課程信息
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初級

完成時間大約為13 小時

建議:4 weeks of study, 3-5 hours/week...

英語(English)

字幕:英語(English)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為13 小時

建議:4 weeks of study, 3-5 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 3 小時

Corporate Advantage

8 個視頻 (總計 48 分鐘), 7 個閱讀材料, 1 個測驗
8 個視頻
Examples of Multi-Business Firms4分鐘
Defining Corporate Strategy2分鐘
Understanding Difference 1: Number of Businesses4分鐘
Understanding Difference 2: Corporate Advantage7分鐘
Understanding Difference 3: Competition7分鐘
Conducting a Sum-of-the-parts Analysis12分鐘
Why We Cannot Infer Corporate Advantage from a Sum-of-the-Parts Analysis4分鐘
7 個閱讀材料
How to Use Discussion Forums10分鐘
Get to Know Your Classmates10分鐘
Optional: Example of a Sum-of-the-Parts Analysis10分鐘
Lecture slides10分鐘
Chapter Corporate Advantage45分鐘
Glossary10分鐘
Assessment2分鐘
1 個練習
Corporate Advantage20分鐘
2
完成時間為 3 小時

Diversification

11 個視頻 (總計 59 分鐘), 4 個閱讀材料, 2 個測驗
11 個視頻
Understanding the Basic Modes of Diversification7分鐘
Understanding the Diversification Test5分鐘
Understanding Synergies8分鐘
A Five-step Approach to the Diversification Decision2分鐘
Step 1: Finding Synergies6分鐘
Step 2: Identifying Resource Gaps4分鐘
Step 3: Identifying Candidates3分鐘
Step 4: Evaluating Ally or Acquire7分鐘
Step 5: Evaluating Organic or Inorganic Growth6分鐘
Concluding the Five-step Approach to the Diversification Decision1分鐘
4 個閱讀材料
4Cs Synergies Framework10分鐘
Lecture slides10分鐘
Chapter Diversification25分鐘
Introduction to quiz on Microsoft-Linkedin acquisition10分鐘
2 個練習
Diversification12分鐘
Microsoft-Linkedin acquisition30分鐘
3
完成時間為 3 小時

Divestiture

9 個視頻 (總計 36 分鐘), 2 個閱讀材料, 2 個測驗
9 個視頻
Understanding the Basic Modes of Divestiture4分鐘
Understanding the Divestiture Test7分鐘
Understanding the Regional Perspective3分鐘
A Three-step Approach to the Divestiture Decision1分鐘
Step 1: Finding Synergies5分鐘
Step 2: Identifying Better Parents5分鐘
Step 3: Choosing Divestiture Mode2分鐘
Concluding the Three-step Approach to the Divestiture Decision1分鐘
2 個閱讀材料
Lecture slides10分鐘
Chapter Divestiture: Stay or Exit10分鐘
1 個練習
Divestiture8分鐘
4
完成時間為 2 小時

Corporate Headquarters

9 個視頻 (總計 49 分鐘), 5 個閱讀材料, 2 個測驗
9 個視頻
Who Controls Corporate Headquarters?6分鐘
How to Control More than You Own6分鐘
Understanding HQ Influence Models5分鐘
Understanding the Financial Perspective3分鐘
Understanding the Uncertainty Perspective4分鐘
Understanding the Synergy Perspective9分鐘
Understanding the Social Perspective3分鐘
Using the Synergistic Portfolio Framework6分鐘
5 個閱讀材料
Course review2分鐘
Lecture slides10分鐘
Chapter Designing the Corporate HQ10分鐘
Further readings10分鐘
Introduction to quiz on resource allocation10分鐘
2 個練習
Corporate Headquarters10分鐘
Resource allocation30分鐘
4.7
49 個審閱Chevron Right

20%

通過此課程獲得實實在在的工作福利

來自Corporate Strategy 的熱門評論

創建者 JJJul 16th 2019

Really interesting subject. Easy to apply to small businesses too. Bart Vanneste provides clear, in-depth explanations using good slides that helps you keep motivated throughout the course.

創建者 DSFeb 22nd 2018

Studied Corporate Strategy on my MBA at London Business School many years ago under Phanish Puranam. This course was a great refresher on motives of Corporate Strategy. Can recommend.

講師

Avatar

Bart Vanneste

Associate Professor
UCL School of Management

關於 伦敦大学

The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk...

關於 伦敦大学学院管理学院

The UCL School of Management is the business school of University College London, one of the world’s leading universities, consistently ranked in the global top 20 for its academic excellence and research. UCL counts 30 Nobel Prize winners amongst its academics and alumni, and the School takes full advantage of being part of a world-leading university through its interdisciplinary outlook, and builds on close collaborations in both research and education with other UCL departments, including computer science, engineering, economics, psychology, public policy, statistics and medical sciences....

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