課程信息
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第 1 門課程(共 5 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為13 小時

建議:4 weeks of study, 8-10 hours/week...

英語(English)

字幕:英語(English)

您將獲得的技能

AnalyticsDigital MarketingMarketing AnalyticsMarketing Performance Measurement And Management

第 1 門課程(共 5 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為13 小時

建議:4 weeks of study, 8-10 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 4 小時

Course Overview and Digital Influence on Marketing

In this module, you will become familiar with the course, your instructor, your classmates, and the learning environment. The orientation also helps you obtain the technical skills required for the course. Then you will learn the short history of digital technology developments in four epochs and the three-step marketing model.

...
4 個視頻 (總計 28 分鐘), 8 個閱讀材料, 4 個測驗
4 個視頻
About Prof Kevin Hartman3分鐘
Lesson 1: The Day The Geeks Took Over, Part 16分鐘
Lesson 1: The Day The Geeks Took Over, Part 210分鐘
8 個閱讀材料
Syllabus10分鐘
About the Discussion Forums10分鐘
About the Rubric for Peer Assessment10分鐘
Glossary10分鐘
Brand Descriptions10分鐘
Getting to Know Your Classmates10分鐘
Module 1 Overview10分鐘
Module 1 Readings10分鐘
3 個練習
Orientation Quiz10分鐘
Lesson 1 Practice Quiz4分鐘
Module 1 Quiz20分鐘
2
完成時間為 3 小時

Basics of Web Analytics

In this module, you will learn the basic concepts of marketing analytics which includes variety of marketing analytics tools and numerous types of brand problems.

...
4 個視頻 (總計 33 分鐘), 2 個閱讀材料, 4 個測驗
4 個視頻
Lesson 2: The Basics Of Web Analytics, Part 212分鐘
Lesson 3: An Introduction To Web Analytics Tools, Part 16分鐘
Lesson 3: An Introduction To Web Analytics Tools, Part 27分鐘
2 個閱讀材料
Module 2 Overview10分鐘
Module 2 Readings10分鐘
3 個練習
Lesson 2 Practice Quiz4分鐘
Lesson 3 Practice Quiz4分鐘
Module 2 Quiz20分鐘
3
完成時間為 3 小時

Basic Analytics Techniques and the Data

In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions.

...
4 個視頻 (總計 36 分鐘), 2 個閱讀材料, 4 個測驗
4 個視頻
Lesson 4: Where It All Begins, Part 29分鐘
Lesson 5: The Consumer–Brand Relationship, Part 17分鐘
Lesson 5: The Consumer–Brand Relationship, Part 213分鐘
2 個閱讀材料
Module 3 Overview10分鐘
Module 3 Readings10分鐘
3 個練習
Lesson 4 Practice Quiz4分鐘
Lesson 5 Practice Quiz4分鐘
Module 3 Quiz20分鐘
4
完成時間為 3 小時

Promise and Pitfalls of Digital Data

In this module, you will develop an in depth understanding of New Media data and become equipped to describe the overall marketing analytics process and challenges.

...
4 個視頻 (總計 30 分鐘), 2 個閱讀材料, 4 個測驗
4 個視頻
Lesson 6: Data, Data, Everywhere, Part 27分鐘
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 15分鐘
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 29分鐘
2 個閱讀材料
Module 4 Overview10分鐘
Module 4 Readings10分鐘
3 個練習
Lesson 6 Practice Quiz4分鐘
Lesson 7 Practice Quiz4分鐘
Module 4 Quiz20分鐘
4.5
557 個審閱Chevron Right

41%

完成這些課程後已開始新的職業生涯

39%

通過此課程獲得實實在在的工作福利

來自市场营销专业人士所需的数字分析:理论市场分析的熱門評論

創建者 VBApr 17th 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

創建者 OAMar 1st 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

講師

Avatar

Kevin Hartman

Visiting Professor & Head of Analytics at Google
College of Business

立即開始攻讀碩士學位

此 課程 隸屬於 伊利诺伊大学香槟分校 提供的 100% 在線 Master of Business Administration (iMBA)。如果您被錄取參加全部課程,您的課程將計入您的學位學習進程。

關於 伊利诺伊大学香槟分校

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

關於 数字化营销 專項課程

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
数字化营销

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