課程信息
4.5
266 個評分
68 個審閱
專項課程

第 5 門課程(共 6 門),位於

100% online

100% online

立即開始,按照自己的計劃學習。
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可靈活調整截止日期

根據您的日程表重置截止日期。
中級

中級

At least 2 years of business or marketing experience; familiar with social media and have a basic understanding of SEO.

完成時間(小時)

完成時間大約為14 小時

建議:4-6 weeks of study, 5-7 hours/week...
可選語言

英語(English)

字幕:英語(English)...

您將學到的內容有

  • Check

    Demonstrate how to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed within your own website

  • Check

    Develop engaging strategies to launch a global web marketing campaign

  • Check

    Use tools to provide insightful data to evaluate your competitors

  • Check

    Conduct data analysis to bring value to stakeholders

您將獲得的技能

Data AnalysisAnalyticsMarketingMathematical Optimization
專項課程

第 5 門課程(共 6 門),位於

100% online

100% online

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
中級

中級

At least 2 years of business or marketing experience; familiar with social media and have a basic understanding of SEO.

完成時間(小時)

完成時間大約為14 小時

建議:4-6 weeks of study, 5-7 hours/week...
可選語言

英語(English)

字幕:英語(English)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 7 小時

Introduction

Welcome to this first module where you will discover how technical search engine optimization (SEO) can improve your website. You will discuss and use web metrics as you compare performance analysis tools and plug-ins. You will be able to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed for your own website. You will be able to take the steps necessary to conduct a website audit and finally, you’ll discover strategies to achieve positive change by working well with teams and stakeholders....
Reading
12 個視頻(共 66 分鐘), 5 個閱讀材料, 1 個測驗
Video12 個視頻
Welcome to Technical Search Engine Optimization2分鐘
Discover What Technical SEO Can Do for Your Website4分鐘
Compare Website Performance and Analysis Tools6分鐘
Compare Plug-in Tools for Technical SEO5分鐘
Find and Fix Technical Issues on Your Website6分鐘
Heighten Visibility with Google Quick Answers4分鐘
Boost Website Accessibility5分鐘
Take Action with Analysis Tools to Improve Site Architecture6分鐘
Analyze and Accelerate Page Load Speed6分鐘
Conduct and Document a Website Audit6分鐘
Achieve Positive Change Working with Stakeholders8分鐘
Reading5 個閱讀材料
Use Canonical URLs10分鐘
Indicate Paginated Content10分鐘
Pagination with rel=“next” and rel=“prev”10分鐘
Infinite Scroll Search-Friendly Recommendations10分鐘
Registration and Subscription Sites10分鐘
Quiz1 個練習
Intermediate Technical SEO20分鐘
2
完成時間(小時)
完成時間為 7 小時

Take Your Website Global

In this module, you will examine what you need to take your website global. You will prepare for global expansion and grasp tremendous opportunities to reach the world. You will be introduced to tested principles and best practices to optimize your website for global expansion. You will align your site with international audiences following guidance from search engines. You will explore how to structure URLs and employ localization to serve global customers, as well as develop engaging strategies to launch a global web marketing campaign. You will work with a budget for external or in-house localization teams and empower stakeholders to fulfill their roles in a global marketplace. ...
Reading
9 個視頻(共 68 分鐘), 4 個閱讀材料, 1 個測驗
Video9 個視頻
Prepare Your Framework for Global Expansion9分鐘
Strategize to Grasp Global Opportunities8分鐘
Use Principles and Practices to Win on a Global Level7分鐘
Align with Search Engines’ Global Guidance8分鐘
Structure Your URLs for Greatest Global Impact5分鐘
Employ Localization to Best Serve Global Customers9分鐘
Engage Launch Strategies for Global Web Marketing9分鐘
Validate Global SEO and Empower Stakeholders for Global Roles6分鐘
Reading4 個閱讀材料
International SEO Core Considerations10分鐘
How to Make the Most Out of an International SEO Campaign10分鐘
Multi-regional and Multilingual Sites10分鐘
Use hreflang for Language and Regional URLs10分鐘
Quiz1 個練習
Take Your Website Global20分鐘
3
完成時間(小時)
完成時間為 8 小時

