課程信息
3,675 次近期查看

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為9 小時

建議:12 hours/week...

英語(English)

字幕:英語(English)

您將學到的內容有

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    Identifying the forces that shape competition for economic exchanges

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    Analysing the sources of value in company offerings and how do segment markets in order to create value

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    Developing strategic options that are suitable, feasible, and acceptable

您將獲得的技能

Competitor AnalysisValue PropositionPorter'S Five Forces AnalysisCustomer analysis

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為9 小時

建議:12 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 3 小時

The importance of value for competitive strategy

5 個視頻 (總計 24 分鐘), 4 個閱讀材料, 2 個測驗
5 個視頻
Week 1 outline1分鐘
The nature of value7分鐘
What is competitive strategy?9分鐘
Week 1 - Habit Corner1分鐘
4 個閱讀材料
Course overview1分鐘
Learning activities3分鐘
Value and opportunity10分鐘
Key elements of strategy10分鐘
2 個練習
Recall30分鐘
Week 1 Quiz1小時
2
完成時間為 2 小時

Know your Customers and Competitors

3 個視頻 (總計 20 分鐘), 2 個閱讀材料, 2 個測驗
3 個視頻
Customer analysis and segmentation8分鐘
Competitor analysis9分鐘
2 個閱讀材料
Conducting customer analysis20分鐘
Understanding competitor behaviour20分鐘
2 個練習
Recall15分鐘
Week 2 quiz1小時
3
完成時間為 2 小時

Know your industry

3 個視頻 (總計 19 分鐘), 2 個閱讀材料, 2 個測驗
3 個視頻
Know the forces that drive your industry9分鐘
Macro-environmental factors7分鐘
2 個閱讀材料
Porter's five (5) forces20分鐘
Global trends20分鐘
2 個練習
Recall30分鐘
Week 31小時
4
完成時間為 3 小時

Know your competitive options

4 個視頻 (總計 25 分鐘), 3 個閱讀材料, 2 個測驗
4 個視頻
Generic competitive strategies5分鐘
Differentiation (+ Focus)6分鐘
Cost Leadership (+ Focus)8分鐘
3 個閱讀材料
Strategic positioning20分鐘
Differentiation strategies: A case study20分鐘
Examples of cost leadership20分鐘
2 個練習
Recall30分鐘
Week 41小時
5.0
10 條評論

來自Strategic management: Be competitive的熱門評論

創建者 BOct 7th 2019

Excellent course about strategic management. ou will have all the information you need in this course, one of the best I studied in this domain. A must have for any manager.

創建者 RBOct 17th 2019

The lectures were very informative and easy to understand.

講師

授課教師 Associate Professor Ralf Wilden 的圖片

Associate Professor Ralf Wilden

Department of Marketing
Macquarie University

立即開始攻讀碩士學位

此 課程 隸屬於 麦考瑞大学 提供的 100% 在線 Global Master of Business Administration (Global MBA)。如果您被錄取參加全部課程,您的課程將計入您的學位學習進程。

關於 麦考瑞大学

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

關於 Strategising: Management for Global Competitive Advantage 專項課程

Leaders must have the ability to develop and deploy effective strategies. This specialisation will prepare you to be the strategic change-maker capable of enabling your organisation to compete into the future. You will learn: how to think strategically to make your organisation more competitive (Be Competitive); how crucial it now is for supply chains to effectively meet customer demands (Be Global); how to leverage technology and innovation to disrupt and reshape your organisation (Be Disruptive); and how to make a positive contribution to the world while effectively maintaining the bottom line (Be Sustainable)....
Strategising: Management for Global Competitive Advantage

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