課程信息

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可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
完成時間大約為16 小時
英語(English)
字幕:英語(English)

您將學到的內容有

  • Identifying the forces that shape competition for economic exchanges

  • Analysing the sources of value in company offerings and how do segment markets in order to create value

  • Developing strategic options that are suitable, feasible, and acceptable

您將獲得的技能

Competitor AnalysisValue PropositionPorter'S Five Forces AnalysisCustomer analysis
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
完成時間大約為16 小時
英語(English)
字幕:英語(English)

提供方

麦考瑞大学 徽標

麦考瑞大学

立即開始攻讀碩士學位

此 課程 隸屬於 麦考瑞大学 提供的 100% 在線 Global Master of Business Administration (Global MBA)。如果您被錄取參加全部課程,您的課程將計入您的學位學習進程。

教學大綱 - 您將從這門課程中學到什麼

1

1

完成時間為 3 小時

The importance of value for competitive strategy

完成時間為 3 小時
5 個視頻 (總計 24 分鐘), 4 個閱讀材料, 2 個測驗
5 個視頻
Week 1 outline1分鐘
The nature of value7分鐘
What is competitive strategy?9分鐘
Week 1 - Habit Corner1分鐘
4 個閱讀材料
Course overview1分鐘
Learning activities3分鐘
Value and opportunity10分鐘
Key elements of strategy10分鐘
2 個練習
Recall30分鐘
Week 1 Quiz1小時
2

2

完成時間為 2 小時

Know your Customers and Competitors

完成時間為 2 小時
3 個視頻 (總計 20 分鐘), 2 個閱讀材料, 2 個測驗
3 個視頻
Customer analysis and segmentation8分鐘
Competitor analysis9分鐘
2 個閱讀材料
Conducting customer analysis20分鐘
Understanding competitor behaviour20分鐘
2 個練習
Recall15分鐘
Week 2 quiz1小時
3

3

完成時間為 3 小時

Know your industry

完成時間為 3 小時
3 個視頻 (總計 19 分鐘), 3 個閱讀材料, 2 個測驗
3 個視頻
Know the forces that drive your industry9分鐘
Macro-environmental factors7分鐘
3 個閱讀材料
Become a Global MBA learner10分鐘
Porter's five (5) forces20分鐘
Global trends20分鐘
2 個練習
Recall30分鐘
Week 31小時
4

4

完成時間為 3 小時

Know your competitive options

完成時間為 3 小時
4 個視頻 (總計 25 分鐘), 3 個閱讀材料, 2 個測驗
4 個視頻
Generic competitive strategies5分鐘
Differentiation (+ Focus)6分鐘
Cost Leadership (+ Focus)8分鐘
3 個閱讀材料
Strategic positioning20分鐘
Differentiation strategies: A case study20分鐘
Examples of cost leadership20分鐘
2 個練習
Recall30分鐘
Week 41小時

審閱

來自STRATEGIC MANAGEMENT: BE COMPETITIVE的熱門評論

查看所有評論

關於 Strategising: Management for Global Competitive Advantage 專項課程

Leaders must have the ability to develop and deploy effective strategies. This specialisation will prepare you to be the strategic change-maker capable of enabling your organisation to compete into the future. You will learn: how to think strategically to make your organisation more competitive (Be Competitive); how crucial it now is for supply chains to effectively meet customer demands (Be Global); how to leverage technology and innovation to disrupt and reshape your organisation (Be Disruptive); and how to make a positive contribution to the world while effectively maintaining the bottom line (Be Sustainable)....
Strategising: Management for Global Competitive Advantage

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