課程信息
Faced with complex and ambiguous environments, how do leaders envision the future and instill their vision in a way that conveys its meaningfulness and drives change and innovation? This course addresses this challenge using the lens of leaders as meaning makers and sense givers. hip, vision and identity. Drawing on theories of organisational identity and identification, meaning, branding, and internal marketing, such as internal marketing, the course explores how students, as leaders, can influence the meanings in and around their organisation in a way that positively affects employees and other stakeholders. create a compelling vision and understand how to communicate with impact and meaning. These meanings pertain to vision, brand, reputation, organisational culture, and the meaning of work. As the complexity of the business environment continues to increase, a leader’s ability to help shape these meanings has become critical to their ability to lead effectively. In this course students why and how meaning has become a critical aspect of contemporary leadership, and what the main mechanisms are through which leaders can affect meanings in and around their organisation. The course also helps students grapple with the ethics of leadership seen through the lens of meaning making to ensure that these mechanisms are deployed to help develop more sustainable business organisations that help people realize their full human potential. Students will also understand how to build personal power to exert influence and how to harness the transformative power of social identity to sustain commitment to the vision. Special attention will be given to the role of identity in leading across cultures and borders. In exploring these concepts, this course will also build an understanding of how storytelling can engage and influence people beyond traditional approaches to communication. This course will also explore the role of brands and visual identity in organizational success. Students will develop awareness of brand identity and the role of brand in clarifying and reinforcing the vision, both within the organisation, and for partners and customers....
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Intermediate Level

中級

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Globe

100% 在線課程

立即開始,按照自己的計劃學習。
Calendar

可靈活調整截止日期

根據您的日程表重置截止日期。
Intermediate Level

中級

Comment Dots

English

字幕:English...

教學大綱 - 您將從這門課程中學到什麼

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Reading
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Special welcome for beta testers1分鐘
Course overview10分鐘
Learning activities and assessment1分鐘
Which continent do you hail from?1分鐘
Practice task30分鐘
About the habit corner1分鐘
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講師

Rebecca Mitchell

Professor of Management
Department of Management

關於 Macquarie University

Macquarie is a hub of inspired and unconstrained thinking. Macquarie was founded with a unique purpose: to bring minds together unhindered by tradition. Created to challenge the education establishment, Macquarie has a rich track record of innovation. Macquarie actively shapes the complex issues that define the future of humanity....

關於 Leading: Human Resource Management and Leadership 專項課程

In this specialisation you will strengthen your capability to effectively lead your people and organisation in an increasingly competitive and complex work environment. Through four themed courses, you will learn how to motivate by creating meaning at work and to harness the power of conflict, diversity and teamwork to innovate and increase productivity. You will strengthen your leadership skills and your capacity to adapt and align your organisation. Learning from psychology, sociology and organisation science will help you inspire, influence and drive change across your organisation so that you can position yourself and your organisation to taking full advantage of emerging opportunities. This involves learning how to: Apply key principles of organisational leadership to develop and evaluate strategies for attracting, motivating and resourcing talent; Take a strategic perspective in designing and aligning competitive, sustainable organisations; Meeting the challenge of interruptive complexities through agile shifts between different leadership styles; Creating vision and meaning to drive change and influence....
Leading: Human Resource Management and Leadership

常見問題

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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