Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.
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Digital Business Models
隆德大学課程信息
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初級
完成時間大約為11 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 越南語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
您將獲得的技能
- Digital Strategy
- Business Model
- Business Modeling
- Value Proposition
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
初級
完成時間大約為11 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 越南語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
提供方
隆德大学
Lund University was founded in 1666 and has for a number of years been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. Lund University unites tradition with a modern, dynamic, and highly international profile. With eight different faculties and numerous research centres and specialized institutes, Lund is the strongest research university in Sweden and one of Scandinavia's largest institutions for education and research. The university annually attracts a large number of international students and offers a wide range of courses and programmes taught in English.
授課大綱 - 您將從這門課程中學到什麼
完成時間為 2 小時
Introduction to Digital Business Models
The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era.
完成時間為 2 小時
3 個視頻 （總計 23 分鐘）
完成時間為 2 小時
How Internet companies use digital business models
The module builds on the concept of the Digital Business Models to analyse how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.
完成時間為 2 小時
4 個視頻 （總計 38 分鐘）
完成時間為 2 小時
Developers as the new Decision Makers
In this module we will discuss how and why developers are emerging as the new decision makers. We now see that software is becoming a competitive advantage in industry after industry; today most businesses in media, games, finance, or transportation, advertising and sports are using software to improve operations, optimise their supply chain, and improve the customer experience. Developers are at the very centre of that change.
完成時間為 2 小時
3 個視頻 （總計 28 分鐘）
完成時間為 2 小時
Developers as the Engine of Digital Business Models
In this module we’ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.
完成時間為 2 小時
6 個視頻 （總計 44 分鐘）
審閱
- 5 stars70.37%
- 4 stars21.39%
- 3 stars4.93%
- 2 stars1.44%
- 1 star1.85%
來自DIGITAL BUSINESS MODELS的熱門評論
由 JH 提供2020年3月7日
I have been experiencing the course Digital Business Models as well balanced and well structured. Very interesting and applicable course!
由 AB 提供2019年8月19日
This course is enlightening. I deeply appreciate the instructor and Coursera has made learning interesting and fun.
由 MA 提供2019年4月9日
Thank you for that very comprehensive course. It has opened my eyes to the newest forms of businesses which have taken a leap in the Digital platform.
由 MM 提供2019年12月13日
Gave good insight into how digital business works. All provided info is from Vision mobile's study. Would be better if more information can be added from other sources as well.
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