課程信息
4.7
84 ratings
21 reviews
Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses. We developed this course to help you make good corporate strategy decisions. Of the many decisions a firm has to make, corporate strategy decisions are among the most consequential. We will look at these key corporate strategy decisions: - Diversification: How and which businesses should your firm enter? - Divestiture: How and from which businesses should your firm exit? - Corporate HQ: How should we organize corporate headquarters to create value across the different businesses?...
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100% 在線課程

立即開始,按照自己的計劃學習。
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Beginner Level

初級

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建議:4 weeks of study, 3-5 hours/week

完成時間大約為9 小時
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字幕:English
Globe

100% 在線課程

立即開始,按照自己的計劃學習。
Calendar

可靈活調整截止日期

根據您的日程表重置截止日期。
Beginner Level

初級

Clock

建議:4 weeks of study, 3-5 hours/week

完成時間大約為9 小時
Comment Dots

English

字幕:English

教學大綱 - 您將從這門課程中學到什麼

1

章節
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完成時間為 3 小時

Corporate Advantage

Welcome to week 1! This week, we introduce corporate strategy and its main goal: corporate advantage. To deepen our understanding of corporate strategy, we compare it with business strategy. We also cover sum-of-the-parts analysis, an often used technique to value multi-business firms, and we discuss how it relates to corporate advantage....
Reading
8 個視頻(共 48 分鐘), 7 個閱讀材料, 1 個測驗
Video8 個視頻
Examples of Multi-Business Firms4分鐘
Defining Corporate Strategy2分鐘
Understanding Difference 1: Number of Businesses4分鐘
Understanding Difference 2: Corporate Advantage7分鐘
Understanding Difference 3: Competition7分鐘
Conducting a Sum-of-the-parts Analysis12分鐘
Why We Cannot Infer Corporate Advantage from a Sum-of-the-Parts Analysis4分鐘
Reading7 個閱讀材料
How to Use Discussion Forums10分鐘
Get to Know Your Classmates10分鐘
Optional: Example of a Sum-of-the-Parts Analysis10分鐘
Lecture slides10分鐘
Chapter Corporate Advantage45分鐘
Glossary10分鐘
Assessment2分鐘
Quiz1 個練習
Corporate Advantage20分鐘

2

章節
Clock
完成時間為 3 小時

Diversification

Welcome to week 2! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the diversification decision: entering a new business. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)...
Reading
11 個視頻(共 59 分鐘), 4 個閱讀材料, 2 個測驗
Video11 個視頻
Understanding the Basic Modes of Diversification7分鐘
Understanding the Diversification Test5分鐘
Understanding Synergies8分鐘
A Five-step Approach to the Diversification Decision2分鐘
Step 1: Finding Synergies6分鐘
Step 2: Identifying Resource Gaps4分鐘
Step 3: Identifying Candidates3分鐘
Step 4: Evaluating Ally or Acquire7分鐘
Step 5: Evaluating Organic or Inorganic Growth6分鐘
Concluding the Five-step Approach to the Diversification Decision1分鐘
Reading4 個閱讀材料
4Cs Synergies Framework10分鐘
Lecture slides10分鐘
Chapter Diversification25分鐘
Introduction to quiz on Microsoft-Linkedin acquisition10分鐘
Quiz2 個練習
Diversification12分鐘
Microsoft-Linkedin acquisition30分鐘

3

章節
Clock
完成時間為 3 小時

Divestiture

Welcome to week 3! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the divestiture decision: exiting from a business. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)...
Reading
9 個視頻(共 36 分鐘), 2 個閱讀材料, 2 個測驗
Video9 個視頻
Understanding the Basic Modes of Divestiture4分鐘
Understanding the Divestiture Test7分鐘
Understanding the Regional Perspective3分鐘
A Three-step Approach to the Divestiture Decision1分鐘
Step 1: Finding Synergies5分鐘
Step 2: Identifying Better Parents5分鐘
Step 3: Choosing Divestiture Mode2分鐘
Concluding the Three-step Approach to the Divestiture Decision1分鐘
Reading2 個閱讀材料
Lecture slides10分鐘
Chapter Divestiture: Stay or Exit10分鐘
Quiz1 個練習
Divestiture8分鐘

4

章節
Clock
完成時間為 2 小時

Corporate Headquarters

Welcome to week 4! A key decision in corporate strategy is determining how to organize to create value across businesses. This week we look at corporate headquarters and how they can influence the different businesses. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.) ...
Reading
9 個視頻(共 49 分鐘), 5 個閱讀材料, 2 個測驗
Video9 個視頻
Who Controls Corporate Headquarters?6分鐘
How to Control More than You Own6分鐘
Understanding HQ Influence Models5分鐘
Understanding the Financial Perspective3分鐘
Understanding the Uncertainty Perspective4分鐘
Understanding the Synergy Perspective9分鐘
Understanding the Social Perspective3分鐘
Using the Synergistic Portfolio Framework6分鐘
Reading5 個閱讀材料
Course review2分鐘
Lecture slides10分鐘
Chapter Designing the Corporate HQ10分鐘
Further readings10分鐘
Introduction to quiz on resource allocation10分鐘
Quiz2 個練習
Corporate Headquarters10分鐘
Resource allocation30分鐘
4.7
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創建者 DSFeb 22nd 2018

Studied Corporate Strategy on my MBA at London Business School many years ago under Phanish Puranam. This course was a great refresher on motives of Corporate Strategy. Can recommend.

創建者 CTFeb 19th 2018

Great course, very clear explanations. Would highly recommend! The textbook is also very informative and anyone taking a strategy course would benefit from reading it.

講師

Bart Vanneste

Associate Professor
UCL School of Management

關於 University of London

The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk...

關於 UCL School of Management

The UCL School of Management is the business school of University College London, one of the world’s leading universities, consistently ranked in the global top 20 for its academic excellence and research. UCL counts 30 Nobel Prize winners amongst its academics and alumni, and the School takes full advantage of being part of a world-leading university through its interdisciplinary outlook, and builds on close collaborations in both research and education with other UCL departments, including computer science, engineering, economics, psychology, public policy, statistics and medical sciences....

常見問題

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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