課程信息
4.8
12 個評分
2 個審閱

100% 在線

立即開始,按照自己的計劃學習。

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初級

完成時間大約為10 小時

建議:1-2 hours/week...

英語(English)

字幕:英語(English)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為10 小時

建議:1-2 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 2 小時

Resource based Strategy

How could we use a variety of resources within a business to create a virtual fortress to prevent other firms from copying our innovations. Using a combination of case examples and lectures, we will examine the role of economies of scale, network externalities, access to customers, access to raw materials or other resources and unique knowledge to create competitive barriers....
9 個視頻 (總計 77 分鐘), 2 個閱讀材料, 1 個測驗
9 個視頻
1.1 Course & week 1 overview7分鐘
1.2 Resource Based Strategy9分鐘
1.3 Economies of Scale9分鐘
1.4 Network Externalities9分鐘
1.5 Access to Resources10分鐘
1.6 Access to Markets & Customers10分鐘
1.7 Knowledge as Advantage10分鐘
1.8 Resource Based Strategy Summary7分鐘
2 個閱讀材料
Course Outline10分鐘
Assignments & Grading10分鐘
1 個練習
Introduction to Strategy Quiz16分鐘
2
完成時間為 2 小時

Move Fast or Get Passed

Small firms that lack resources of giants can create barriers by being faster and more flexible. Some large firms (i.e. Google & Amazon) also seek to use rapid innovation and change to create sustainable barriers to being copied. ...
9 個視頻 (總計 79 分鐘), 1 個測驗
9 個視頻
2.2 Continuous Innovation8分鐘
2.3 Intel vs AMD9分鐘
2.4 Franchising9分鐘
2.5 Alliances, Joint Venture & Licensing10分鐘
2.6 The Love-Hate Relationship9分鐘
2.7 International Strategy9分鐘
2.8 Tesla is Going Global10分鐘
2.9 Move Fast or Get Passed Summary7分鐘
1 個練習
Move Fast or Get Passed Quiz16分鐘
3
完成時間為 2 小時

E-Commerce Strategy

Strategy for online global business is different from that of traditional businesses. The combination of overlapping and conflicting regulations and laws and inability to enforce laws against small companies (e.g. mice) makes the world of e-commerce especially challenging for large global enterprises (e.g. elephants). Assumptions about contracts and commitments may also be invalid in some global e-commerce contexts....
6 個視頻 (總計 60 分鐘), 2 個閱讀材料, 1 個測驗
6 個視頻
3.2 Global Cyber Law11分鐘
3.3 Mice & Elephants11分鐘
3.4 Contracts Online12分鐘
3.5 Terms & Conditions12分鐘
3.6 E-commerce Strategy Summary5分鐘
2 個閱讀材料
(Optional) Cyberlaws and regulations for enhancing e-commerce: Case studies and lessons learned10分鐘
(Optional) United Nations Commission on International Trade Law (UNCITL) in Electronic Commerce10分鐘
1 個練習
e-Commerce quiz16分鐘
4
完成時間為 5 小時

Changing the rules

An important opportunity for companies to maximize shareholder value and gain competitive advantage is creative pricing. By thinking differently about price vs cost/value, some firms have been able to dramatically increase revenues and profitability for products with strong market acceptance. Changing the rules can also apply to strategic acquisitions or industry restructuring through innovation to create competitive advantage and barriers to copying innovations. ...
8 個視頻 (總計 79 分鐘), 4 個閱讀材料, 2 個測驗
8 個視頻
4.2 Pricing Strategy11分鐘
4.3 Big Data & Analytics @ Capital One15分鐘
4.4 Most Profitable Song9分鐘
4.5 Pricing of Drugs14分鐘
4.6 Why no Coca-Cola at Pizza Hut?11分鐘
4.7 Changing the Rules Summary5分鐘
4.8 Course Summary8分鐘
4 個閱讀材料
(Optional) Documentary of the "Happy Birthday Song"10分鐘
(Optional) Readings & videos on "Pricing of Drugs"10分鐘
Please rate this course! :)10分鐘
Enroll in other Protecting Business Innovations Courses10分鐘
1 個練習
Post course feedback38分鐘
4.8
2 個審閱Chevron Right

熱門審閱

創建者 JPApr 9th 2018

Nice overview of the strategies for business to keep advantage in the market

講師

Avatar

Theodore Henry King CLARK

Associate Professor
Information Systems, Business Statistics and Operations Management Department

關於 香港科技大学

HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world....

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