課程信息
4.6
4,661 個評分
1,361 個審閱
專項課程

第 1 門課程(共 7 門),位於

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
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初級

初級

完成時間(小時)

完成時間大約為29 小時

建議:4 weeks of study, 6-8 hours/week...
可選語言

英語(English)

字幕:英語(English), 阿拉伯語(Arabic), 中文(簡體), 巴西葡萄牙語, 越南語, 土耳其語(Turkish), 西班牙語(Spanish)...

您將獲得的技能

MarketingDigital MarketingMarketing MixPricing Strategies
專項課程

第 1 門課程(共 7 門),位於

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

完成時間(小時)

完成時間大約為29 小時

建議:4 weeks of study, 6-8 hours/week...
可選語言

英語(English)

字幕:英語(English), 阿拉伯語(Arabic), 中文(簡體), 巴西葡萄牙語, 越南語, 土耳其語(Turkish), 西班牙語(Spanish)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 10 小時

Course Overview and Digital Tools for Developing Innovative New Products

In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. Then, you will learn how new digital tools are enabling customers to take a more active role in developing and branding the products they consume....
Reading
13 個視頻(共 90 分鐘), 11 個閱讀材料, 7 個測驗
Video13 個視頻
What is Marketing?7分鐘
Basic Concept: Product7分鐘
Digital Marketing IQ: Product4分鐘
Digital Concept: Co-Creation, Part 14分鐘
Digital Concept: Co-Creation, Part 214分鐘
Digital Concept: Co-Creation, Part 36分鐘
Case Study Intro: Local Motors2分鐘
Case Study Summary: Local Motors6分鐘
Digital Concept: Doppelgänger Brands, Part 19分鐘
Digital Concept: Doppelgänger Brands, Part 27分鐘
Exercise: Ideas.Lego.com5分鐘
Campus Spotlight: John Rogers9分鐘
Reading11 個閱讀材料
Pre-course Survey10分鐘
Learner Stories10分鐘
Syllabus10分鐘
About the Discussion Forums10分鐘
Glossary10分鐘
Brand Descriptions10分鐘
Social Media10分鐘
Module 1 Overview10分鐘
Module 1 Readings30分鐘
Optional Resources for Local Motors Case10分鐘
Professor John A. Rogers10分鐘
Quiz4 個練習
Orientation Quiz10分鐘
Module 1 Basic Concept Practice Quiz4分鐘
Module 1 Digital Concepts Practice Quiz 4分鐘
Digital Tools for Developing Innovative New Products Quiz20分鐘
2
完成時間(小時)
完成時間為 7 小時

Digital Tools for Persuading Customers to Buy Your Products

How are products promoted in our digital world? In this module, you learn how new digital tools are enabling customers to take a more active role in promotional activities....
Reading
10 個視頻(共 88 分鐘), 4 個閱讀材料, 5 個測驗
Video10 個視頻
Digital Marketing IQ: Promotion3分鐘
Digital Concept: Authenticity, Part 110分鐘
Digital Concept: Authenticity, Part 28分鐘
Case Study Intro: Pepsi Refresh2分鐘
Case Study Summary: Pepsi Refresh7分鐘
Digital Concept: User Generated Content, Part 110分鐘
Digital Concept: User Generated Content, Part 28分鐘
Exercise: Wikipedia.org12分鐘
Campus Spotlight: Alan Craig15分鐘
Reading4 個閱讀材料
Module 2 Overview10分鐘
Module 2 Readings30分鐘
Optional Resources for Pepsi Refresh Case10分鐘
Professor Alan Craig10分鐘
Quiz3 個練習
Module 2 Basic Concept Practice Quiz4分鐘
Module 2 Digital Concepts Practice Quiz4分鐘
Digital Tools for Persuading Customers to Buy Your Products Quiz20分鐘
3
完成時間(小時)
完成時間為 7 小時

Digital Tools for Effectively Distributing Your Products

How are products being placed and distributed in our digital world? In this module, you learn how new digital tools are dramatically altering the distribution of products and revolutionizing the retail landscape....
Reading
12 個視頻(共 91 分鐘), 5 個閱讀材料, 5 個測驗
Video12 個視頻
Digital Marketing IQ: Placement3分鐘
Digital Concept: New Retail, Part 19分鐘
Digital Concept: New Retail, Part 28分鐘
Case Study Intro: Threadless3分鐘
Case Study Summary: Threadless6分鐘
Digital Concept: 3D Printing, Part 18分鐘
Digital Concept: 3D Printing, Part 211分鐘
Exercise: Thingiverse.com9分鐘
Thingiverse Exercise Follow-Up8分鐘
OPTIONAL: Video Demonstration of Printing at 3D Hubs1分鐘
Campus Spotlight: Travis Ross11分鐘
Reading5 個閱讀材料
Module 3 Overview10分鐘
Module 3 Readings30分鐘
Optional Resources for Threadless Case10分鐘
OPTIONAL: Try out a 3D Printer10分鐘
Travis Ross10分鐘
Quiz3 個練習
Module 3 Basic Concept Practice Quiz4分鐘
Module 3 Digital Concepts Practice Quiz4分鐘
Digital Tools for Effectively Distributing Your Products Quiz20分鐘
4
完成時間(小時)
完成時間為 7 小時

Digital Tools for Setting the Right Prices for Your Products

How are products priced in our digital world? In this module, you will learn how new digital tools are enabling customers to take a more active role in both evaluating and setting the prices they pay for the products they buy....
Reading
12 個視頻(共 86 分鐘), 5 個閱讀材料, 5 個測驗
Video12 個視頻
Digital Marketing IQ: Price2分鐘
Digital Concept: Pay What You Want, Part 15分鐘
Digital Concept: Pay What You Want, Part 210分鐘
Case Study Intro: Radiohead2分鐘
Case Study Summary: Radiohead7分鐘
Radiohead Case Study Follow-Up1分鐘
Digital Concept: Price Comparison Tools, Part 16分鐘
Digital Concept: Price Comparison Tools, Part 27分鐘
Exercise: RedLaser.com11分鐘
Campus Spotlight: Hari Sundaram23分鐘
Marketing in a Digital World Conclusion2分鐘
Reading5 個閱讀材料
Module 4 Overview10分鐘
Module 4 Readings30分鐘
Optional Resources for Radiohead Case10分鐘
Professor Hari Sundaram10分鐘
Post-course survey10分鐘
Quiz3 個練習
Module 4 Basic Concept Practice Quiz4分鐘
Module 4 Digital Concepts Practice Quiz4分鐘
Digital Tools for Setting the Right Prices for Your Products Quiz20分鐘
4.6
1,361 個審閱Chevron Right
職業方向

53%

完成這些課程後已開始新的職業生涯
工作福利

83%

通過此課程獲得實實在在的工作福利

熱門審閱

創建者 HJAug 8th 2016

Greetings ,\n\nThis course is very beneficial and i thank the professor and everyone else at Coursera.\n\nPlease direct me, to be a talented successful individual in Digital Marketing.\n\nThank You.

創建者 ANJan 18th 2017

Great! This first course is an awesome introduction to the digital marketing world. It will change your mind and will open your eyes to show what it's already happenning and you didn't realize yet.

講師

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Aric Rindfleisch

John M. Jones Professor of Marketing
Department of Business Administration
Graduation Cap

Start working towards your Master's degree

This 課程 is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

關於 University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

關於 数字化营销 專項課程

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
数字化营销

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