Strategic Sales Management 專項課程

於 Nov 19 開始

Strategic Sales Management 專項課程

Improve your Sales Management expertise。 Create more value by applying concepts, models, and frameworks to support sales planning

本專項課程介紹

This Specialization is intended for sales professionals who seek to improve their sales planning and management competencies and skills. Through five courses, you will cover Effective Sales overview, Sales Strategy, Models and Frameworks to Support Sales Planning, Sales & Marketing Alignment, and you will develop a Final Project. By the end of this specialization, you'll have improved your knowledge, competencies, and skills regarding the sales planning process. And you will be able to apply the concepts integrating the sales planning process to the strategy of the company, by bridging the gap between strategy and sales. The potential for value creation through the sales functions will be increased at the end of the Specialization.

製作方:

courses
5 courses

按照建議的順序或選擇您自己的順序。

projects
項目

旨在幫助您實踐和應用所學到的技能。

certificates
證書

在您的簡歷和領英中展示您的新技能。

項目概覽

課程
Intermediate Specialization.
Some related experience required.
  1. 第 1 門課程

    Effective Sales – An Overview

    課程學習時間
    4 weeks, 3-5 hours per week.
    字幕
    英語(English), 越南語

    課程概述

    Welcome to Strategic Sales Management specialization. This specialization course focus on providing conceptual and practical guidance on sales planning and management. The development of the specialization goes through the different phases of the
  2. 第 2 門課程

    Sales Strategy

    課程學習時間
    4 weeks, 2-4 hours per week.
    字幕
    英語(English)

    課程概述

    Welcome to Course 2 - Sales Strategy - This course is designed to discuss the application of intelligence analysis in the sales planning process. And this approach contributes to integrating the sales planning process into the corporate strategy o
  3. 第 3 門課程

    Models & Frameworks to Support Sales Planning

    課程學習時間
    4 weeks to finish the Course | 2.2 to 4.0 hours/week
    字幕
    英語(English)

    課程概述

    Welcome to Course 3 - Models & Frameworks to Support Sales Planning – In this course, you’ll go through a conceptual approach to selling models and frameworks. As a primary learning outcome of this course, we emphasize the improvement in the analy
  4. 第 4 門課程

    Sales & Marketing Alignment

    課程學習時間
    4 weeks, 3 to 5 hours per week
    字幕
    英語(English)

    課程概述

    Welcome to Course 4 – Sales & Marketing Alignment. This course focus on what is considered by most academics and practitioners as the biggest challenge that sales professionals have to face. As we discussed in Course 1 – Effective Sales, strategy
  5. 第 5 門課程

    Strategic Sales Management Final Project

    課程學習時間
    4 weeks, 3 to 5 hours per week
    字幕
    英語(English)

    課程概述

    Welcome to Course 5 – Strategic Sales Management Final Project. In this course, you’ll develop the final project of the specialization, which is an application of the whole set of concepts, models, frameworks, tools, and techniques discussed and prac

製作方

  • Fundação Instituto de Administração

    Fundação Instituto de Administração (FIA) is recognized as one of the top business schools in Brazil, it pioneered with the International Executive MBA course in the Brazilian market, and for more than 23 years, FIA has been offering a complete portfolio of executive education courses, preparing top-level executives, graduate and undergraduate students in business administration, with courses in Portuguese and English, for Brazilians and also for students from abroad.

    A FIA está entre as 3 melhores escolas de negócios do país e no grupo das 55 melhores do mundo, no ranking do Financial Times. Trabalhamos ininterruptamente na geração de conhecimento aplicado e de novas práticas de excelência na Administração. Atuando nas áreas da Consultoria, Educação Executiva e Pesquisa, em 2016, a FIA foi reconhecida/premiada como a melhor instituição com soluções voltadas a Educação Executiva, pela conceituada revista The New Economy.

  • Edson Ito

    Edson Ito

    Specialist Professor
  • Cesar Rodrigues

    Cesar Rodrigues

    Specialist Professor
  • Nelson Yoshida

    Nelson Yoshida

    Ph.D., MBA, B.Eng.
  • Samantha Mazzero

    Samantha Mazzero

    MSc, MBA, BS Math

FAQs