課程信息
5.0
1 個評分
1 個審閱
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
中級

中級

完成時間(小時)

完成時間大約為16 小時

建議:6 weeks of study, 3-5 hours/week...
可選語言

英語(English)

字幕:英語(English)
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
中級

中級

完成時間(小時)

完成時間大約為16 小時

建議:6 weeks of study, 3-5 hours/week...
可選語言

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 6 小時

meaning and making meaning

This week we start off with exploring the essence of meaning, and why meaning is important at work. We also explore the conditions that facilitate or hinder meaning making. We look at how meaning could be enhanced by ensuring a fit between work and those who undertake it. We talk about the importance of linking employees’ activities with a significant bigger purpose and how this might be accomplished. We look at aspects of designing work to increase meaning and then flip our perspective and try to understand the concept of meaninglessness and some of the factors that contribute to meaninglessness. ...
Reading
7 個視頻 (總計 33 分鐘), 10 個閱讀材料, 2 個測驗
Video7 個視頻
Week 1 - Outline1分鐘
Meaningful work7分鐘
Work design and meaning6分鐘
Meaninglessness5分鐘
Meaning through fit6分鐘
Habit corner – Sample1分鐘
Reading10 個閱讀材料
Special welcome for beta testers1分鐘
Course overview5分鐘
Learning activities and assessment1分鐘
Which continent do you hail from?1分鐘
Preconceptions: What work means to you...5分鐘
Work design and meaning15分鐘
Meaninglessness分鐘
Meaning through fit30分鐘
About the habit corner1分鐘
Habit Corner- Sample10分鐘
Quiz2 個練習
Recall - Week 130分鐘
Graded quiz - Week 1分鐘
2
完成時間(小時)
完成時間為 5 小時

Brain, body and storytelling in meaning making

This week you will explore a slightly different perspective on meaning making that highlights the role of neuroscience and storytelling. You will look at how the brain works and how to influence people’s interpretation of meaning. You will learn some physiological techniques to project meaning through your voice and breath, body language and posture. You will learn how storytelling exploits some of our ancient tribal instincts to trigger meaning making. ...
Reading
5 個視頻 (總計 41 分鐘), 4 個閱讀材料, 2 個測驗
Video5 個視頻
The neuroscience of meaning making9分鐘
Creating meaning through voice and breath12分鐘
Creating meaning through body language & posture8分鐘
Creating meaning through stories10分鐘
Reading4 個閱讀材料
Exploring the role of neuroscience of meaning making15分鐘
How to project meaning through voice and breath40分鐘
How to use body language to create meaning20分鐘
Stories as facilitator of meaning making in organisations30分鐘
Quiz1 個練習
Recall - Week 230分鐘
3
完成時間(小時)
完成時間為 4 小時

Branding as meaning making

In this week, you we will learn about the role of branding in communicating meanings, and the role of different levels of meanings, including functional, emotional, and higher purpose in this communication process. You will be shown how to shape meanings you wish to communicate and how to shape the perceptions of your organisation's stakeholders over the long-term. You will be introduced to different categories of brand meanings, or brand personalities. You will also analyse visual and verbal brand elements, and also supporting branding strategies in communicating those personalities and meanings through brand names, logos, characters, and taglines, among others. ...
Reading
4 個視頻 (總計 24 分鐘), 3 個閱讀材料, 2 個測驗
Video4 個視頻
Don’t be liked, be loved!8分鐘
Be visionary6分鐘
Be meaningful - Craft brand personality6分鐘
Reading3 個閱讀材料
Meaning making through purposeful branding30分鐘
Brand vision30分鐘
Brand personalities30分鐘
Quiz2 個練習
Recall - week 330分鐘
Graded quiz - Week 3分鐘
4
完成時間(小時)
完成時間為 4 小時

Meaning in social context

In this week, you will put the management of meaning in a wider societal and historical context and appreciate that we don’t invent meanings for things as central to our lives as the work we do from scratch – the meaning this holds for people is instead patterned onto and dovetails with much longer values and ideas. Understanding this gives us a better grasp of what we can hope to achieve, and the limitations and difficulties that we face, when seeking to create meaning for others though our leadership roles. You will be introduced to the three most significant understandings of the problem of meaning in relation to work and business that have been formulated across two centuries of academic work - Marxist alienation of work, Weberian religious spirit of capitalism, and the contemporary new spirit of capitalism with emphasis on aspects such as innovation and social responsibility. You will be guided through thinking about the implications of these ideas for how we approach meaning making today. By developing an appreciation of these major social theories of meaning, you will be better able to appreciate both the possibilities and the limitations that you, and other leaders, are faced with in making and managing meaning. ...
Reading
4 個視頻 (總計 21 分鐘), 3 個閱讀材料, 2 個測驗
Video4 個視頻
Alienation and work in capitalist society.7分鐘
A religious 'spirit of capitalism'7分鐘
A 'new spirit of capitalism'5分鐘
Reading3 個閱讀材料
Alienation10分鐘
The religious spirit of capitalism20分鐘
Corporate social responsibility20分鐘
Quiz1 個練習
Recall - Week 430分鐘

講師

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Rebecca Mitchell

Professor of Management
Department of Management
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Arabella MacPherson

Director
Resonate Communications
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Edward Wray-Bliss

Associate Professor
Department of Management
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Abas Mirzaei

PhD, Marketing
Department of Marketing

關於 Macquarie University

Macquarie is a hub of inspired and unconstrained thinking. Macquarie was founded with a unique purpose: to bring minds together unhindered by tradition. Created to challenge the education establishment, Macquarie has a rich track record of innovation. Macquarie actively shapes the complex issues that define the future of humanity....

關於 Leading: Human Resource Management and Leadership 專項課程

In this specialisation you will strengthen your capability to effectively lead your people and organisation in an increasingly competitive and complex work environment. Through four themed courses, you will learn how to motivate by creating meaning at work and to harness the power of conflict, diversity and teamwork to innovate and increase productivity. You will strengthen your leadership skills and your capacity to adapt and align your organisation. Learning from psychology, sociology and organisation science will help you inspire, influence and drive change across your organisation so that you can position yourself and your organisation to taking full advantage of emerging opportunities. This involves learning how to: Apply key principles of organisational leadership to develop and evaluate strategies for attracting, motivating and resourcing talent; Take a strategic perspective in designing and aligning competitive, sustainable organisations; Meeting the challenge of interruptive complexities through agile shifts between different leadership styles; Creating vision and meaning to drive change and influence....
Leading: Human Resource Management and Leadership

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