Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology.
提供方
弗吉尼亚大学
波士顿咨询公司
課程信息
118,477 次近期查看
學生職業成果
11%
通過此課程獲得實實在在的工作福利
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 1 門課程（共 4 門）
初級
Some familiarity with business is helpful, but not required.
完成時間大約為14 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 越南語, 韓語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
您將學到的內容有
The underlying economics of innovation, technology, and market disruptions
The pros and cons of current digital technologies driving advancement
How to utilize BCG's digital transformation framework as a "how-to" for digitizing your organization
您將獲得的技能
- Technology Disruption
- Digital Trends
- Competitive Lifecycle
- Digital Strategy
- Strategic Management
學生職業成果
11%
通過此課程獲得實實在在的工作福利
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 1 門課程（共 4 門）
初級
Some familiarity with business is helpful, but not required.
完成時間大約為14 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 越南語, 韓語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
提供方
弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
波士顿咨询公司
Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy.
授課大綱 - 您將從這門課程中學到什麼
完成時間為 3 小時
How Technology Changes Business
The exponential rate at which technology is evolving creates an imperative for organizations to deconstruct their value chain to gain a competitive advantage. This week, we'll discuss three fundamental laws about how digital information can be processed, communicated, and stored. Then we'll look at how the exponential rate of technological change is driving changes in the industry. You'll also hear from the executive leadership of Pitney Bowes about their ongoing adaptation and transformation of their business.
完成時間為 3 小時
10 個視頻 （總計 67 分鐘）, 3 個閱讀材料, 2 個測驗
完成時間為 2 小時
The Mechanics of Disruption
Disruption is not new, and we can learn from the past how to thrive given the constant disruptions that are the hallmark of the digital age. This week, we will explore the foundations of digital transformation and the nature of the competitive life cycle. We will look at the underlying economics of innovation and technological change. Finally we will explore incumbency and the economics of innovation through the lens of digital transformation.
完成時間為 2 小時
10 個視頻 （總計 59 分鐘）
完成時間為 5 小時
Digital Trends Past and Future
Change as a constant has never been truer than with digital transformations. This week we will look at the key drivers of digital transformation, opportunities they have already established and the challenges they bring. Then we will explore emerging trends and technologies, what is possible/likely in the future, and currently what we're seeing in practice.
完成時間為 5 小時
20 個視頻 （總計 144 分鐘）
完成時間為 4 小時
Your Path to Digital Transformation
During Week 4 we tackle the "how" of digital transformation. We approach this challenge using BCG's proprietary framework, which provides a practical strategic model for moving from a legacy to a digitized business. We'll explain the framework's fundamental duality and the different enablers of digital transformation.
完成時間為 4 小時
20 個視頻 （總計 161 分鐘）
審閱
來自数字化转型的熱門評論
由 GS 提供2019年11月11日
The course gives good examples and is useful for the own Company. I could understand much better why several decision were taken. Amane should very detailed and easy tounderstand (even for foreigners)
由 SS 提供2018年9月25日
Good overall introduction to Digital Transformation. One trivial observation , the speakers keep referring to only " he" when referring to someone in the talks. You may want to include she's as well.
由 LD 提供2021年2月14日
One of the most detailed courses I've studied here in Coursera. I never thought that Digital Transformation would be that broad encompassing multiple fields from Business Strategy to Design Thinking.
由 SS 提供2020年5月15日
Having heard of this term every single hour of working with a consultancy, finally feels great to have a structure in my mind to understand, adapt and explain what digital Transformation really is!
關於 Leading the Modern Day Business 專項課程
The modern day business is a dynamic enterprise, and leading it now needs a conglomerate of essential skills, ranging from design thinking and digital transformation, to product management and IT.
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