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嘗試觀看 Macquarie MBA 學位 學位的課程視頻、閱讀課程以及完成自主學習作業

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可靈活調整截止日期

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中級

完成時間大約為17 小時

建議:6 weeks of study, 3-5 hours/week...

英語(English)

字幕:英語(English)

您將學到的內容有

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    Evaluate approaches to influencing and creating meaning at work

  • Check

    Evaluate and apply approaches to meaning making that play a role in aligning employee buy-in of organisational narratives

  • Check

    Evaluate, create and apply strategies to leverage meaning making through branding

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    Situate discussions of meaning making within broader social contexts and concerns.

您將獲得的技能

MotivationCommunicationLeadershipBrand Management

開始攻讀學位

嘗試觀看 Macquarie MBA 學位 學位的課程視頻、閱讀課程以及完成自主學習作業

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

完成時間大約為17 小時

建議:6 weeks of study, 3-5 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 6 小時

Meaning and making meaning

This week we start off with exploring the essence of meaning, and why meaning is important at work. We also explore the conditions that facilitate or hinder meaning making. We look at how meaning could be enhanced by ensuring a fit between work and those who undertake it. We talk about the importance of linking employees’ activities with a significant bigger purpose and how this might be accomplished. We look at aspects of designing work to increase meaning and then flip our perspective and try to understand the concept of meaninglessness and some of the factors that contribute to meaninglessness.

...
7 個視頻 (總計 33 分鐘), 10 個閱讀材料, 2 個測驗
7 個視頻
Week 1 - Outline1分鐘
Meaningful work7分鐘
Work design and meaning6分鐘
Meaninglessness5分鐘
Meaning through fit6分鐘
Habit corner1分鐘
10 個閱讀材料
Become a Global MBA learner10分鐘
Course overview5分鐘
Learning activities and assessment1分鐘
Which continent do you hail from?1分鐘
Preconceptions: What work means to you...5分鐘
Work design and meaning15分鐘
Meaninglessness1小時
Meaning through fit30分鐘
About the habit corner1分鐘
Habit Corner- Sample10分鐘
2 個練習
Recall - Week 130分鐘
Week 1 Quiz1小時
2
完成時間為 4 小時

Brain, body and storytelling in meaning making

This week you will explore a slightly different perspective on meaning making that highlights the role of neuroscience and storytelling. You will look at how the brain works and how to influence people’s interpretation of meaning. You will learn some physiological techniques to project meaning through your voice and breath, body language and posture. You will learn how storytelling exploits some of our ancient tribal instincts to trigger meaning making.

...
5 個視頻 (總計 41 分鐘), 4 個閱讀材料, 2 個測驗
5 個視頻
The neuroscience of meaning making9分鐘
Creating meaning through voice and breath12分鐘
Creating meaning through body language & posture8分鐘
Creating meaning through stories10分鐘
4 個閱讀材料
Exploring the role of neuroscience of meaning making15分鐘
How to project meaning through voice and breath40分鐘
How to use body language to create meaning20分鐘
Stories as facilitator of meaning making in organisations30分鐘
1 個練習
Recall - Week 230分鐘
3
完成時間為 4 小時

Branding as meaning making

In this week, you will learn about the role of branding in communicating meanings, and the role of different levels of meanings, including functional, emotional, and higher purpose in this communication process. You will be shown how to shape meanings you wish to communicate and how to shape the perceptions of your organisation's stakeholders over the long-term. You will be introduced to different categories of brand meanings or brand personalities. You will also analyse visual and verbal brand elements, and also supporting branding strategies in communicating those personalities and meanings through brand names, logos, characters, and taglines, among others.

...
4 個視頻 (總計 24 分鐘), 3 個閱讀材料, 2 個測驗
4 個視頻
Don’t be liked, be loved!8分鐘
Be visionary6分鐘
Be meaningful - Craft brand personality6分鐘
3 個閱讀材料
Meaning making through purposeful branding30分鐘
Brand vision30分鐘
Brand personalities30分鐘
2 個練習
Recall - week 330分鐘
Week 3 quiz1小時
4
完成時間為 3 小時

Meaning in social context

In this week, you will put the management of meaning in a wider societal and historical context and appreciate that we don’t invent meanings for things as central to our lives as the work we do from scratch – the meaning this holds for people is instead patterned onto and dovetails with much longer values and ideas. Understanding this gives us a better grasp of what we can hope to achieve, and the limitations and difficulties that we face, when seeking to create meaning for others through our leadership roles. You will be introduced to the three most significant understandings of the problem of meaning in relation to work and business that have been formulated across two centuries of academic work - Marxist alienation of work, Weberian religious spirit of capitalism, and the contemporary new spirit of capitalism with emphasis on aspects such as innovation and social responsibility. You will be guided through thinking about the implications of these ideas for how we approach meaning making today. By developing an appreciation of these major social theories of meaning, you will be better able to appreciate both the possibilities and the limitations that you, and other leaders, are faced with in making and managing meaning.

...
4 個視頻 (總計 21 分鐘), 4 個閱讀材料, 2 個測驗
4 個視頻
Alienation and work in capitalist society.7分鐘
A religious 'spirit of capitalism'7分鐘
A 'new spirit of capitalism'5分鐘
4 個閱讀材料
Alienation10分鐘
The religious spirit of capitalism20分鐘
Corporate social responsibility20分鐘
Become a Global MBA learner10分鐘
1 個練習
Recall - Week 430分鐘

講師

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Professor Rebecca Mitchell

Department of Management
Macquarie University
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Arabella MacPherson

Director, Resonate Communications
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Associate Professor Edward Wray-Bliss

Department of Management
Macquarie University
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Dr Abas Mirzaei

Lecturer, Department of Marketing
Macquarie University

領先獲取學位

此 課程 隸屬於 麦考瑞大学 提供的 100% 在線 Global Master of Business Administration (Global MBA)。立即開始學習開放課程或專項課程,觀看 iMBA 教師的課程並完成自主學習作業。 完成每門課程後,您將獲得一個證書,您可以添加到 LinkedIn 和簡歷中。 如果申請並被錄取參加全部課程,您的課程將計入您的學位學習進程。

關於 麦考瑞大学

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

關於 Leading: Human Resource Management and Leadership 專項課程

Become an adaptable leader, ready to face the challenges of the disrupted workplace. This specialization will equip you with the skills to lead and navigate the ever-changing global environment we now work in. Through four themed courses you will: learn how to motivate staff with meaningful work (Become a Meaning Maker); better enable your organisation to deliver on its strategic objectives (Know Your Organisation); harness your team’s diversity and use teamwork to innovate and increase your organisation’s output (Know Your People); and strengthen your personal leadership skills (Adapt Your Leadership Style)....
Leading: Human Resource Management and Leadership

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