营销

营销课程介绍在整个消费者周期中影响消费者的战略。学生将学习基础知识,例如制定营销战略,塑造品牌,分配广告预算,以及使用数字化方式和社交媒体渠道来实现商业目标。

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最受歡迎的营销課程

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最受好評的营销課程

数字化营销

销售高手

    關於 营销 的常見問題

  • Marketing, broadly defined, encompasses the promotion and sales of the products or services offered by your business. On a basic level, this includes both the market research required to “know your customer” and the creation of advertising campaigns that will effectively reach them. However, while the core objectives of marketing haven’t changed since the days of “Mad Men,” today’s marketing professionals have a myriad of new tools to achieve them.

    For example, online marketing offers new customer and user acquisition tools like social media, content marketing, search engine optimization, and targeted advertising. Once you’ve engaged a customer, sophisticated customer relationship management (CRM) software programs allow you to track and optimize their journey through your marketing funnel. The prevalence of online marketing also means new opportunities for creative offline marketing campaigns - and a talented marketing professional will be able to combine all these tools to drive sales.