課程信息
4.7
2,061 個評分
480 個審閱
專項課程
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為12 小時

建議:4 weeks of study, 2-4 hours/week...
可選語言

英語(English)

字幕:英語(English), 越南語, 巴西葡萄牙語

您將獲得的技能

Strategic ManagementStrategic ThinkingStrategic PlanningBusiness Strategy
專項課程
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為12 小時

建議:4 weeks of study, 2-4 hours/week...
可選語言

英語(English)

字幕:英語(English), 越南語, 巴西葡萄牙語

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 5 分鐘

A 21st Century Approach to Business Strategy

A short intro to the Course....
Reading
2 個視頻 (總計 5 分鐘)
Video2 個視頻
Introduction to the Course3分鐘
完成時間(小時)
完成時間為 3 小時

What is strategy? And why do we care about it?

Strategy can mean a lot of things. In this module, you'll encounter examples of strategy in action that demonstrate what people mean when they talk about strategy. After completion of the module, you'll be able to: Describe examples of strategy in action; Recognize "strategic situations"; Explain the difference between strategy as "position" and strategy as "capability" (and why that matters)....
Reading
10 個視頻 (總計 39 分鐘), 9 個閱讀材料, 5 個測驗
Video10 個視頻
What Strategy Is...continued3分鐘
What Strategy Is...more examples1分鐘
What Strategy Is...Still More1分鐘
What Strategy Is...Conclusions46
What's a Strategic Situation (and what isn't)?9分鐘
Strategy's Most Famous Thought Leader: Michael Porter1分鐘
The Main Ideas in Porter's "What is Strategy?"3分鐘
Criticisms of Porter's Strategy as Position Approach5分鐘
The Alternative View: Strategy as Capability6分鐘
Reading9 個閱讀材料
More on Embrace, Extend, and Extinguish10分鐘
Apple iPod + iTunes and Yael Naim10分鐘
Oldest McDonalds Video10分鐘
A Strategic Ploy?10分鐘
Summary of Mintzberg's Five Ps of Strategy10分鐘
Prisoner's Dilemma Matrices10分鐘
More on the Prisoner's Dilemma10分鐘
Michael Porter's "What is Strategy?"10分鐘
Mintzberg vs Porter10分鐘
Quiz5 個練習
The Meanings of "Strategy"8分鐘
Recognizing Strategic Situations4分鐘
What do YOU think?2分鐘
Which way do YOU lean?2分鐘
Strategy as Position vs Capability8分鐘
2
完成時間(小時)
完成時間為 2 小時

The Evolution of Strategy...Past Progress, Past Mistakes

Historically, strategy consulting and strategic planning have been big business. Companies have spent a lot over the years on sophisticated, high-brow "strategic" consulting. For a long time, consultants were the strategy "high-priests" of business. Until it all fell apart. Many past approaches have now fallen into disfavor, having risen spectacularly and failed even more spectacularly. Indeed, the history of business strategy making could be called a "March of Folly" (historian Barbara Tuchman uses this expression to describe a tendency in human history to repeat the same mistakes, again and again). This module explores what the past can teach us, how we might avoid repeating past mistakes....
Reading
5 個視頻 (總計 42 分鐘), 5 個閱讀材料, 1 個測驗
Video5 個視頻
Strategy, Scripted and Programmed9分鐘
The BCG Matrix and Growth Curve11分鐘
Strategy as Multi-faceted Analysis7分鐘
What We Can Learn...4分鐘
Reading5 個閱讀材料
The military antecedents of business strategy10分鐘
Critiques of Strategic Planning10分鐘
BCG's Big Ideas10分鐘
Post Mortems for Porter's Approach?10分鐘
Where the History of Business Strategy Leaves Us10分鐘
Quiz1 個練習
Learning from the History of Business Strategy16分鐘
3
完成時間(小時)
完成時間為 2 小時

