課程信息
135,509 次近期查看

第 1 門課程(共 5 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為12 小時

建議:4 weeks of study, 5-6 hours/week...

英語(English)

字幕:英語(English), 西班牙語(Spanish), 中文(簡體)
User
學習Course的學生是
  • Business Analysts
  • Marketing Specialists
  • Marketing Analysts
  • Customer Care Reps
  • Data Analysts

您將獲得的技能

Predictive AnalyticsCustomer AnalyticsRegression AnalysisMarketing Performance Measurement And Management
User
學習Course的學生是
  • Business Analysts
  • Marketing Specialists
  • Marketing Analysts
  • Customer Care Reps
  • Data Analysts

第 1 門課程(共 5 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為12 小時

建議:4 weeks of study, 5-6 hours/week...

英語(English)

字幕:英語(English), 西班牙語(Spanish), 中文(簡體)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 4 分鐘

Introduction to Customer Analytics

2 個視頻 (總計 4 分鐘)
2 個視頻
Overview of the Business Analytics Specialization1分鐘
2
完成時間為 2 小時

Descriptive Analytics

7 個視頻 (總計 73 分鐘), 2 個閱讀材料, 1 個測驗
7 個視頻
Descriptive Data Collection: Survey Overview16分鐘
Descriptive Data Collection: Net Promoter Score and Self-Reports11分鐘
Descriptive Data Collection: Survey Design16分鐘
Passive Data Collection4分鐘
Media Planning8分鐘
Causal Data Collection and Summary8分鐘
2 個閱讀材料
Descriptive Analytics Slides10分鐘
Additional Readings: Descriptive Analytics10分鐘
1 個練習
Descriptive Analytics Quiz20分鐘
3
完成時間為 2 小時

Predictive Analytics

10 個視頻 (總計 79 分鐘), 4 個閱讀材料, 1 個測驗
10 個視頻
Asking Predictive Questions3分鐘
Regression Analysis, Part 1: The Demand Curve5分鐘
Regression Analysis, Part 2: Making Predictions5分鐘
Beyond Period 210分鐘
Making Predictions Using a Data Set8分鐘
Data Set Predictions: Mary, Sharmila, or Chris?10分鐘
Probability Models10分鐘
Implementation of the Model16分鐘
Results and Predictions5分鐘
4 個閱讀材料
Reading: Customer Lifetime Value10分鐘
Predictive Analytics and Regression Analysis Slides10分鐘
Implementation of the Model Spreadsheet10分鐘
Additional Readings: Predictive Analytics10分鐘
1 個練習
Predictive Analytics Quiz20分鐘
4
完成時間為 1 小時

Prescriptive Analytics

7 個視頻 (總計 42 分鐘), 1 個閱讀材料, 1 個測驗
7 個視頻
What is Prescriptive Analytics?4分鐘
Using the Data to Maximize Revenue6分鐘
Parameters of the Model10分鐘
Market Structure9分鐘
Competition and Online Advertising Models5分鐘
Conclusion(s)5分鐘
1 個閱讀材料
Prescriptive Analytics Slides10分鐘
1 個練習
Prescriptive Analytics Quiz20分鐘
4.5
1418 個審閱Chevron Right

32%

完成這些課程後已開始新的職業生涯

30%

通過此課程獲得實實在在的工作福利

來自消费者分析的熱門評論

創建者 NDJan 31st 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

創建者 AVSep 11th 2016

I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.

講師

Avatar

Eric Bradlow

Professor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative
The Wharton School
Avatar

Peter Fader

Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
The Wharton School
Avatar

Raghu Iyengar

Associate Professor of Marketing
The Wharton School
Avatar

Ron Berman

Assistant Professor of Marketing
The Wharton School

關於 宾夕法尼亚大学

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

關於 商业分析 專項課程

This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations....
商业分析

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