营销

营销课程介绍在整个消费者周期中影响消费者的战略。学生将学习基础知识,例如制定营销战略,塑造品牌,分配广告预算,以及使用数字化方式和社交媒体渠道来实现商业目标。

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Brand Management: Aligning Business, Brand and Behaviour

Brand Management: Aligning Business, Brand and Behaviour

University of London
課程
評分為 4.9(滿分 5 星)。 2276 條評論
Viral Marketing and How to Craft Contagious Content

Viral Marketing and How to Craft Contagious Content

University of Pennsylvania
課程
Introduction to Marketing

Introduction to Marketing

University of Pennsylvania
課程
Marketing Analytics

Marketing Analytics

University of Virginia
課程
評分為 4.6(滿分 5 星)。 4456 條評論
The Strategy of Content Marketing

The Strategy of Content Marketing

University of California, Davis
課程
評分為 4.5(滿分 5 星)。 2100 條評論
Marketing Digital

Marketing Digital

Universidade de São Paulo
課程
評分為 4.8(滿分 5 星)。 1252 條評論
Sports Marketing

Sports Marketing

Northwestern University
課程
評分為 4.7(滿分 5 星)。 582 條評論
游戏化

游戏化

University of Pennsylvania
課程
Marketing in a Digital World

Marketing in a Digital World

University of Illinois at Urbana-Champaign
課程
評分為 4.7(滿分 5 星)。 10667 條評論
Introduction to Search Engine Optimization

Introduction to Search Engine Optimization

University of California, Davis
課程
評分為 4.6(滿分 5 星)。 5470 條評論
什么是社交?

什么是社交?

Northwestern University
課程
評分為 4.6(滿分 5 星)。 3331 條評論
Arts and Heritage Management

Arts and Heritage Management

Università Bocconi
課程
評分為 4.8(滿分 5 星)。 708 條評論
Search Engine Optimization Fundamentals

Search Engine Optimization Fundamentals

University of California, Davis
課程
評分為 4.7(滿分 5 星)。 1927 條評論
Introduction to Personal Branding

Introduction to Personal Branding

University of Virginia
課程
評分為 4.4(滿分 5 星)。 5512 條評論
Customer Segmentation and Prospecting

Customer Segmentation and Prospecting

Northwestern University
課程
評分為 4.7(滿分 5 星)。 564 條評論
Costos para los Negocios

Costos para los Negocios

Universidad de Chile
課程
評分為 4.8(滿分 5 星)。 1240 條評論

    關於 营销 的常見問題

  • Marketing, broadly defined, encompasses the promotion and sales of the products or services offered by your business. On a basic level, this includes both the market research required to “know your customer” and the creation of advertising campaigns that will effectively reach them. However, while the core objectives of marketing haven’t changed since the days of “Mad Men,” today’s marketing professionals have a myriad of new tools to achieve them.

    For example, online marketing offers new customer and user acquisition tools like social media, content marketing, search engine optimization, and targeted advertising. Once you’ve engaged a customer, sophisticated customer relationship management (CRM) software programs allow you to track and optimize their journey through your marketing funnel. The prevalence of online marketing also means new opportunities for creative offline marketing campaigns - and a talented marketing professional will be able to combine all these tools to drive sales.