Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.
We will explore how software developers are not just the innovators but also the decision makers in modern competitive battles from mobile to cloud, and from consumer goods to enterprise software. And we will also explain how developers are the engine of digital business models, using examples from diverse industries – from healthcare to aviation.
教學大綱 - 您將從這門課程中學到什麼
週
1Introduction to Digital Business Models
The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era.
4 個視頻 （總計 20 分鐘）, 2 個測驗
4 個視頻
Lesson 2: What is a business model?3分鐘
Lesson 3: Digital as a business model4分鐘
Lesson 4: Digital business models in practice – a toothbrush innovation4分鐘
1 個練習
Digital Business Models - Module 130分鐘
週
2How Internet companies use digital business models
The module builds on the concept of the Digital Business Models to analyze how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.
4 個視頻 （總計 34 分鐘）, 2 個測驗
4 個視頻
Lesson 2: How the business models of Facebook and Amazon work9分鐘
Lesson 3: How the business models of Xiaomi and WeChat work10分鐘
Lesson 4: Asymmetric business models – creating unfair advantage6分鐘
1 個練習
Digital Business Models - Module 230分鐘
週
3Developers as the new Decision Makers
In this module we‘ll discuss how and why developers are emerging as the new decision makers.
3 個視頻 （總計 23 分鐘）, 2 個測驗
3 個視頻
Lesson 2: The developer platforms landscape7分鐘
Lesson 3: The motivations and business models of software developers8分鐘
1 個練習
Digital Business Models - Module 330分鐘
週
4Developers as the Engine of Digital Business Models
In this module we‘ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.
3 個視頻 （總計 20 分鐘）, 2 個測驗
3 個視頻
Lesson 2: Developers as product extenders5分鐘
Lesson 3: Developers as resellers and distributors5分鐘
1 個練習
Digital Business Models - Module 430分鐘
講師
Andreas Constantinou
Adjunct ProfessorDepartment of Informatics
關於 隆德大学
Lund University was founded in 1666 and has for a number of years been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. Lund University unites tradition with a modern, dynamic, and highly international profile. With eight different faculties and numerous research centres and specialized institutes, Lund is the strongest research university in Sweden and one of Scandinavia's largest institutions for education and research. The university annually attracts a large number of international students and offers a wide range of courses and programmes taught in English.
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