課程信息
14,668 次近期查看

第 5 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

At least 2 years of business or marketing experience; familiar with social media and have a basic understanding of SEO.

完成時間大約為14 小時

建議:4-6 weeks of study, 5-7 hours/week...

英語(English)

字幕:英語(English), 越南語

您將學到的內容有

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    Demonstrate how to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed within your own website

  • Check

    Develop engaging strategies to launch a global web marketing campaign

  • Check

    Use tools to provide insightful data to evaluate your competitors

  • Check

    Conduct data analysis to bring value to stakeholders

您將獲得的技能

Data AnalysisAnalyticsMarketingMathematical Optimization

第 5 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

At least 2 years of business or marketing experience; familiar with social media and have a basic understanding of SEO.

完成時間大約為14 小時

建議:4-6 weeks of study, 5-7 hours/week...

英語(English)

字幕:英語(English), 越南語

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 7 小時

Introduction

12 個視頻 (總計 66 分鐘), 5 個閱讀材料, 1 個測驗
12 個視頻
Welcome to Technical Search Engine Optimization2分鐘
Discover What Technical SEO Can Do for Your Website4分鐘
Compare Website Performance and Analysis Tools6分鐘
Compare Plug-in Tools for Technical SEO5分鐘
Find and Fix Technical Issues on Your Website6分鐘
Heighten Visibility with Google Quick Answers4分鐘
Boost Website Accessibility5分鐘
Take Action with Analysis Tools to Improve Site Architecture6分鐘
Analyze and Accelerate Page Load Speed6分鐘
Conduct and Document a Website Audit6分鐘
Achieve Positive Change Working with Stakeholders8分鐘
5 個閱讀材料
A Note from UC Davis10分鐘
Use Canonical URLs10分鐘
Indicate Paginated Content10分鐘
Infinite Scroll Search-Friendly Recommendations10分鐘
Registration and Subscription Sites10分鐘
1 個練習
Intermediate Technical SEO20分鐘
2
完成時間為 7 小時

Take Your Website Global

9 個視頻 (總計 68 分鐘), 4 個閱讀材料, 1 個測驗
9 個視頻
Prepare Your Framework for Global Expansion9分鐘
Strategize to Grasp Global Opportunities8分鐘
Use Principles and Practices to Win on a Global Level7分鐘
Align with Search Engines’ Global Guidance8分鐘
Structure Your URLs for Greatest Global Impact5分鐘
Employ Localization to Best Serve Global Customers9分鐘
Engage Launch Strategies for Global Web Marketing9分鐘
Validate Global SEO and Empower Stakeholders for Global Roles6分鐘
4 個閱讀材料
International SEO Considerations10分鐘
How to Make the Most Out of an International SEO Campaign10分鐘
Multi-regional and Multilingual Sites10分鐘
Use hreflang for Language and Regional URLs10分鐘
1 個練習
Take Your Website Global20分鐘
3
完成時間為 8 小時

Make the Most of Mobile and App SEO

8 個視頻 (總計 56 分鐘), 7 個閱讀材料, 2 個測驗
8 個視頻
Grasp the Huge Opportunity in Mobile and Apps4分鐘
Check this List of Mobile Friendly Best Practices7分鐘
Beat the Competition with Easy-to-Find Apps8分鐘
Use Keywords to Optimize and Localize Your App Store6分鐘
Interpret and Use Data to Competitive Benefit9分鐘
Generate Great Business Results from Case Studies9分鐘
Take Advantage of Innovations and Future Trends6分鐘
7 個閱讀材料
Mobile Friendly Aspects of Web Design (Resource)10分鐘
How to Get Started with Mobile Friendliness10分鐘
The Larger Context of Mobile10分鐘
How to Choose Your First Google Play ASO Keyword10分鐘
Get Discovered on Google Play Search10分鐘
Support HTTP URLs in Your App10分鐘
App Indexing10分鐘
1 個練習
Make the Most of Mobile App SEO20分鐘
4
完成時間為 3 小時

Identify Metrics to Drive Performance

10 個視頻 (總計 58 分鐘), 3 個閱讀材料, 1 個測驗
10 個視頻
Make Sense of Today’s Data to Provide Future Insights3分鐘
Overcome Common Mistakes & Errors in Data Analysis7分鐘
Quantify Success with Many Useful Metrics13分鐘
Measure What Matters with Data Analysis Tools5分鐘
Benefit by Learning to Use Google Analytics3分鐘
Analyze Data Reports to Increase Revenue4分鐘
Consider Advanced Analytics to Drive Business8分鐘
Enhance Performance with Enterprise-Level Platforms4分鐘
Course Summary4分鐘
3 個閱讀材料
Measuring & Tracking Success of Your SEO Strategy10分鐘
The 14 Most Important SEO Metrics10分鐘
Metrics for Monitoring SEO Health10分鐘
1 個練習
Identify Metrics to Drive Performance20分鐘
4.5
82 個審閱Chevron Right

11%

完成這些課程後已開始新的職業生涯

17%

通過此課程獲得實實在在的工作福利

來自搜索引擎优化高级策略的熱門評論

創建者 ROct 24th 2019

From this course, you can learn the basics of technical SEO, global optimization, mobile optimization, and data reporting\n\nyou'll set yourself up to better yourself in those areas.

創建者 AVAug 11th 2016

The course has bugs, but it shouldn't distract from gaining knowledge. The 5 star given due to comprehensive tools used and final assignment preparation.

講師

Avatar

Dave Lloyd

Senior Manager, Global Search Marketing
Adobe Systems

關於 加州大学戴维斯分校

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

關於 搜索引擎优化(SEO) 專項課程

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
搜索引擎优化(SEO)

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