課程信息
1,547

100% 在線

立即開始,按照自己的計劃學習。

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初級

完成時間大約為11 小時

建議:9 hours/week...

英語(English)

字幕:英語(English)

您將學到的內容有

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    Identifying the forces that shape competition for economic exchanges

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    Analysing the sources of value in company offerings and how do segment markets in order to create value

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    Developing strategic options that are suitable, feasible, and acceptable

您將獲得的技能

Competitor AnalysisValue PropositionPorter'S Five Forces AnalysisCustomer analysis

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為11 小時

建議:9 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 3 小時

The importance of value for competitive strategy

This week you will be introduced to the strategy framework that captures the components of competitive strategy. The components of competitive strategy are: strategy content, internal strategy context, and external strategy context. You will develop an understanding of how those components contribute to value creation and value capture. You will gain understanding of the key characteristics of competitive strategy, starting with two foundational topics: First, we will establish that organisations are all about value creation. You will understand what value means, and also how value creation has become a central topic in organisations. Second, you will learn about what strategy actually is and what the characteristics of competitive strategy are. ...
5 個視頻 (總計 24 分鐘), 5 個閱讀材料, 2 個測驗
5 個視頻
Week 1 outline1分鐘
The nature of value7分鐘
What is competitive strategy?9分鐘
Week 1 - Habit Corner1分鐘
5 個閱讀材料
Become a Global MBA learner1分鐘
Course overview1分鐘
Learning activities3分鐘
Value and opportunity10分鐘
Key elements of strategy10分鐘
2 個練習
Recall30分鐘
Week 1 Quiz
2
完成時間為 2 小時

Know your Customers and Competitors

This week you will learn to analyse the aspects of the external strategy context directly related to your business: customers and competitors. You will learn how to conduct customer segmentation and targeting, assess the competitive landscape in an industry, and know which factors affect the degree of competition in an industry....
3 個視頻 (總計 20 分鐘), 2 個閱讀材料, 2 個測驗
3 個視頻
Customer analysis and segmentation8分鐘
Competitor analysis9分鐘
2 個閱讀材料
Conducting customer analysis20分鐘
Understanding competitor behaviour20分鐘
2 個練習
Recall15分鐘
Week 2 quiz
3
完成時間為 2 小時

Know your industry

This week you will continue to look at the external strategy context, this time analysing the industry and the broader macro-environment. You will learn how to discover the stakeholders that affect your industry, know which industry forces affect competitive strategies,and identify which macro-environmental factors affect competitive strategies. You will develop understanding of the Porter's 5 Forces framework to analyse the forces in the industry context. You will also learn how to conduct a PESTEL analysis to assess the impact of Political, Economic, Social, Technological, Environmental/physical and Legal (PESTEL) factors on business....
3 個視頻 (總計 19 分鐘), 2 個閱讀材料, 2 個測驗
3 個視頻
Know the forces that drive your industry9分鐘
Macro-environmental factors7分鐘
2 個閱讀材料
Porter's five (5) forces20分鐘
Global trends20分鐘
2 個練習
Recall30分鐘
Week 3
4
完成時間為 3 小時

Know your competitive options

This week, you will focus on the competitive strategy content. you will learn about the so-called generic competitive strategies, which are also often called positioning strategies. After conducting customer segmentation, competitor analysis, and a macro-environmental scan, you have to decide which competitive strategy and strategic positioning is most promising in your industry and for the respective segments: differentiating your products based on provided benefits or following a low cost strategy?You will develop skills to help you understand how to position your organisation as a value for money provider by being a cost leader in the market, and how to become a differentiated provider. ...
4 個視頻 (總計 25 分鐘), 3 個閱讀材料, 2 個測驗
4 個視頻
Generic competitive strategies5分鐘
Differentiation (+ Focus)6分鐘
Cost Leadership (+ Focus)8分鐘
3 個閱讀材料
Strategic positioning20分鐘
Differentiation strategies: A case study20分鐘
Examples of cost leadership20分鐘
2 個練習
Recall30分鐘
Week 4
5
完成時間為 2 小時

Know your organisation

This week, you will learn how to analyse your organisation’s strategic options. You will understand the importance of strategic fit and how to achieve it. You will learn how to assess key capabilities to competitive strategy, and evaluate and choose between strategic options. You will learn about a set of criteria and frameworks, based on the Resource Based View, to evaluate capabilities and strategic options to achieve competitive advantage....
4 個視頻 (總計 22 分鐘), 3 個閱讀材料, 2 個測驗
4 個視頻
Internal and external fit6分鐘
The resource-based view on strategy7分鐘
Option evaluation5分鐘
3 個閱讀材料
A systems thinking approach to strategic fit20分鐘
VRIO and its application20分鐘
Evaluating strategic options20分鐘
2 個練習
Recall30分鐘
Week 530分鐘
6
完成時間為 3 小時

Develop and evaluate your strategic options

This week, you will be introduced to the idea of ambidexterity and the need to set up your strategy to exploit current advantages and opportunities, while simultaneously using your resources & capabilities to form new advantages. This week you will learn how to develop growth strategies for your organisation by thinking about your organisation as a portfolio of businesses. You will learn about analytical frameworks such as the growth share matrix and the Ansoff matrix. You will learn how to come up with new value offerings for your customers by applying blue ocean thinking to create value propositions....
4 個視頻 (總計 21 分鐘), 3 個閱讀材料, 2 個測驗
4 個視頻
Portfolio analysis / ambidexterity5分鐘
Creating value through firm growth / The Ansoff matrix5分鐘
Blue Ocean strategy overview / Value innovation6分鐘
3 個閱讀材料
Ambidexterity and corporate failure20分鐘
The Ansoff matrix20分鐘
Blue ocean strategy20分鐘
2 個練習
Recall30分鐘
Week 6

講師

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Associate Professor Ralf Wilden

Department of Marketing
Macquarie University

立即開始攻讀碩士學位

此 課程 隸屬於 麦考瑞大学 提供的 100% 在線 Global Master of Business Administration (Global MBA)。如果您被錄取參加全部課程,您的課程將計入您的學位學習進程。

關於 麦考瑞大学

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

關於 Strategising: Management for Global Competitive Advantage 專項課程

Leaders must have the ability to develop and deploy effective strategies. This specialisation will prepare you to be the strategic change-maker capable of enabling your organisation to compete into the future. You will learn: how to think strategically to make your organisation more competitive (Be Competitive); how crucial it now is for supply chains to effectively meet customer demands (Be Global); how to leverage technology and innovation to disrupt and reshape your organisation (Be Disruptive); and how to make a positive contribution to the world while effectively maintaining the bottom line (Be Sustainable)....
Strategising: Management for Global Competitive Advantage

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