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This specialization will provide learners with the fundamentals of using Big Data, Artificial Intelligence, and Machine Learning and the various areas in which you can deploy them to support your business. You'll cover ethics and risks of AI, designing governance frameworks to fairly apply AI, and also cover people management in the fair design of HR functions within Machine Learning. You'll also learn effective marketing strategies using data analytics, and how personalization can enhance and prolong the customer journey and lifecycle. Finally, you will hear from industry leaders who will provide you with insights into how AI and Big Data are revolutionizing the way we do business. By the end of this specialization, you will be able to implement ethical AI strategies for people management and have a better understanding of the relationship between data analytics, artificial intelligence, and machine learning. You will leave this specialization with insight into how these tools can shape and influence how you manage your business. For additional reading, Professor Hosanagar's book "A Human’s Guide to Machine Intelligence" can be used as an additional resource,". You can find Professor Hosangar's book on his personal website or at Penguin Randomhouse.
可分享的證書
完成後獲得證書
100% 在線課程
立即開始,按照自己的計劃學習。
靈活的計劃
設置並保持靈活的截止日期。
初級
完成課程大約需要 4 個月
建議進度:2 小時/週
英語(English)
可分享的證書
完成後獲得證書
100% 在線課程
立即開始,按照自己的計劃學習。
靈活的計劃
設置並保持靈活的截止日期。
初級
完成課程大約需要 4 個月
建議進度:2 小時/週
英語(English)

專項課程的運作方式

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此專項課程包含 4 門課程

課程1

課程 1

AI Fundamentals for Non-Data Scientists

課程2

課程 2

AI Applications in Marketing and Finance

課程3

課程 3

AI Applications in People Management

課程4

課程 4

AI Strategy and Governance

提供方

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宾夕法尼亚大学

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