課程信息
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424 個評分
114 個審閱
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根據您的日程表重置截止日期。
初級

初級

Some familiarity with software development and product management is helpful, but not required.

完成時間(小時)

完成時間大約為18 小時

建議:4 weeks of study, 3-4 hours/week...
可選語言

英語(English)

字幕:英語(English)...

您將學到的內容有

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    How to create the actionable focus to successfully manage your product

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    How to focus your work using modern product management methods

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    How to manage new products and explore new product ideas

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    How to manage and amplify existing products

您將獲得的技能

Product/Market FitProduct ManagementDesign ThinkingInnovation PipelineLean Startup
100% online

100% online

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

Some familiarity with software development and product management is helpful, but not required.

完成時間(小時)

完成時間大約為18 小時

建議:4 weeks of study, 3-4 hours/week...
可選語言

英語(English)

字幕:英語(English)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 3 小時

Achieving Focus and #Winning

As a product manager, you and your team will always have more ideas and more requests than you can possibly manage. Making matters still more complicated, part of your job is to develop and then ‘sell’ a particular view of what should happen with your product to diverse stakeholders (engineering, marketing, etc.). How do you do it? Success requires an actionable, testable focus. The successful product manager identifies vivid, testable customer outcomes and creates focus around them. This week we’ll show you how to interface effectively with all your stakeholders to create that actionable focus....
Reading
19 個視頻(共 95 分鐘), 1 個閱讀材料, 3 個測驗
Video19 個視頻
You, the Product Manager5分鐘
Why Is a Product Never a Product?6分鐘
You and Your Customer4分鐘
You and Your Design Team4分鐘
You and Your Development Team4分鐘
Product Manager vs. Product Owner8分鐘
Greg Cohen on PM vs. PO?8分鐘
What Is Data Science?3分鐘
You and Your Data Science Team6分鐘
Meet Enable Quiz, Our Startup Company Example3分鐘
You and Your Consulting and/or Support Team5分鐘
Focal Tool: The Customer Journey4分鐘
Nastia Root on Creating a Strong Interface with Support4分鐘
You and Your Sales and Marketing Team7分鐘
You and Your Finance/Accounting and Legal Teams4分鐘
You and Your Project Manager3分鐘
You and Your Management Team4分鐘
Week 1 Takeaways1分鐘
Reading1 個閱讀材料
Course Overview & Requirements10分鐘
Quiz3 個練習
Practice Quiz on the #Winning PM9分鐘
Practice Quiz on Many Areas, One Focus21分鐘
Week 1 Final Quiz30分鐘
2
完成時間(小時)
完成時間為 3 小時

Using Today's Product Management Methods

You’ve probably heard that the days of ‘build it and they will come’ are over. But what exactly should you be doing instead? There’s no shortage of material out there on how to be innovative--but you only have so much time. This week we’ll step through the method’s today’s most successful product managers are using and give you tips to “sell” those methods to your stakeholders. We’ll also show you how to analyze growth, engagement and monetization using qualitative and quantitative methods. You’ll finish the week with an understanding of which methods to apply when and hear from practitioners who are using these methods to make breakthrough products. ...
Reading
20 個視頻(共 113 分鐘), 4 個測驗
Video20 個視頻
What Kind of PM Are You?3分鐘
Methods and PMs8分鐘
Agile and Product Management7分鐘
Design Thinking and the Product Manager6分鐘
Lean Startup and the Product Manager9分鐘
Managing Habits: Trigger and Action5分鐘
Managing Habits: Variable Reward and Investment5分鐘
Nir Eyal on Managing Habits6分鐘
User Story Mapping for Product Managers7分鐘
Prototyping for Product Managers5分鐘
Usability Testing for Product Managers4分鐘
Collaborating with Enterprise Customers--Tips 1-48分鐘
Collaborating with Enterprise Customers--Tips 5-93分鐘
David Bland on Avoiding the Product Death Cycle2分鐘
Shaping Your Funnel Part 14分鐘
Shaping Your Funnel Part 26分鐘
Managing a Product with Hardware5分鐘
Making Time to Do Things Right3分鐘
Week 2 Takeaways4分鐘
Quiz4 個練習
Practice Quiz on Solving the Right Problem12分鐘
Practice Quiz on Creating the Right Solution6分鐘
Practice Quiz on Applications in Product Management12分鐘
Week 2 Final Quiz20分鐘
3
完成時間(小時)
完成時間為 2 小時

Exploring a New Product Idea

Something on the order of 9 out of 10 new products fail. Those sound like daunting odds, but through disciplined exploration an effective PM knows how to make even the improbable probable. This week we’ll show you how to apply your understanding of modern PM methods to exploring new product ideas. We’ll step through customer discovery, idea testing/validation, early development, and business model design. By the end you’ll have a durable process you can both execute and communicate to your team. ...
Reading
13 個視頻(共 73 分鐘), 4 個測驗
Video13 個視頻
Learning vs. Scaling7分鐘
The Importance of Good Enough: "Cooped Up" MVPs8分鐘
The Importance of Good Enough: "Greener Air" MVPs7分鐘
Non-Titular Product Managers分鐘
David Chait on Non-Titular PMs5分鐘
Horizons of Growth5分鐘
Corporate Innovation Pipeline5分鐘
Creating a Healthy Innovation Pipeline6分鐘
David Bland on New Ventures Inside the Corporation8分鐘
Business Model Design I: Proposition Design5分鐘
Business Model Design II: Customer Journeys6分鐘
Week 3 Takeaways2分鐘
Quiz4 個練習
Practice Quiz on Learning vs. Scaling18分鐘
Practice Quiz on Innovating in the Corporation6分鐘
Practice Quiz: From Proposition to Business Model6分鐘
Week 3 Final Quiz: Exploring a New Product Idea30分鐘
4
完成時間(小時)
完成時間為 3 小時

Amplifying an Existing Product

If you want a product that does more than make a big splash, you’ll need to apply what you’ve learned here every week, every sprint to keep that product fresh and relevant. It’s not hard to let a great product get sidetracked and become irrelevant to its users--this happens all the time. Some figures show the portion of features on successful products that are regularly used to be well under 50%. Yikes! In this week, we’ll look at how successful product managers keep their products fresh and focused on valuable outcomes for their users. You’ll learn how to put a focused, sustainable, program in place to keep your product competitive. ...
Reading
19 個視頻(共 105 分鐘), 3 個測驗
Video19 個視頻
Identifying Business Model Types5分鐘
Business Model Design III: Delivery and Execution6分鐘
Tamara Carleton on Strategic Foresight6分鐘
The Trouble with New Features3分鐘
The Importance of Good Enough: Seedling Features5分鐘
Actionable Analytics5分鐘
Eric Qi Dong on Disciplined Analytics for the Product Manager7分鐘
Kiran Kadambi on Structuring Problems in Product Management13分鐘
Applying Data Science5分鐘
Andrew Kritzer on Data Science for the MBA6分鐘
Jim Rose on Continuous Integration and Delivery7分鐘
Jim Rose on Monolithic Architectures and Microservices4分鐘
Managing a Channel or Modality1分鐘
Nastia Root on Being a Growth PM5分鐘
It's Not a Meeting l5分鐘
It's Not a Meeting II7分鐘
Roadmap?6分鐘
Course and week close: Let's Not Make This Good-Bye分鐘
Quiz3 個練習
Practice Quiz: Focused Tuning and Testing15分鐘
Practice Quiz: Driving Growth through Focus15分鐘
Week 4 Final Quiz30分鐘

講師

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Alex Cowan

Faculty & Batten Fellow
Darden School of Business

關於 University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

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