課程信息
4.7
24 個評分
7 個審閱
100% online

100% online

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

Some experience with business development and innovation is helpful, but not required.

完成時間(小時)

完成時間大約為7 小時

建議:2 weeks of study, 1-2 hours/week...
可選語言

英語(English)

字幕:英語(English)...

您將學到的內容有

  • Check

    How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)

  • Check

    How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design

  • Check

    How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers

  • Check

    How to apply a test-driven approach to business model innovation

您將獲得的技能

Product/Market FitBusiness ModelProduct Managementbusiness focuscorporate innovation
100% online

100% online

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

Some experience with business development and innovation is helpful, but not required.

完成時間(小時)

完成時間大約為7 小時

建議:2 weeks of study, 1-2 hours/week...
可選語言

英語(English)

字幕:英語(English)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 2 小時

Focusing for Profitability and Growth

How do you avoid the distractions that keep companies from innovating their way to organic growth? The best recipe is a hyper focus on finding product/market fit and scaling it. Fortunately, the Canvas is a great way to create that focus. We’ll start the course by looking at the jobs you do for customers and how your particular propositions drive revenue. We’ll also look at how you link those with focused customer journeys to keep these customer-centric linkages healthy and growing. ...
Reading
18 個視頻(共 81 分鐘), 1 個閱讀材料, 1 個測驗
Video18 個視頻
Getting Started with the Canvas2分鐘
Making the Canvas Work for You: Your Role4分鐘
Making the Canvas Work for You: Product Phase4分鐘
Meet Enable Quiz2分鐘
Creating a Testable Product/Market Fit5分鐘
Knowing Your Customer5分鐘
Getting to Know Your Customer Better: Think See Feel Do4分鐘
Knowing What Propositions to Test6分鐘
Creating Testable Propositions3分鐘
Testing Your Propositions8分鐘
Sculpting the Customer Journey: AIDAOR3分鐘
Storyboarding AIDAOR7分鐘
Delivering the Customer Journey through Customer Relationships and Channels2分鐘
Mapping Customer Relationships and Channels6分鐘
Persona/Proposition Fit and Revenue Drivers6分鐘
Scaling Product/Market Fit with the Growth Hacking Canvas5分鐘
Creating a Culture of Experimentation1分鐘
Reading1 個閱讀材料
Course Overview & Requirements10分鐘
Quiz1 個練習
Week 1 Quiz on Focusing for Profitability and Growth30分鐘
2
完成時間(小時)
完成時間為 1 小時

How do you focus your capabilities and organization to maximize profitability?

How do you develop the team(s) and capabilities you need to find your next big thing? And then scale it before your competition catches up? This week, you’ll learn how to focus your capabilities and assets on delivering to the customer. In particular, we’ll look at three core business model types which have distinct implications for where you should focus your organization with regard to Key Activities, Key Resources, and Key Partners. ...
Reading
10 個視頻(共 48 分鐘), 1 個測驗
Video10 個視頻
Understanding Business Model Type4分鐘
Business Model Type Implications6分鐘
Key Activities vs Important Activities3分鐘
Key Activities and Strategy-Driven Process Design8分鐘
Key Partners3分鐘
Costs Now vs. Costs Later6分鐘
The Hard Things about Digital Transformation & Corporate Innovation7分鐘
Focusing Your Innovation Pipeline with the Corporate Innovation Canvas5分鐘
Course Conclusion分鐘
Quiz1 個練習
Week 2 Quiz on Focusing Your Organization30分鐘

講師

Avatar

Alex Cowan

Faculty & Batten Fellow
Darden School of Business

關於 University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

常見問題

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您购买证书后,将有权访问所有课程材料,包括评分作业。完成课程后,您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

還有其他問題嗎?請訪問 學生幫助中心