Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.
Digital Business Models
隆德大学課程信息
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學生職業成果
20%
完成這些課程後已開始新的職業生涯
20%
通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
可靈活調整截止日期
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初級
完成時間大約為11 小時
英語（English）
字幕：法語（French）, 巴西葡萄牙語, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
您將獲得的技能
Digital StrategyBusiness ModelBusiness ModelingValue Proposition
學生職業成果
20%
完成這些課程後已開始新的職業生涯
20%
通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
完成時間大約為11 小時
英語（English）
字幕：法語（French）, 巴西葡萄牙語, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
提供方
隆德大学
Lund University was founded in 1666 and has for a number of years been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. Lund University unites tradition with a modern, dynamic, and highly international profile. With eight different faculties and numerous research centres and specialized institutes, Lund is the strongest research university in Sweden and one of Scandinavia's largest institutions for education and research. The university annually attracts a large number of international students and offers a wide range of courses and programmes taught in English.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 2 小時
Introduction to Digital Business Models
The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era.
完成時間為 2 小時
3 個視頻 （總計 23 分鐘）
3 個視頻
Lesson 2: What is a business model?4分鐘
Lesson 3: Digital as a business model6分鐘
1 個練習
Digital Business Models - Module 130分鐘
完成時間為 2 小時
How Internet companies use digital business models
The module builds on the concept of the Digital Business Models to analyse how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.
完成時間為 2 小時
4 個視頻 （總計 38 分鐘）
4 個視頻
Lesson 2: How the business models of Facebook and Amazon work9分鐘
Lesson 3: How the business models of Xiaomi and WeChat work10分鐘
Lesson 4: Asymmetric business models – creating unfair advantage7分鐘
1 個練習
Digital Business Models - Module 230分鐘
完成時間為 2 小時
Developers as the new Decision Makers
In this module we will discuss how and why developers are emerging as the new decision makers. We now see that software is becoming a competitive advantage in industry after industry; today most businesses in media, games, finance, or transportation, advertising and sports are using software to improve operations, optimise their supply chain, and improve the customer experience. Developers are at the very centre of that change.
完成時間為 2 小時
3 個視頻 （總計 28 分鐘）
3 個視頻
Lesson 2: The developer platforms landscape7分鐘
Lesson 3: The languages and motivations of software developers9分鐘
1 個練習
Digital Business Models - Module 330分鐘
完成時間為 2 小時
Developers as the Engine of Digital Business Models
In this module we’ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.
完成時間為 2 小時
6 個視頻 （總計 44 分鐘）
6 個視頻
Lesson 2: Developers as product extenders5分鐘
Lesson 3: Developers as resellers and distributors3分鐘
Lesson 4: Case studies in the drones and travel industries7分鐘
Lesson 5: Case studies in the retail and agriculture industries7分鐘
Lesson 6: Case studies in enterprise sales and gaming industries8分鐘
1 個練習
Digital Business Models - Module 430分鐘
審閱
來自DIGITAL BUSINESS MODELS的熱門評論
由 SB 提供2020年8月8日
A good overview of how businesses can leverage on digital tools. Too bad I could not afford to purchase the certificate as of the moment so I have to settle with auditing this course for now.
由 SD 提供2019年5月18日
Definitely changed my outlook. Assignments are very good to involve you even further and foster the knowledge. But they made me stuck and did not let me to move on for weeks together.
由 DL 提供2019年1月23日
In this course, I learnt about how traditional companies transform their business models to a digital one and I can able to relate & understand why my own company is doing so as well.
由 VE 提供2019年8月6日
Great insights into the new age business models. Good case studies and a collaborative discussion forum. Looking forward to more courses around the business from Lund University.
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