課程信息

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學生職業成果

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完成這些課程後已開始新的職業生涯

31%

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初級
完成時間大約為12 小時
英語(English)

您將獲得的技能

FundraisingManagementMarketingPlanning

學生職業成果

45%

完成這些課程後已開始新的職業生涯

31%

通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
完成時間大約為12 小時
英語(English)

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马里兰大学帕克分校

教學大綱 - 您將從這門課程中學到什麼

內容評分Thumbs Up98%(3,479 個評分)Info
1

1

完成時間為 3 小時

Introduction to the Cycle

完成時間為 3 小時
14 個視頻 (總計 75 分鐘), 7 個閱讀材料, 1 個測驗
14 個視頻
Watch: Introduction to the Cycle Part 1 - Two Challenges Facing the Arts4分鐘
Watch: Introduction to the Cycle Part 2 - What makes a healthy organization?4分鐘
Watch: Introduction to the Cycle Part 3 - Example from the Alvin Ailey American Dance Theater12分鐘
Watch: Introduction to the Cycle Part 4 - Family and Conclusion4分鐘
Watch: Frequently Asked Questions: The Cycle6分鐘
Watch: Case Study: Introduction to the Cycle with Dance Place (Washington, DC)3分鐘
Watch: Case Study: Introduction to the Cycle: MACLA/Movimiento de Arte y Cultura Latino Americana (San Jose, California)5分鐘
Watch: Case Study: Introduction to the Cycle at Pregones (New York, New York)10分鐘
Watch: Case Study: Introduction to the Cycle with Mexican Center for Music and Sonic Arts (Morelia, Mexico)2分鐘
Watch: Case Study: Introduction to the Cycle with Anna Lindh Foundation (Alexandria, Egypt)7分鐘
Watch: Case Study: Introduction to the Cycle with the Estonian Philharmonic Chamber Choir (Tallinn, Estonia)2分鐘
Watch: Case Study: Introduction to the Cycle with AS220 (Providence, Rhode Island)4分鐘
Watch: Review of The Cycle and Preparing for Next Week2分鐘
7 個閱讀材料
Meet Your Instructors5分鐘
Activity: Introductory Questionnaire5分鐘
Recommended Reading: The Cycle: Introduction (Pages 1-5)5分鐘
Review: The Cycle and Annotated Cycle2分鐘
Optional Activity for Students or Learners Not Affiliated with an Organization30分鐘
Read: The Cycle: Executive Summary30分鐘
Read: Selected Blog Posts: Introduction to the Cycle10分鐘
1 個練習
Introduction to the Cycle4分鐘
2

2

完成時間為 2 小時

Long-Term Artistic Planning

完成時間為 2 小時
10 個視頻 (總計 79 分鐘), 5 個閱讀材料, 1 個測驗
10 個視頻
Watch: Benefits of Long-Term Artistic Planning12分鐘
Watch: Implementing Long-Term Artistic Planning11分鐘
Watch: Frequently Asked Questions: Long-Term Artistic Planning13分鐘
Watch: Case Study: Long-Term Artistic Planning at Dance Place (Washington, DC)2分鐘
Watch: Case Study: Long-Term Artistic Planning at Penumbra Theatre (Saint Paul, Minnesota, USA)12分鐘
Watch: Case Study: Long-Term Artistic Planning at Cornerstone Theater Company (Los Angeles, California)6分鐘
Watch: Case Study: Long-Term Artistic Planning at Is Sanat Concert Hall (Istanbul, Turkey)5分鐘
Watch: Case Study: Long-Term Artistic Planning at Lush Productions (Karachi, Pakistan)3分鐘
Watch: Review of Long-Term Artistic Planning and Preparing for Next Week2分鐘
5 個閱讀材料
Recommended Reading: The Cycle: Chapter One (Pages 6-23)18分鐘
Review: Example 5-Year Program Plan2分鐘
Read: 10 Truths about Artistic Planning2分鐘
Read: Selected Blog Posts: Long-Term Artistic Planning5分鐘
Activity: 5-Year Program Plan10分鐘
1 個練習
Long-Term Artistic Planning4分鐘
3

3

完成時間為 2 小時

Institutional Marketing

完成時間為 2 小時
8 個視頻 (總計 34 分鐘), 5 個閱讀材料, 1 個測驗
8 個視頻
Watch: Introduction to Institutional Marketing Part 26分鐘
Watch: Introduction to Institutional Marketing Part 33分鐘
Watch: Introduction to Institutional Marketing Part 41分鐘
Watch: Frequently Asked Questions: Institutional Marketing8分鐘
Watch: Case Study: Institutional Marketing at Dance Place (Washington, DC)2分鐘
Watch: Case Study: Institutional Marketing at Nickelodeon (Columbia, South Carolina, United States)6分鐘
Watch: Review of Institutional Marketing and Preparing for Next Week1分鐘
5 個閱讀材料
Review: Example Institutional Marketing Calendar1分鐘
Recommended Reading: The Cycle: Chapter Three (pages 47-78)32分鐘
Read: 10 Truths About Institutional Marketing2分鐘
Read: Selected Blog Posts: Institutional Marketing10分鐘
Activity: 1-Year Institutional Marketing Calendar10分鐘
1 個練習
Institutional Marketing4分鐘
4

4

完成時間為 2 小時

Programmatic Marketing

完成時間為 2 小時
9 個視頻 (總計 34 分鐘), 4 個閱讀材料, 1 個測驗
9 個視頻
Watch: Programmatic Marketing Part 2: How Are We Selling It?4分鐘
Watch: Programmatic Marketing Part 3: To Whom Are We Selling?5分鐘
Watch: Programmatic Marketing Part 4: At What Price?3分鐘
Watch: Programmatic Marketing Part 5: With Which Media?4分鐘
Watch: Frequently Asked Questions: Programmatic Marketing5分鐘
Watch: Case Study: Programmatic Marketing at Suzanne Dellal Center (Tel Aviv, Israel)3分鐘
Watch: Case Study: Programmatic Marketing at Ciudad Cultural Konex (Buenos Aires, Argentina)2分鐘
Watch: Review of Programmatic Marketing and Preparing for Next Week1分鐘
4 個閱讀材料
Recommended Reading: The Cycle: Chapter Two (Pages 24-46)23分鐘
Read: 10 Truths for Programmatic Marketing2分鐘
Read: Selected Blog Posts: Programmatic Marketing10分鐘
Activity: Marketing Summary for One Program or Event20分鐘
1 個練習
Programmatic Marketing4分鐘

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