Changing World, Changing Strategies

In the past several decades, a lot has changed in the world. Many more people and nations (China, India, Russia, etc) have joined the global market economy. The number of Internet users has skyrocketed and continues dramatically upward. Shipping traffic between countries has multiplied and also continues to grow. All this world change has changed the strategy situation of most companies in a big way. It means, for example, that companies in advanced economies have to compete against rivals that have structural cost advantages, because they operate in lower cost parts of the world. This module describes the shifted and shifting strategy landscape, due to the advance of technology and the relentless march of globalization. ...
Reading
5 個視頻 (總計 43 分鐘), 5 個閱讀材料, 1 個測驗
Video5 個視頻
How Products, Services, and Work Now Move Easily Around the Globe10分鐘
How the Competitive Game Shifts in a Globalized World6分鐘
The World's Most Sophisticated Differentiation Strategies?11分鐘
Aesthetics...the Last Frontier of Sustainable Advantage?7分鐘
Reading5 個閱讀材料
Internet Growth, Shipping Traffic Growth10分鐘
The Realities of the Globalised World10分鐘
Examples of Shifts to Differentiation Strategies - Wal-Mart, McDonalds10分鐘
The Future of Competitive Strategy? The Example of Vipp10分鐘
Hyper Competition and Hyper Differentiation Described10分鐘
Quiz1 個練習
Strategic Implications of Changes in the World10分鐘
4
完成時間(小時)
完成時間為 3 小時

Capstone Project Intro -- Strategy in a 21st Century Creative Company

An up-and-coming (and very ambitious) design firm is unexpectedly invited to bid for a work against more prominent competitors. The job: Design the logo and other elements of the public identity of the national sports team. Winning will vault e-Types to much greater prominence. Their work will be displayed on TV and on t-shirts. And they believe they have what it takes to win. But there's a problem. The e-Types designers, who have always thought of themselves as design revolutionaries, don't like the guidance they're receiving from this somewhat conservative client. In short, the designers think what the client is asking for is BORING. It's not the kind of work they want to do or be known for...now or ever! Meanwhile, more business oriented e-Types managers and staff can hardly believe what they're hearing from the designers -- don't they see the opportunity? This is business and there's money to be made. The designers should GET OVER THEMSELVES and satisfy the customer. Right? Controversy grips e-Types. At stake: what kind of company will they be going forward? Can they continue to be revolutionary and still satisfy their growth ambitions? Or is it time for them to "grow up" in order to appeal to a wider range of customers. The battle is on for the soul of this company -- what will YOU recommend?...
Reading
5 個視頻 (總計 11 分鐘), 4 個閱讀材料, 1 個測驗
Video5 個視頻
e-Types execs explaining how they think about their business2分鐘
A Major Controversy - At Stake: The Future and Soul of the Company4分鐘
e-Types partners debating which design to present to TD1分鐘
Questions We Ask You To Consider...1分鐘
Reading4 個閱讀材料
Some Samples of e-Types Work10分鐘
IMPORTANT Additional Details on Your Final Assignment10分鐘
References and Additional Resources10分鐘
One last thing...10分鐘
4.7
480 個審閱Chevron Right
職業方向

29%

完成這些課程後已開始新的職業生涯
工作福利

26%

通過此課程獲得實實在在的工作福利

熱門審閱

創建者 TVSep 21st 2016

I liked the course a lot, the references were great and gave me great insight about Strategic Management. The lecturer was really good, specially if you compare him to the one in Strategy Formulation.

創建者 SMay 13th 2017

Awesome Course. Very well explanation of the concepts and the material content is fabulous. I will definitely recommend this course to my contacts who are interested in pursuing business strategy.

講師

Avatar

Robert Austin

Professor, Management of Creativity and Innovation
Department of Management, Politics, and Philosophy

關於 Copenhagen Business School

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs. ...

關於 Strategic Management and Innovation 專項課程

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt....
Strategic Management and Innovation

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