About this 專項課程
100% 在線課程

100% 在線課程

立即開始,按照自己的計劃學習。
靈活的計劃

靈活的計劃

設置並保持靈活的截止日期。
中級

中級

完成時間(小時)

完成時間大約為3 個月

建議 7 小時/週
可選語言

英語(English)

字幕:英語(English), 烏克蘭語, 中文(簡體), 阿拉伯語(Arabic), 巴西葡萄牙語, 西班牙語(Spanish)...

您將獲得的技能

Organization DesignStrategic ManagementGame TheoryStrategic Thinking
100% 在線課程

100% 在線課程

立即開始,按照自己的計劃學習。
靈活的計劃

靈活的計劃

設置並保持靈活的截止日期。
中級

中級

完成時間(小時)

完成時間大約為3 個月

建議 7 小時/週
可選語言

英語(English)

字幕:英語(English), 烏克蘭語, 中文(簡體), 阿拉伯語(Arabic), 巴西葡萄牙語, 西班牙語(Spanish)...

How the 專項課程 Works

加入課程

Coursera 專項課程是幫助您掌握一門技能的一系列課程。若要開始學習,請直接註冊專項課程,或預覽專項課程並選擇您要首先開始學習的課程。當您訂閱專項課程的部分課程時,您將自動訂閱整個專項課程。您可以只完成一門課程,您可以隨時暫停學習或結束訂閱。訪問您的學生面板,跟踪您的課程註冊情況和進度。

實踐項目

每個專項課程都包括實踐項目。您需要成功完成這個(些)項目才能完成專項課程並獲得證書。如果專項課程中包括單獨的實踐項目課程,則需要在開始之前完成其他所有課程。

獲得證書

在結束每門課程並完成實踐項目之後,您會獲得一個證書,您可以向您的潛在雇主展示該證書並在您的職業社交網絡中分享。

how it works

此專項課程包含 4 門課程

課程1

Competitive Strategy

4.7
1,688 個評分
369 個審閱
In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage. This course is also available in Chinese. Please go to our course catalog to access the Chinese version of Competitive Strategy....
課程2

Advanced Competitive Strategy

4.7
482 個評分
99 個審閱
Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy). In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies. We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets. We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically....
課程3

Strategic Organization Design

4.6
74 個評分
17 個審閱
Strategic Organization Design will introduce new topics and modules with even more real world examples and opportunities for student interaction than its predecessors Competitive Strategy (https://www.coursera.org/learn/competitive-strategy) and Advanced Competitive Strategy (https://www.coursera.org/learn/advanced-competitive-strategy). The final course in the Competitive Strategy and Organization Design specialization covers the internal workings of an organization and its interactions with the outside world. Where the first two courses mainly covered the way firms interact with the outside world, in particular competitors and complementors, the third course looks at the way a firm’s organization should be designed to compete effectively....
課程4

Competitive Strategy and Organization Design Project

4.5
4 個評分
1 個審閱
This industry project is designed to allow you to apply the knowledge you have gained throughout the specialization for advising a real company. Our partner company will approach you with two specific questions the company is currently facing and that relate to the content of the specialization. You are asked to choose one of these questions and conduct an in-depth research on the topic. You need to collect relevant information, analyze it and relate it to the content you have learned throughout the Specialization. Based on your findings you will write a final report summarizing your research and consult the company how to deal with the issues they are facing....

講師

Avatar

Tobias Kretschmer

Professor
Institute for Strategy, Technology and Organization

關於 Ludwig-Maximilians-Universität München (LMU)

As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences....

常見問題

  • 可以!点击您感兴趣的课程卡开始注册即可。注册并完成课程后,您可以获得可共享的证书,或者您也可以旁听该课程免费查看课程资料。如果您订阅的课程是某专项课程的一部分,系统会自动为您订阅完整的专项课程。访问您的学生面板,跟踪您的进度。

  • 此课程完全在线学习,无需到教室现场上课。您可以通过网络或移动设备随时随地访问课程视频、阅读材料和作业。

  • 此专项课程不提供大学学分,但部分大学可能会选择接受专项课程证书作为学分。查看您的合作院校了解详情。

  • Time to completion can vary based on your schedule, but most learners are able to complete the Specialization in about 5 to 6 months.

  • No background knowledge is required! Anyone interested in learning more about competitive strategies and the strategic design of organizations is welcome to join the Specialization.

  • We recommend to take the courses in the presented order, as they build on each other.

  • You will improve your ability to analyze and understand strategic decisions of organizations and be able to improve your own decision making. You will have applied your new knowledge to a specific practical case and have gained experience in how to apply theoretical insights in every-day management decision making.

還有其他問題嗎?請訪問 學生幫助中心