課程信息
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第 1 門課程(共 1 門)

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可靈活調整截止日期

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初級

完成時間大約為17 小時

建議:4 weeks of study, 3 hours/week...

英語(English)

字幕:英語(English)
User
學習Course的學生是
  • Account Managers
  • Marketers
  • Financial Analysts
  • Sales Associates
  • Lawyers
User
學習Course的學生是
  • Account Managers
  • Marketers
  • Financial Analysts
  • Sales Associates
  • Lawyers

第 1 門課程(共 1 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為17 小時

建議:4 weeks of study, 3 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 4 小時

The Chinese Consumption Market

11 個視頻 (總計 74 分鐘), 4 個閱讀材料, 2 個測驗
11 個視頻
Entering the China Market2分鐘
1.1 The Growth of the Middle Class and of China as a Country6分鐘
1.2 The Sociological and Economic Characteristics of Chinese Consumers4分鐘
1.3 An In-Depth Look at Why Chinese Consumers Like Luxury Brands3分鐘
1.4 The Effects of Lay Elitism on Consumption Choices4分鐘
1.5 Dialogue with Scholar: Professor Chi-yue Chiu10分鐘
1.6 The Effects of Agency on Consumption Choices6分鐘
1.7 Dialogue with Scholar: Professor Krishna Savani10分鐘
1.8 This Week's Recap1分鐘
1.9 Dialogue with Practitioner: Susanna Chiu20分鐘
4 個閱讀材料
Acknowledgement10分鐘
Copyright and eLearning Guidance at CUHK10分鐘
Pre-course survey10分鐘
Week 1 Reading List10分鐘
1 個練習
Week 1 Quiz12分鐘
2
完成時間為 4 小時

Digital Marketing and Relationship Management

8 個視頻 (總計 46 分鐘), 2 個閱讀材料, 2 個測驗
8 個視頻
2.2 The Online Shopping Behaviour of Chinese Consumers4分鐘
2.3 Relationship Building in China1分鐘
2.4 What Is Guanxi Management, and Why Is It Important?5分鐘
2.5 Renqing, and the Cultivation of Guanxi with Chinese Consumers Online5分鐘
2.6 Utilizing New Media to Communicate With Chinese Consumers6分鐘
2.7 Dialogue with Practitioner: Stewart Li10分鐘
2.8 Dialogue with Scholar: Professor He Lingnan6分鐘
2 個閱讀材料
Week 2 Reading List10分鐘
Interim survey10分鐘
1 個練習
Week 2 Quiz22分鐘
3
完成時間為 3 小時

Materialism and Conspicuous Consumption

8 個視頻 (總計 53 分鐘), 1 個閱讀材料, 2 個測驗
8 個視頻
3.2 Materialism in China4分鐘
3.3 Reasons behind Materialism and Conspicuous Consumption in China - Part 14分鐘
3.4 Reasons behind Materialism and Conspicuous Consumption in China - Part 24分鐘
3.5 The Impact of Relational Mobility on Culturally-Mixed Products3分鐘
3.6 The Psychological Profiles of Chinese Consumers1分鐘
3.7 Dialogue with Scholar: Professor Carlos Torelli20分鐘
3.8 Dialogue with Practitioner: Anthony Lau9分鐘
1 個閱讀材料
Week 3 Reading List10分鐘
1 個練習
Week 3 Quiz20分鐘
4
完成時間為 3 小時

Self-Brand Connection, and How to Build a Strong Brand in China

5 個視頻 (總計 47 分鐘), 2 個閱讀材料, 2 個測驗
5 個視頻
4.2 How to Build a Strong Brand in China5分鐘
4.3 Dialogue with Scholar: Professor Dongmei Li6分鐘
4.4 Introduction of a Foreign Brand into the Chinese Market9分鐘
4.5 Dialogue with Scholar: Professor Carlos Torelli20分鐘
2 個閱讀材料
Week 4 Reading List10分鐘
Well Done!10分鐘
1 個練習
Week 4 Quiz12分鐘
4.8
12 個審閱Chevron Right

來自Selling to Chinese Consumers的熱門評論

創建者 LIAug 7th 2019

Amazing course! You really learn of how to understand the Chinese Market and its consumers´characteristics. Highly recommended.

創建者 ARFeb 6th 2018

Very well explained and rich in content. Highly recommend for everyone aiming to start or develop a business in China!

講師

Avatar

Prof. Letty Kwan

Assistant Professor
Department of Psychology

關於 香港中文大学

Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network....

關於 Doing Business in China 專項課程

Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans....
Doing Business in China

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