課程信息
13,192

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為14 小時

建議:4 weeks of study, 2-3 hours/week...

英語(English)

字幕:英語(English)

您將獲得的技能

Digital StrategyBusiness ModelBusiness ModelingValue Proposition

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為14 小時

建議:4 weeks of study, 2-3 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 3 小時

Introduction to Digital Business Models

The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era....
4 個視頻 (總計 20 分鐘), 2 個測驗
4 個視頻
Lesson 2: What is a business model?3分鐘
Lesson 3: Digital as a business model4分鐘
Lesson 4: Digital business models in practice – a toothbrush innovation4分鐘
1 個練習
Digital Business Models - Module 130分鐘
2
完成時間為 3 小時

How Internet companies use digital business models

The module builds on the concept of the Digital Business Models to analyze how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models....
4 個視頻 (總計 34 分鐘), 2 個測驗
4 個視頻
Lesson 2: How the business models of Facebook and Amazon work9分鐘
Lesson 3: How the business models of Xiaomi and WeChat work10分鐘
Lesson 4: Asymmetric business models – creating unfair advantage6分鐘
1 個練習
Digital Business Models - Module 230分鐘
3
完成時間為 3 小時

Developers as the new Decision Makers

In this module we‘ll discuss how and why developers are emerging as the new decision makers....
3 個視頻 (總計 23 分鐘), 2 個測驗
3 個視頻
Lesson 2: The developer platforms landscape7分鐘
Lesson 3: The motivations and business models of software developers8分鐘
1 個練習
Digital Business Models - Module 330分鐘
4
完成時間為 3 小時

Developers as the Engine of Digital Business Models

In this module we‘ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value....
3 個視頻 (總計 20 分鐘), 2 個測驗
3 個視頻
Lesson 2: Developers as product extenders5分鐘
Lesson 3: Developers as resellers and distributors5分鐘
1 個練習
Digital Business Models - Module 430分鐘
4.5
60 個審閱Chevron Right

50%

完成這些課程後已開始新的職業生涯

29%

通過此課程獲得實實在在的工作福利

熱門審閱

創建者 SDMay 19th 2019

Definitely changed my outlook.\n\nAssignments are very good to involve you even further and foster the knowledge. But they made me stuck and did not let me to move on for weeks together.

創建者 DLJan 24th 2019

In this course, I learnt about how traditional companies transform their business models to a digital one and I can able to relate & understand why my own company is doing so as well.

講師

Avatar

Andreas Constantinou

Adjunct Professor
Department of Informatics

關於 隆德大学

Lund University was founded in 1666 and has for a number of years been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. Lund University unites tradition with a modern, dynamic, and highly international profile. With eight different faculties and numerous research centres and specialized institutes, Lund is the strongest research university in Sweden and one of Scandinavia's largest institutions for education and research. The university annually attracts a large number of international students and offers a wide range of courses and programmes taught in English. ...

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