About this course: Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored. The beauty of the one-page Business Model Canvas is that it drives meaningful focus. It helps us organize our ideas and have better discussions by forcing specificity and bringing linkages between key business drivers to the foreground. Innovation requires one hand being very focused on a fundamental need or problem while the other hand quickly tests different solutions. For this, the Business Model Canvas is very innovation friendly: It's a lot easier to tweak the model and try things with something that's sitting on a single page In this course, you’ll learn key tools from the worlds of design thinking and Lean Startup to approach the Canvas with thoughtfulness, focus, and above all a test-driven approach to business model innovation.
Who is this class for: This course is designed for working professionals or students who want to learn more about using the Business Model Canvas to drive innovation.
Taught by: Alex Cowan, Faculty & Batten Fellow
Darden School of Business
| Level | Beginner |
| Commitment | 2 weeks of study, 1-2 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
- Reading: Course Overview & Requirements
- Discussion Prompt: Get to know your classmates
- Video: Getting Started with the Canvas
- Video: Making the Canvas Work for You: Your Role
- Video: Making the Canvas Work for You: Product Phase
- Video: Meet Enable Quiz
- Video: Creating a Testable Product/Market Fit
- Video: Knowing Your Customer
- Video: Getting to Know Your Customer Better: Think See Feel Do
- Video: Knowing What Propositions to Test
- Video: Creating Testable Propositions
- Video: Testing Your Propositions
- Video: Sculpting the Customer Journey: AIDAOR
- Video: Storyboarding AIDAOR
- Discussion Prompt: What did you learn from storyboarding?
- Video: Delivering the Customer Journey through Customer Relationships and Channels
- Video: Mapping Customer Relationships and Channels
- Video: Persona/Proposition Fit and Revenue Drivers
- Video: Scaling Product/Market Fit with the Growth Hacking Canvas
- Video: Creating a Culture of Experimentation
- Video: Understanding Business Model Type
- Video: Business Model Type Implications
- Video: Key Activities vs Important Activities
- Video: Key Activities and Strategy-Driven Process Design
- Video: Key Partners
- Video: Costs Now vs. Costs Later
- Video: The Hard Things about Digital Transformation & Corporate Innovation
- Video: Focusing Your Innovation Pipeline with the Corporate Innovation Canvas
- Discussion Prompt: Share your completed Canvas
- Video: Course Conclusion
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
| Purchase Course | |
|---|---|
| Access to course materials | Available |
| Access to graded materials | Available |
| Receive a final grade | Available |
| Earn a shareable Course Certificate | Available |
Good course, it helped me understand the link between various concepts such as customer focus, design thinking, agile, process improvement, product management and so on, apart from learning how to use the business canvas itself.
I think Alex did an excellent job in bringing to life some concepts and ideas that might seems dull. The canvass is a great first step in the field of business model design and he does a good balancing act between process, detail and case examples. I can highly recommend this course as well as his other courses in this series.
David Jensen, UN Environment and Co-founder of MapX
KT
Good course for someone know about BMC already; but want a different view.