課程信息
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100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

Some familiarity with software development and product management is helpful, but not required.

完成時間大約為19 小時

建議:4 weeks of study, 3-4 hours/week...

英語(English)

字幕:英語(English), 中文(繁體)

您將學到的內容有

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    How to create the actionable focus to successfully manage your product

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    How to focus your work using modern product management methods

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    How to manage new products and explore new product ideas

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    How to manage and amplify existing products

您將獲得的技能

Product/Market FitProduct ManagementDesign ThinkingInnovation PipelineLean Startup

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

Some familiarity with software development and product management is helpful, but not required.

完成時間大約為19 小時

建議:4 weeks of study, 3-4 hours/week...

英語(English)

字幕:英語(English), 中文(繁體)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 3 小時

Achieving Focus and #Winning

19 個視頻 (總計 95 分鐘), 1 個閱讀材料, 3 個測驗
19 個視頻
You, the Product Manager5分鐘
Why Is a Product Never a Product?6分鐘
You and Your Customer4分鐘
You and Your Design Team4分鐘
You and Your Development Team4分鐘
Product Manager vs. Product Owner8分鐘
Greg Cohen on PM vs. PO?8分鐘
What Is Data Science?3分鐘
You and Your Data Science Team6分鐘
Meet Enable Quiz, Our Startup Company Example3分鐘
You and Your Consulting and/or Support Team5分鐘
Focal Tool: The Customer Journey4分鐘
Nastia Root on Creating a Strong Interface with Support4分鐘
You and Your Sales and Marketing Team7分鐘
You and Your Finance/Accounting and Legal Teams4分鐘
You and Your Project Manager3分鐘
You and Your Management Team4分鐘
Week 1 Takeaways1分鐘
1 個閱讀材料
Course Overview & Requirements10分鐘
3 個練習
Practice Quiz on the #Winning PM9分鐘
Practice Quiz on Many Areas, One Focus21分鐘
Week 1 Final Quiz30分鐘
2
完成時間為 3 小時

Using Today's Product Management Methods

20 個視頻 (總計 113 分鐘), 4 個測驗
20 個視頻
What Kind of PM Are You?3分鐘
Methods and PMs8分鐘
Agile and Product Management7分鐘
Design Thinking and the Product Manager6分鐘
Lean Startup and the Product Manager9分鐘
Managing Habits: Trigger and Action5分鐘
Managing Habits: Variable Reward and Investment5分鐘
Nir Eyal on Managing Habits6分鐘
User Story Mapping for Product Managers7分鐘
Prototyping for Product Managers5分鐘
Usability Testing for Product Managers4分鐘
Collaborating with Enterprise Customers--Tips 1-48分鐘
Collaborating with Enterprise Customers--Tips 5-93分鐘
David Bland on Avoiding the Product Death Cycle2分鐘
Shaping Your Funnel Part 14分鐘
Shaping Your Funnel Part 26分鐘
Managing a Product with Hardware5分鐘
Making Time to Do Things Right3分鐘
Week 2 Takeaways4分鐘
4 個練習
Practice Quiz on Solving the Right Problem12分鐘
Practice Quiz on Creating the Right Solution6分鐘
Practice Quiz on Applications in Product Management12分鐘
Week 2 Final Quiz20分鐘
3
完成時間為 2 小時

Exploring a New Product Idea

13 個視頻 (總計 73 分鐘), 4 個測驗
13 個視頻
Learning vs. Scaling7分鐘
The Importance of Good Enough: "Cooped Up" MVPs8分鐘
The Importance of Good Enough: "Greener Air" MVPs7分鐘
Non-Titular Product Managers53
David Chait on Non-Titular PMs5分鐘
Horizons of Growth5分鐘
Corporate Innovation Pipeline5分鐘
Creating a Healthy Innovation Pipeline6分鐘
David Bland on New Ventures Inside the Corporation8分鐘
Business Model Design I: Proposition Design5分鐘
Business Model Design II: Customer Journeys6分鐘
Week 3 Takeaways2分鐘
4 個練習
Practice Quiz on Learning vs. Scaling18分鐘
Practice Quiz on Innovating in the Corporation6分鐘
Practice Quiz: From Proposition to Business Model6分鐘
Week 3 Final Quiz: Exploring a New Product Idea30分鐘
4
完成時間為 3 小時

Amplifying an Existing Product

19 個視頻 (總計 105 分鐘), 3 個測驗
19 個視頻
Identifying Business Model Types5分鐘
Business Model Design III: Delivery and Execution6分鐘
Tamara Carleton on Strategic Foresight6分鐘
The Trouble with New Features3分鐘
The Importance of Good Enough: Seedling Features5分鐘
Actionable Analytics5分鐘
Eric Qi Dong on Disciplined Analytics for the Product Manager7分鐘
Kiran Kadambi on Structuring Problems in Product Management13分鐘
Applying Data Science5分鐘
Andrew Kritzer on Data Science for the MBA6分鐘
Jim Rose on Continuous Integration and Delivery7分鐘
Jim Rose on Monolithic Architectures and Microservices4分鐘
Managing a Channel or Modality1分鐘
Nastia Root on Being a Growth PM5分鐘
It's Not a Meeting l5分鐘
It's Not a Meeting II7分鐘
Roadmap?6分鐘
Course and week close: Let's Not Make This Good-Bye34
3 個練習
Practice Quiz: Focused Tuning and Testing15分鐘
Practice Quiz: Driving Growth through Focus15分鐘
Week 4 Final Quiz30分鐘
4.7
298 個審閱Chevron Right

31%

完成這些課程後已開始新的職業生涯

31%

通過此課程獲得實實在在的工作福利

來自Digital Product Management: Modern Fundamentals的熱門評論

創建者 LKJun 25th 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

創建者 JHJun 26th 2019

Great overview of product management in a digital world. It was very accessible to a beginner like myself. There are a ton of great tools and process that are easily transferable to the real world.

講師

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Alex Cowan

Faculty & Batten Fellow
Darden School of Business

關於 弗吉尼亚大学

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

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