Business Foundations 專項課程

於 Aug 06 開始

Business Foundations 專項課程

Solve Real Business Problems。 Build a foundation of core business skills in marketing, finance, accounting and operations.

本專項課程介紹

In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.

製作方:

行業合作夥伴:

courses
6 courses

按照建議的順序或選擇您自己的順序。

projects
項目

旨在幫助您實踐和應用所學到的技能。

certificates
證書

在您的簡歷和領英中展示您的新技能。

課程
Beginner Specialization.
No prior experience required.
  1. 第 1 門課程

    Introduction to Marketing

    計劃開課班次:Aug 6
    課程學習時間
    五周的学习量 每周学习4至6小时
    字幕
    English, Ukrainian, Chinese (Simplified), Vietnamese, Turkish, Japanese

    課程概述

    Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-m
  2. 第 2 門課程

    财务会计导论

    計劃開課班次:Aug 6
    課程學習時間
    4周,5-6小时/周
    字幕
    English, Japanese, Chinese (Simplified)

    課程概述

    Master the technical skills needed to analyze financial statements and disclosures for use in financial analysis, and learn how accounting standards and managerial incentives affect the financial reporting process. By the end of this course, you’ll be ab
  3. 第 3 門課程

    Managing Social and Human Capital

    計劃開課班次:Jul 30
    課程學習時間
    2-3 hours per week
    字幕
    English, Korean

    課程概述

    People are the most valuable asset of any business, but they are also the most unpredictable, and the most difficult asset to manage. And although managing people well is critical to the health of any organization, most managers don't get the tra
  4. 第 4 門課程

    企业金融概论

    當前班次:Jul 16
    課程學習時間
    4周的教程,每周4-7小时学习量
    字幕
    English, Korean

    課程概述

    This course provides a brief introduction to the fundamentals of finance, emphasizing their application to a wide variety of real-world situations spanning personal finance, corporate decision-making, and financial intermediation. Key concepts and applica
  5. 第 5 門課程

    运营管理概论

    計劃開課班次:Aug 6
    課程學習時間
    4 weeks of study, 4-6 hours/week
    字幕
    English, Portuguese (Brazilian)

    課程概述

    Learn to analyze and improve business processes in services or in manufacturing by learning how to increase productivity and deliver higher quality standards. Key concepts include process analysis, bottlenecks, flows rates, and inventory levels
  6. 第 6 門課程

    Wharton Business Foundations Capstone

    計劃開課班次:Aug 6
    課程學習時間
    5 weeks of study, 3-5 hours/week
    字幕
    English

    畢業項目介紹

    Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. You’ll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-gov

製作方

  • University of Pennsylvania

    The Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education.

    The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.

  • Michael R Roberts

    Michael R Roberts

    William H. Lawrence Professor of Finance, the Wharton School, University of Pennsylvania
  • Christian Terwiesch

    Christian Terwiesch

    Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation Management
  • Brian J Bushee

    Brian J Bushee

    The Geoffrey T. Boisi Professor
  • Peter Cappelli

    Peter Cappelli

    Professor of Management, Director, Center for Human Resources
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • David Bell

    David Bell

    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
  • Michael Useem

    Michael Useem

    Professor of Management and Director of the Center for Leadership and Change Management

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