課程信息
4.6
778 個評分
200 個審閱
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立即開始,按照自己的計劃學習。
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可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

完成時間(小時)

完成時間大約為8 小時

建議:6 weeks of study, 5-6 hours/week...
可選語言

英語(English)

字幕:英語(English)...

您將獲得的技能

Consumer BehaviourMarketingConsumer NeuroscienceNeuromarketing
100% online

100% online

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

完成時間(小時)

完成時間大約為8 小時

建議:6 weeks of study, 5-6 hours/week...
可選語言

英語(English)

字幕:英語(English)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 4 小時

What is Neuromarketing all About?

We first need to define the field – what are the key concepts, what are the key methods and reasons for employing neuroscience to study consumers and communication effects? In this module, we will introduce the topic and how some specific studies provide key insights into what neuroscience has to offer in relationship with more traditional methods....
Reading
4 個視頻(共 30 分鐘), 2 個閱讀材料, 1 個測驗
Video4 個視頻
An Overview of the Brain7分鐘
Case: Knutson et al + Pessiglione et al, method = fMRI11分鐘
PET and MR Scanners4分鐘
Reading2 個閱讀材料
Main Course Readings10分鐘
Module 1 - What is Neuromarketing all About?10分鐘
Quiz1 個練習
What is Neuromarketing all About?10分鐘
2
完成時間(小時)
完成時間為 5 小時

Attention & Consciousness

In the second module of this course we are turning to the functions of the brain, and we will first focus on attention and consciousness. This module will focus on some key concepts in attention and consciousness....
Reading
4 個視頻(共 68 分鐘), 1 個閱讀材料, 1 個測驗
Video4 個視頻
Interview with Kyle Nel24分鐘
Tools - Neurovision14分鐘
Studies & Methods - Attention & Consciousness11分鐘
Reading1 個閱讀材料
Module 2 - Attention & Consciousness.15分鐘
Quiz1 個練習
Attention & Consciousness10分鐘
3
完成時間(小時)
完成時間為 4 小時

Sensory Neuromarketing

In this module we will have contents filled on the topic of sensory neuromarketing. How are our senses affected differently as consumers? What can you do to organise your communications to better use all the senses? How does the brain actually use the senses? What tools do we have for assessing the use of senses, and how they affect consumers?...
Reading
5 個視頻(共 65 分鐘), 1 個閱讀材料, 1 個測驗
Video5 個視頻
Studies & Methods - Sensory Load Chart9分鐘
iMotions - Interview with Peter Hartzbech15分鐘
Interview with Per Møller part 119分鐘
Interview with Per Møller part 27分鐘
Reading1 個閱讀材料
Module 3 - Sensory Neuromarketing30分鐘
Quiz1 個練習
Sensory Neuromarketing10分鐘
4
完成時間(小時)
完成時間為 5 小時

Emotions & Feelings, Wanting & Liking

In this module, everything is about emotions and feelings, and the relationship between emotions and preference. As we will see, our minds have a dual side: a conscious and an unconscious response and motivation, which are crucial to understanding consumer preference and choice. Indeed, unconscious emotional responses may turn out to be driving consumer choice to the same - or even larger - degree than conscious feelings. Are conscious feelings a mere after-the-fact rationalization upon conscious choice?...
Reading
4 個視頻(共 76 分鐘), 1 個閱讀材料, 1 個測驗
Video4 個視頻
Case: Kirk et al + Ramsøy EEG, metode = EEG20分鐘
Interview with Steve Genco34分鐘
EEG method9分鐘
Reading1 個閱讀材料
Module 4 - Emotions & Feelings, Wanting & Liking20分鐘
Quiz1 個練習
Emotions & Feelings, Wanting & Liking10分鐘
4.6
職業方向

20%

完成這些課程後已開始新的職業生涯

熱門審閱

創建者 MPJul 15th 2018

Great course if you are a beginner in the domain of neuromarketing. Explained in a very simple language. Will definitely recommend it to anyone who wants to start learning about neuromarketing

創建者 MPMar 2nd 2018

Very well explained and very informative session on consumer neuroscience and neuro Marketing. The way of presentation kept me intrested and glued to the sessions. Thank you

講師

Avatar

Thomas Zoëga Ramsøy

PhD in Neurobiology, Certified Neuropsychologist & Assistant Professor in Marketing & Neuroscience
Head of the Center for Decision Neuroscience, Department of Marketing at Copenhagen Business School, and Head of Danish Research Centre for Magnetic Resonance at Copenhagen University Hospital Hvidovre

關於 Copenhagen Business School

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs. ...

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