課程信息
4.9
28 個評分
8 個審閱
專項課程

第 1 門課程(共 4 門)

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立即開始,按照自己的計劃學習。
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初級

初級

完成時間(小時)

完成時間大約為17 小時

建議:4 weeks of study, 3 hours/week...
可選語言

英語(English)

字幕:英語(English)
專項課程

第 1 門課程(共 4 門)

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

完成時間(小時)

完成時間大約為17 小時

建議:4 weeks of study, 3 hours/week...
可選語言

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 4 小時

The Chinese Consumption Market

China is a big consumption market. It is a distinctive consumption market because of its unique contextual and cultural factors. Why do Chinese consumers spend big money on luxury brands? What roles do historical, contextual and cultural factors play in influencing Chinese consumption habits? The current module seeks to answer these questions. ...
Reading
11 個視頻 (總計 74 分鐘), 4 個閱讀材料, 2 個測驗
Video11 個視頻
Entering the China Market2分鐘
1.1 The Growth of the Middle Class and of China as a Country6分鐘
1.2 The Sociological and Economic Characteristics of Chinese Consumers4分鐘
1.3 An In-Depth Look at Why Chinese Consumers Like Luxury Brands3分鐘
1.4 The Effects of Lay Elitism on Consumption Choices4分鐘
1.5 Dialogue with Scholar: Professor Chi-yue Chiu10分鐘
1.6 The Effects of Agency on Consumption Choices6分鐘
1.7 Dialogue with Scholar: Professor Krishna Savani10分鐘
1.8 This Week's Recap1分鐘
1.9 Dialogue with Practitioner: Susanna Chiu20分鐘
Reading4 個閱讀材料
Acknowledgement10分鐘
Copyright and eLearning Guidance at CUHK10分鐘
Pre-course survey10分鐘
Week 1 Reading List10分鐘
Quiz1 個練習
Week 1 Quiz12分鐘
2
完成時間(小時)
完成時間為 4 小時

Digital Marketing and Relationship Management

The Internet has created plenty of business opportunities in China. The current module highlights how you can manage relationship with Chinese consumers in the digital era....
Reading
8 個視頻 (總計 46 分鐘), 2 個閱讀材料, 2 個測驗
Video8 個視頻
2.2 The Online Shopping Behaviour of Chinese Consumers4分鐘
2.3 Relationship Building in China1分鐘
2.4 What Is Guanxi Management, and Why Is It Important?5分鐘
2.5 Renqing, and the Cultivation of Guanxi with Chinese Consumers Online5分鐘
2.6 Utilizing New Media to Communicate With Chinese Consumers6分鐘
2.7 Dialogue with Practitioner: Stewart Li10分鐘
2.8 Dialogue with Scholar: Professor He Lingnan6分鐘
Reading2 個閱讀材料
Week 2 Reading List10分鐘
Interim survey10分鐘
Quiz1 個練習
Week 2 Quiz22分鐘
3
完成時間(小時)
完成時間為 3 小時

Materialism and Conspicuous Consumption

Chinese consumers are found to be more materialistic in a cross-national survey conducted by the I.C.E lab at CUHK. Unlike Western consumers, the rising levels of materialism for Chinese consumers are not driven by low self-esteem. This lecture explains how lay elitism and social mobility affect Chinese consumption characteristics such as materialism, conspicuous consumption and acceptance of culturally mixed products....
Reading
8 個視頻 (總計 53 分鐘), 1 個閱讀材料, 2 個測驗
Video8 個視頻
3.2 Materialism in China4分鐘
3.3 Reasons behind Materialism and Conspicuous Consumption in China - Part 14分鐘
3.4 Reasons behind Materialism and Conspicuous Consumption in China - Part 24分鐘
3.5 The Impact of Relational Mobility on Culturally-Mixed Products3分鐘
3.6 The Psychological Profiles of Chinese Consumers1分鐘
3.7 Dialogue with Scholar: Professor Carlos Torelli20分鐘
3.8 Dialogue with Practitioner: Anthony Lau9分鐘
Reading1 個閱讀材料
Week 3 Reading List10分鐘
Quiz1 個練習
Week 3 Quiz20分鐘
4
完成時間(小時)
完成時間為 3 小時

Self-Brand Connection, and How to Build a Strong Brand in China

Consumers are becoming increasingly likely to see products from traditional and modern cultures at the same time, and products from different cultures in the same space. Experiencing two or more cultures simultaneously can elicit different responses from consumers. Recognizing the increasing importance of branding in China, this module highlights how you can successfully project the personalities and values that your brand represents without eliciting negative sentiments in your target consumer population....
Reading
5 個視頻 (總計 47 分鐘), 2 個閱讀材料, 2 個測驗
Video5 個視頻
4.2 How to Build a Strong Brand in China5分鐘
4.3 Dialogue with Scholar: Professor Dongmei Li6分鐘
4.4 Introduction of a Foreign Brand into the Chinese Market9分鐘
4.5 Dialogue with Scholar: Professor Carlos Torelli20分鐘
Reading2 個閱讀材料
Week 4 Reading List10分鐘
Well Done!10分鐘
Quiz1 個練習
Week 4 Quiz12分鐘
4.9
8 個審閱Chevron Right

熱門審閱

創建者 ARFeb 6th 2018

Very well explained and rich in content. Highly recommend for everyone aiming to start or develop a business in China!

創建者 SRNov 26th 2017

I like how it has a localised approach and does not depend to much on conceptual things.

講師

Avatar

Prof. Letty Kwan

Assistant Professor
Department of Psychology

關於 The Chinese University of Hong Kong

Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network....

關於 Doing Business in China 專項課程

Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans....
Doing Business in China

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