About this 專項課程
100% 在線課程

100% 在線課程

立即開始,按照自己的計劃學習。
靈活的計劃

靈活的計劃

設置並保持靈活的截止日期。
初級

初級

Some familiarity with business is helpful, but not required.

完成時間(小時)

完成時間大約為7 個月

建議 3 小時/週
可選語言

英語(English)

字幕:英語(English), 越南語, 巴西葡萄牙語, 西班牙語(Spanish), 中文(簡體), 韓語, 阿拉伯語(Arabic)...

您將學到的內容有

  • Check

    How to evaluate industry evolution

  • Check

    How to build and sustain competitive advantage

  • Check

    How to formulate and assess business strategies

  • Check

    How to align efforts to organizational strategy

您將獲得的技能

Strategic AnalysisStrategic ManagementStrategic ThinkingBusiness Strategy
100% 在線課程

100% 在線課程

立即開始,按照自己的計劃學習。
靈活的計劃

靈活的計劃

設置並保持靈活的截止日期。
初級

初級

Some familiarity with business is helpful, but not required.

完成時間(小時)

完成時間大約為7 個月

建議 3 小時/週
可選語言

英語(English)

字幕:英語(English), 越南語, 巴西葡萄牙語, 西班牙語(Spanish), 中文(簡體), 韓語, 阿拉伯語(Arabic)...

How the 專項課程 Works

加入課程

Coursera 專項課程是幫助您掌握一門技能的一系列課程。若要開始學習,請直接註冊專項課程,或預覽專項課程並選擇您要首先開始學習的課程。當您訂閱專項課程的部分課程時,您將自動訂閱整個專項課程。您可以只完成一門課程,您可以隨時暫停學習或結束訂閱。訪問您的學生面板,跟踪您的課程註冊情況和進度。

實踐項目

每個專項課程都包括實踐項目。您需要成功完成這個(些)項目才能完成專項課程並獲得證書。如果專項課程中包括單獨的實踐項目課程,則需要在開始之前完成其他所有課程。

獲得證書

在結束每門課程並完成實踐項目之後,您會獲得一個證書,您可以向您的潛在雇主展示該證書並在您的職業社交網絡中分享。

how it works

此專項課程包含 6 門課程

課程1

Foundations of Business Strategy

4.8
1,025 個評分
213 個審閱
Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple....
課程2

Foundations of Business Strategy

36 個審閱
This version of the course is no longer accepting new enrollments. To view and enroll in the updated version of this course, please visit this page: https://www.coursera.org/learn/foundations-business-strategy In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy. We will develop your ability to think strategically by providing you the tools for conducting a strategic analysis. Strategic analysis is critical for analyzing the competitive context in which an organization operates and for making reasoned and reasonable recommendations for how that organization should position itself and what actions it should take to maximize value creation. Aspiring managers, entrepreneurs, social entrepreneurs, analysts, and consultants all may find value in mastering these fundamentals....
課程3

Advanced Business Strategy

4.8
489 個評分
80 個審閱
Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and institutions (non-market strategy). We'll introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices. We'll apply these tools in case studies of industry leaders Disney, Orascom Telecom Holding, Sony, and GE Healthcare India....
課程4

Business Growth Strategy

4.7
315 個評分
47 個審閱
Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. Learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions. Apply these concepts in case studies of industry leaders JetBlue, Starbucks, Intel Corporate Venturing and Tata Motors....

講師

Avatar

Michael Lenox

Senior Associate Dean and Chief Strategy Officer
Darden School of Business
Avatar

Jared Harris

Samuel L. Slover Research Chair in Business Administration
Darden School of Business
Avatar

Scott Snell

E. Thayer Bigelow Research Professor in Business Administration
Darden School of Business

關於 University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

常見問題

  • 可以!点击您感兴趣的课程卡开始注册即可。注册并完成课程后,您可以获得可共享的证书,或者您也可以旁听该课程免费查看课程资料。如果您订阅的课程是某专项课程的一部分,系统会自动为您订阅完整的专项课程。访问您的学生面板,跟踪您的进度。

  • 此课程完全在线学习,无需到教室现场上课。您可以通过网络或移动设备随时随地访问课程视频、阅读材料和作业。

  • 此专项课程不提供大学学分,但部分大学可能会选择接受专项课程证书作为学分。查看您的合作院校了解详情。

  • Time to completion can vary based on your schedule, but most learners are able to complete the Specialization in about 6 months.

  • Each course in the Specialization is offered on demand, with cohorts opening each month. If you don't complete a course on the first try, you can easily transfer to the next session, and your completed work and grades will carry over. The Capstone is offered a few times per year.

  • No background knowledge is required. This Specialization is designed for all professionals interested in enhancing their business strategy skills, including executives, entrepreneurs, management consultants, financial analysts, and nonprofit sector leaders and employees.

  • We suggest you take the courses in the order presented to get maximum benefit from the materials.

  • You will be able to conduct a strategic analysis, make recommendations for firm positioning and value creation, analyze a firm’s market position and capabilities alongside industry dynamics, and execute a strategic analysis.

  • Admission to Darden is highly competitive and based on a number of requirements, including undergraduate record and degree, GMAT scores, and work experience. Successful completion of the Specialization is in no way a guarantee of admission.

  • Our video lectures are designed to be self-contained; therefore, we suggest but do not require readings. The suggested readings have been selected to enhance the course experience; however, not all of the intellectual property owners of these materials make them freely available on the internet. While we strive to find sources of additional materials which are freely available, sometimes the best additional materials we would like to alert students to (books, magazine articles, journal articles or newspaper articles) are only available from their respective copyright owners for compensation. Rather than not alert the students to these materials, we have decided to list them and let students make their own decision on whether they would like to invest the money to view these materials.

  • All course materials are for your personal use while participating in this course. You are not allowed to share or distribute them in any form; however, they are available for licensing. If you’re interested, please contact DardenOnline@darden.virginia.edu.

還有其他問題嗎?請訪問 學生幫助中心