营销

营销课程介绍在整个消费者周期中影响消费者的战略。学生将学习基础知识,例如制定营销战略,塑造品牌,分配广告预算,以及使用数字化方式和社交媒体渠道来实现商业目标。

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Marketing Analytics
University of Virginia
Marketing Analytics
COURSE
Marketing in a Digital World
University of Illinois at Urbana-Champaign
Marketing in a Digital World
COURSE
The Strategy of Content Marketing
University of California, Davis
The Strategy of Content Marketing
COURSE
Brand Management: Aligning Business, Brand and Behaviour
University of London
Brand Management: Aligning Business, Brand and Behaviour
COURSE
Introduction to Personal Branding
University of Virginia
Introduction to Personal Branding
COURSE
Introduction to Marketing
University of Pennsylvania
Introduction to Marketing
COURSE
Viral Marketing and How to Craft Contagious Content
University of Pennsylvania
Viral Marketing and How to Craft Contagious Content
COURSE
Marketing Digital
Universidade de São Paulo
Marketing Digital
COURSE
Introduction to Search Engine Optimization
University of California, Davis
Introduction to Search Engine Optimization
COURSE
Market Research and Consumer Behavior
IE Business School
Market Research and Consumer Behavior
COURSE
什么是社交?
Northwestern University
什么是社交?
COURSE
Search Engine Optimization Fundamentals
University of California, Davis
Search Engine Optimization Fundamentals
COURSE
游戏化
University of Pennsylvania
游戏化
COURSE
市场营销专业人士所需的数字分析:理论市场分析
University of Illinois at Urbana-Champaign
市场营销专业人士所需的数字分析:理论市场分析
COURSE
Sports Marketing
Northwestern University
Sports Marketing
COURSE
Digital Media and Marketing Strategies
University of Illinois at Urbana-Champaign
Digital Media and Marketing Strategies
COURSE
Marketing Verde
Universidad de los Andes
Marketing Verde
COURSE
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
IE Business School
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
COURSE
品牌和产品管理
IE Business School
品牌和产品管理
COURSE

    關於 营销 的常見問題

  • Marketing, broadly defined, encompasses the promotion and sales of the products or services offered by your business. On a basic level, this includes both the market research required to “know your customer” and the creation of advertising campaigns that will effectively reach them. However, while the core objectives of marketing haven’t changed since the days of “Mad Men,” today’s marketing professionals have a myriad of new tools to achieve them.

    For example, online marketing offers new customer and user acquisition tools like social media, content marketing, search engine optimization, and targeted advertising. Once you’ve engaged a customer, sophisticated customer relationship management (CRM) software programs allow you to track and optimize their journey through your marketing funnel. The prevalence of online marketing also means new opportunities for creative offline marketing campaigns - and a talented marketing professional will be able to combine all these tools to drive sales.