

常見問題

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • 您购买证书后,将有权访问所有课程材料,包括评分作业。完成课程后,您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

  • 您可在付款后两周内,或者在课程第一个班次开课后(对于已启动的课程)两周内,获得全额退款,以其中较晚者为准。获得课程证书后,您便无法再退款;即使您在两周的退款期内完成了课程,也是如此。请阅读我们完整的退款政策

  • 是的,Coursera 可以向无法承担学费的学生提供助学金。点击左侧‘注册’按钮下的‘助学金’链接即可申请助学金。您可以根据屏幕提示完成申请,申请获批后会收到通知。了解详情

  • 此课程不提供大学学分,但部分大学可能会选择接受课程证书作为学分。查看您的合作院校,了解详情。Coursera 上的在线学位Mastertrack™ 证书提供获得大学学分的机会。

還有其他問題嗎?請訪問 學生幫助中心