課程信息

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初級
完成時間大約為15 小時
英語(English)
字幕:英語(English)
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
完成時間大約為15 小時
英語(English)
字幕:英語(English)

提供方

HubSpot Academy 徽標

HubSpot Academy

教學大綱 - 您將從這門課程中學到什麼

1

1

完成時間為 9 小時

Inbound Business Strategy

完成時間為 9 小時
18 個視頻 (總計 148 分鐘), 5 個閱讀材料, 1 個測驗
18 個視頻
What is inbound?8分鐘
What is the inbound methodology?9分鐘
What are the fundamentals of an inbound business?14分鐘
What is a flywheel?6分鐘
Combining Funnels and Flywheels5分鐘
What are the inbound principles?6分鐘
The inbound methodology and principles15分鐘
The importance of defining your company's purpose3分鐘
Identifying your company's purpose19分鐘
Why do you need to set business goals?4分鐘
How to set a goal that aligns with your company's purpose8分鐘
How to prioritize short-term and long-term business goals4分鐘
How HubSpot aligns its teams behind its goals2分鐘
Why are buyer personas an important part of your inbound strategy?5分鐘
How to create a buyer persona10分鐘
What is the buyer's journey?9分鐘
How to create a buyer's journey10分鐘
5 個閱讀材料
How the Flywheel Killed HubSpot's Funnel20分鐘
HubSpot'S Culture Code40分鐘
A Management Framework for People Who Don’t Like Vegetables20分鐘
Create Your Buyer Personas1小時
Take the Inbound Certification exam!2小時
2

2

完成時間為 6 小時

Sales & Marketing Alignment

完成時間為 6 小時
16 個視頻 (總計 103 分鐘), 2 個閱讀材料, 5 個測驗
16 個視頻
Developing a Sales Enablement Strategy6分鐘
Sales Enablement in Action5分鐘
The Importance of Having a Vision and Setting Goals4分鐘
Creating a Revenue Goal4分鐘
The Importance of Lead Qualification3分鐘
Identifying Fit and Sales Readiness9分鐘
Mastering Lead Qualification8分鐘
The Importance of the Sales and Marketing SLA3分鐘
Creating an SLA for Your Teams7分鐘
Optimizing Your SLA9分鐘
Beyond the SLA13分鐘
The Importance of Customer Enablement4分鐘
Helping Customers Fire Their Old Solutions4分鐘
Encouraging People to Buy From You Again5分鐘
Helping Your Customers Do the Job They Hired Your Product to Do7分鐘
2 個閱讀材料
How a 27-Year-Old Manufacturing Company Grew Sales by $1M in 1 Year20分鐘
Customer Acquisition Vs.Retention Costs – Statistics And Trends30分鐘
5 個練習
Introduction to Sales Enablement15分鐘
Aligning Your Teams Around a Unified Revenue Goal15分鐘
Developing a Lead Qualification Framework15分鐘
Holding Your Teams Accountable With a Service-Level Agreement15分鐘
Continuing Enablement After the Sale15分鐘

審閱

來自SALES TRAINING: INBOUND BUSINESS STRATEGY的熱門評論

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關於 Sales Training for High Performing Teams 專項課程

This specialization is intended for sales professionals at any point in their career, whether they're just starting to apply for sales jobs or leading a global sales organization. Each course follows a sales career progression, from just getting started, to mastering sales, managing sales, and executing an overall business strategy. No matter where you are in your career, this specialization will give you a new perspective on what it's like to be a sales job seeker, individual contributor, manager, and executive....
Sales Training for High Performing Teams

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    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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