課程信息
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第 1 門課程(共 4 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為12 小時

建議:4 weeks of study, 2-4 hours/week...

英語(English)

字幕:英語(English), 越南語, 巴西葡萄牙語

您將獲得的技能

Strategic ManagementStrategic ThinkingStrategic PlanningBusiness Strategy

第 1 門課程(共 4 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為12 小時

建議:4 weeks of study, 2-4 hours/week...

英語(English)

字幕:英語(English), 越南語, 巴西葡萄牙語

學習Course的學生是

  • Risk Managers
  • Business Developers
  • Executive Assistants
  • Operations Analysts
  • Chief Financial Officers (CFOs)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 5 分鐘

A 21st Century Approach to Business Strategy

2 個視頻 (總計 5 分鐘)
2 個視頻
Introduction to the Course3分鐘
完成時間為 3 小時

What is strategy? And why do we care about it?

10 個視頻 (總計 39 分鐘), 9 個閱讀材料, 5 個測驗
10 個視頻
What Strategy Is...continued3分鐘
What Strategy Is...more examples1分鐘
What Strategy Is...Still More1分鐘
What Strategy Is...Conclusions46
What's a Strategic Situation (and what isn't)?9分鐘
Strategy's Most Famous Thought Leader: Michael Porter1分鐘
The Main Ideas in Porter's "What is Strategy?"3分鐘
Criticisms of Porter's Strategy as Position Approach5分鐘
The Alternative View: Strategy as Capability6分鐘
9 個閱讀材料
More on Embrace, Extend, and Extinguish10分鐘
Apple iPod + iTunes and Yael Naim10分鐘
Oldest McDonalds Video10分鐘
A Strategic Ploy?10分鐘
Summary of Mintzberg's Five Ps of Strategy10分鐘
Prisoner's Dilemma Matrices10分鐘
More on the Prisoner's Dilemma10分鐘
Michael Porter's "What is Strategy?"10分鐘
Mintzberg vs Porter10分鐘
5 個練習
The Meanings of "Strategy"8分鐘
Recognizing Strategic Situations4分鐘
What do YOU think?2分鐘
Which way do YOU lean?2分鐘
Strategy as Position vs Capability8分鐘
2
完成時間為 2 小時

The Evolution of Strategy...Past Progress, Past Mistakes

5 個視頻 (總計 42 分鐘), 5 個閱讀材料, 1 個測驗
5 個視頻
Strategy, Scripted and Programmed9分鐘
The BCG Matrix and Growth Curve11分鐘
Strategy as Multi-faceted Analysis7分鐘
What We Can Learn...4分鐘
5 個閱讀材料
The military antecedents of business strategy10分鐘
Critiques of Strategic Planning10分鐘
BCG's Big Ideas10分鐘
Post Mortems for Porter's Approach?10分鐘
Where the History of Business Strategy Leaves Us10分鐘
1 個練習
Learning from the History of Business Strategy16分鐘
3
完成時間為 2 小時

Changing World, Changing Strategies

5 個視頻 (總計 43 分鐘), 5 個閱讀材料, 1 個測驗
5 個視頻
How Products, Services, and Work Now Move Easily Around the Globe10分鐘
How the Competitive Game Shifts in a Globalized World6分鐘
The World's Most Sophisticated Differentiation Strategies?11分鐘
Aesthetics...the Last Frontier of Sustainable Advantage?7分鐘
5 個閱讀材料
Internet Growth, Shipping Traffic Growth10分鐘
The Realities of the Globalised World10分鐘
Examples of Shifts to Differentiation Strategies - Wal-Mart, McDonalds10分鐘
The Future of Competitive Strategy? The Example of Vipp10分鐘
Hyper Competition and Hyper Differentiation Described10分鐘
1 個練習
Strategic Implications of Changes in the World10分鐘
4
完成時間為 3 小時

Capstone Project Intro -- Strategy in a 21st Century Creative Company

5 個視頻 (總計 11 分鐘), 4 個閱讀材料, 1 個測驗
5 個視頻
e-Types execs explaining how they think about their business2分鐘
A Major Controversy - At Stake: The Future and Soul of the Company4分鐘
e-Types partners debating which design to present to TD1分鐘
Questions We Ask You To Consider...1分鐘
4 個閱讀材料
Some Samples of e-Types Work10分鐘
IMPORTANT Additional Details on Your Final Assignment10分鐘
References and Additional Resources10分鐘
One last thing...10分鐘
4.7
533 個審閱Chevron Right

39%

完成這些課程後已開始新的職業生涯

26%

通過此課程獲得實實在在的工作福利

來自战略管理的熱門評論

創建者 TVSep 21st 2016

I liked the course a lot, the references were great and gave me great insight about Strategic Management. The lecturer was really good, specially if you compare him to the one in Strategy Formulation.

創建者 SSFeb 23rd 2019

Awesome Course. Very well explanation of the concepts and the material content is fabulous. I will definitely recommend this course to my contacts who are interested in pursuing business strategy.

講師

Avatar

Robert Austin

Professor, Management of Creativity and Innovation
Department of Management, Politics, and Philosophy

關於 哥本哈根商学院

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs. ...

關於 战略管理与创新 專項課程

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt....
战略管理与创新

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