This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
数字化营销 專項課程伊利诺伊大学香槟分校課程信息
85,103 次近期查看
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 2 門課程（共 7 門）
初級
完成時間大約為29 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 巴西葡萄牙語, 越南語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）, 波斯語
您將獲得的技能
- Digital Marketing
- Marketing
- Pricing Strategies
- Marketing Mix
- Product Strategies
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 2 門課程（共 7 門）
初級
完成時間大約為29 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 巴西葡萄牙語, 越南語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）, 波斯語
提供方
伊利诺伊大学香槟分校
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
立即開始攻讀碩士學位
此 課程 隸屬於 伊利诺伊大学香槟分校 提供的 100% 在線 Master of Business Administration (iMBA)。
如果您被錄取參加全部課程，您的課程將計入您的學位學習進程。
授課大綱 - 您將從這門課程中學到什麼
完成時間為 9 小時
COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
In this first module, you will become familiar with the course, your instructor, your classmates, and our learning environment. In this module, you will learn how new digital tools are enabling customers to take a more active role in developing and sharing products.
完成時間為 9 小時
12 個視頻 （總計 86 分鐘）, 11 個閱讀材料, 8 個測驗
完成時間為 7 小時
HOW DIGITAL TOOLS ARE CHANGING PROMOTION
In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.
完成時間為 7 小時
9 個視頻 （總計 68 分鐘）, 3 個閱讀材料, 7 個測驗
完成時間為 6 小時
HOW DIGITAL TOOLS ARE CHANGING PLACEMENT
In this module, you learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.
完成時間為 6 小時
9 個視頻 （總計 77 分鐘）, 3 個閱讀材料, 7 個測驗
完成時間為 7 小時
HOW DIGITAL TOOLS ARE CHANGING PRICE
In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.
完成時間為 7 小時
10 個視頻 （總計 68 分鐘）, 6 個閱讀材料, 7 個測驗
審閱
- 5 stars79.57%
- 4 stars16.81%
- 3 stars2.16%
- 2 stars0.50%
- 1 star0.93%
來自数字时代营销的熱門評論
由 MR 提供2020年5月17日
This course was so helpful for me because I am marketing student and I don't have prior knowledge of digital marketing, this course helped me a lot in developing basic knowledge in digital marketing.
由 MF 提供2020年6月11日
Good course. Please reduce the length of the repetitive music in the beginning and at the end of each video; around 25 seconds waste of time on a short video. Overall, many thanks for these courses.
由 MS 提供2020年5月27日
This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.
由 SR 提供2020年6月9日
I really enjoyed this course. This helps me to know about the 4Ps and how it can be used by a firm to attain profit and also how digital tools and strategies play role in building the 4Ps for a firm.
關於 数字化营销 專項課程
Master strategic marketing concepts and tools to address brand communication in a digital world.
常見問題
我什么时候能够访问课程视频和作业？
我订阅此专项课程后会得到什么？
有助学金吗？
還有其他問題嗎？請訪問 學生幫助中心。
