課程信息
4.5
150 個評分
48 個審閱
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為14 小時

建議:4 weeks of study, 2-3 hours/week...
可選語言

英語(English)

字幕:英語(English)...

您將獲得的技能

Digital StrategyBusiness ModelBusiness ModelingValue Proposition
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為14 小時

建議:4 weeks of study, 2-3 hours/week...
可選語言

英語(English)

字幕:英語(English)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 3 小時

Introduction to Digital Business Models

The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era....
Reading
4 個視頻(共 20 分鐘), 2 個測驗
Video4 個視頻
Lesson 2: What is a business model?3分鐘
Lesson 3: Digital as a business model4分鐘
Lesson 4: Digital business models in practice – a toothbrush innovation4分鐘
Quiz1 個練習
Digital Business Models - Module 130分鐘
2
完成時間(小時)
完成時間為 3 小時

How Internet companies use digital business models

The module builds on the concept of the Digital Business Models to analyze how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models....
Reading
4 個視頻(共 34 分鐘), 2 個測驗
Video4 個視頻
Lesson 2: How the business models of Facebook and Amazon work9分鐘
Lesson 3: How the business models of Xiaomi and WeChat work10分鐘
Lesson 4: Asymmetric business models – creating unfair advantage6分鐘
Quiz1 個練習
Digital Business Models - Module 230分鐘
3
完成時間(小時)
完成時間為 3 小時

Developers as the new Decision Makers

In this module we‘ll discuss how and why developers are emerging as the new decision makers....
Reading
3 個視頻(共 23 分鐘), 2 個測驗
Video3 個視頻
Lesson 2: The developer platforms landscape7分鐘
Lesson 3: The motivations and business models of software developers8分鐘
Quiz1 個練習
Digital Business Models - Module 330分鐘
4
完成時間(小時)
完成時間為 3 小時

Developers as the Engine of Digital Business Models

In this module we‘ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value....
Reading
3 個視頻(共 20 分鐘), 2 個測驗
Video3 個視頻
Lesson 2: Developers as product extenders5分鐘
Lesson 3: Developers as resellers and distributors5分鐘
Quiz1 個練習
Digital Business Models - Module 430分鐘

講師

Avatar

Andreas Constantinou

Adjunct Professor
Department of Informatics

關於 Lund University

Lund University was founded in 1666 and has for a number of years been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. Lund University unites tradition with a modern, dynamic, and highly international profile. With eight different faculties and numerous research centres and specialized institutes, Lund is the strongest research university in Sweden and one of Scandinavia's largest institutions for education and research. The university annually attracts a large number of international students and offers a wide range of courses and programmes taught in English. ...

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