Make the Most of Mobile and App SEO

This module will provide you knowledge necessary to take advantage of innovations and future trends in the mobile marketplace. You will be able to use a clear process to make your mobile apps easier to find. Identify Key Performance Indicators (KPIs) needed for successful App Store Optimization (ASO) and receive a checklist of best practices. You will use tools that provide insightful data to evaluate and beat your competition. Become mobile-friendly by examining the factors that improve app rankings in Apple iTunes or Google Play app stores, and optimize for social search engines. Gain insight into using and interpreting app data to competitive benefit. You’ll also review case studies illustrating how to generate business results, employ real-world experience, and take advantage of unparalleled opportunities with Mobile and Apps. ...
Reading
8 個視頻(共 56 分鐘), 7 個閱讀材料, 2 個測驗
Video8 個視頻
Grasp the Huge Opportunity in Mobile and Apps4分鐘
Check this List of Mobile Friendly Best Practices7分鐘
Beat the Competition with Easy-to-Find Apps8分鐘
Use Keywords to Optimize and Localize Your App Store6分鐘
Interpret and Use Data to Competitive Benefit9分鐘
Generate Great Business Results from Case Studies9分鐘
Take Advantage of Innovations and Future Trends6分鐘
Reading7 個閱讀材料
Mobile Friendly Aspects of Web Design (Resource)10分鐘
How to Get Started with Mobile Friendliness10分鐘
The Larger Context of Mobile10分鐘
How to Choose Your First Google Play ASO Keyword10分鐘
Get Discovered on Google Play Search10分鐘
Support HTTP URLs in Your App10分鐘
App Indexing10分鐘
Quiz1 個練習
Make the Most of Mobile App SEO20分鐘
4
完成時間(小時)
完成時間為 3 小時

Identify Metrics to Drive Performance

Welcome to the final module in this course. In this module, you will discuss the concepts to measure key metrics and conduct data analysis to bring value to stakeholders. You will recognize and use practical tips to quantify success, overcome common mistakes, and resolve data analysis errors. You will explore various tools and analytic packages, then use these to measure what matters. You will begin to use advanced analytics to drive business, and be shown how to analyze data reports to increase revenue. You will also discover enterprise-level platforms that enhance performance. All of this comes together to help you make sense of today’s data to provide future insights for yourself and your stakeholders. ...
Reading
10 個視頻(共 58 分鐘), 3 個閱讀材料, 1 個測驗
Video10 個視頻
Make Sense of Today’s Data to Provide Future Insights3分鐘
Overcome Common Mistakes & Errors in Data Analysis7分鐘
Quantify Success with Many Useful Metrics13分鐘
Measure What Matters with Data Analysis Tools5分鐘
Benefit by Learning to Use Google Analytics3分鐘
Analyze Data Reports to Increase Revenue4分鐘
Consider Advanced Analytics to Drive Business8分鐘
Enhance Performance with Enterprise-Level Platforms4分鐘
Course Summary4分鐘
Reading3 個閱讀材料
Measuring & Tracking Success of Your SEO Strategy10分鐘
The 14 Most Important SEO Metrics10分鐘
21 Metrics for Monitoring SEO Health10分鐘
Quiz1 個練習
Identify Metrics to Drive Performance20分鐘
4.5

熱門審閱

創建者 AVAug 11th 2016

The course has bugs, but it shouldn't distract from gaining knowledge. The 5 star given due to comprehensive tools used and final assignment preparation.

創建者 AGNov 16th 2016

This course was amazing. I discovered so many useful tools, had insights on what changes should I do on my website for its better performance.

講師

Avatar

Dave Lloyd

Senior Manager, Global Search Marketing
Adobe Systems

關於 University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

關於 Search Engine Optimization (SEO) 專項課程

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

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