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專項課程

第 4 門課程(共 4 門),位於

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初級

初級

完成時間(小時)

完成時間大約為6 小時

建議:6 hours/week...
可選語言

英語(English)

字幕:英語(English)...
專項課程

第 4 門課程(共 4 門),位於

100% online

100% online

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

完成時間(小時)

完成時間大約為6 小時

建議:6 hours/week...
可選語言

英語(English)

字幕:英語(English)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 9 小時

Inbound Business Strategy

From attracting leads to engaging prospects, and delighting customers, this module covers the basics of what inbound is all about....
Reading
17 個視頻(共 145 分鐘), 5 個閱讀材料, 1 個測驗
Video17 個視頻
What is the inbound methodology?9分鐘
What are the fundamentals of an inbound business?14分鐘
What is a flywheel?6分鐘
Combining Funnels and Flywheels5分鐘
What are the inbound principles?6分鐘
The inbound methodology and principles15分鐘
The importance of defining your company's purpose3分鐘
Identifying your company's purpose19分鐘
Why do you need to set business goals?4分鐘
How to set a goal that aligns with your company's purpose8分鐘
How to prioritize short-term and long-term business goals4分鐘
How HubSpot aligns its teams behind its goals2分鐘
Why are buyer personas an important part of your inbound strategy?5分鐘
How to create a buyer persona10分鐘
What is the buyer's journey?9分鐘
How to create a buyer's journey10分鐘
Reading5 個閱讀材料
How the Flywheel Killed HubSpot's Funnel20分鐘
HubSpot'S Culture Code40分鐘
A Management Framework for People Who Don’t Like Vegetables20分鐘
Create Your Buyer Personas分鐘
Take the Inbound Certification exam!分鐘
2
完成時間(小時)
完成時間為 6 小時

Sales & Marketing Alignment

In this module, you'll learn how to align marketing and sales for optimal efficiency....
Reading
16 個視頻(共 103 分鐘), 2 個閱讀材料, 5 個測驗
Video16 個視頻
Developing a Sales Enablement Strategy6分鐘
Sales Enablement in Action5分鐘
The Importance of Having a Vision and Setting Goals4分鐘
Creating a Revenue Goal4分鐘
The Importance of Lead Qualification3分鐘
Identifying Fit and Sales Readiness9分鐘
Mastering Lead Qualification8分鐘
The Importance of the Sales and Marketing SLA3分鐘
Creating an SLA for Your Teams7分鐘
Optimizing Your SLA9分鐘
Beyond the SLA13分鐘
The Importance of Customer Enablement4分鐘
Helping Customers Fire Their Old Solutions4分鐘
Encouraging People to Buy From You Again5分鐘
Helping Your Customers Do the Job They Hired Your Product to Do7分鐘
Reading2 個閱讀材料
How a 27-Year-Old Manufacturing Company Grew Sales by $1M in 1 Year20分鐘
Customer Acquisition Vs.Retention Costs – Statistics And Trends30分鐘
Quiz5 個練習
Introduction to Sales Enablement15分鐘
Aligning Your Teams Around a Unified Revenue Goal15分鐘
Developing a Lead Qualification Framework15分鐘
Holding Your Teams Accountable With a Service-Level Agreement15分鐘
Continuing Enablement After the Sale15分鐘

講師

Avatar

Kyle Jepson

Inbound Sales Professor

關於 HubSpot Academy

HubSpot Academy is the worldwide leader in inbound marketing, sales, and customer service/success education. Since 2012, HubSpot Academy has been on a mission to transform the way people and companies grow, offering online training for the digital age: courses, projects, certifications, and software training. Now, HubSpot Academy's Inbound Certification has become the official badge of the inbound movement, with over 60,000 awarded annually. The online courses developed by Academy’s students and teachers are translated into four languages, and the award-winning certifications are completed by hundreds of people each day all over the world. As HubSpot’s (NYSE: HUBS) official learning resource, HubSpot Academy aims to educate and inspire people everywhere, helping them learn how to market, sell, and grow an inbound business. Learn more at http://academy.hubspot.com/. ...

關於 Sales Training for High Performing Teams 專項課程

This specialization is intended for sales professionals at any point in their career, whether they're just starting to apply for sales jobs or leading a global sales organization. Each course follows a sales career progression, from just getting started, to mastering sales, managing sales, and executing an overall business strategy. No matter where you are in your career, this specialization will give you a new perspective on what it's like to be a sales job seeker, individual contributor, manager, and executive....
Sales Training for High Performing Teams

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