Manage Your Social Strategies. Expand your online audience and establish your social brand in five courses.
About This Specialization
In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.
Follow the suggested order or choose your own.
Designed to help you practice and apply the skills you learn.
Highlight your new skills on your resume or LinkedIn.
- Beginner Specialization.
- No prior experience required.
什么是社交？Upcoming session: May 21
- 课程周期：4周 学习时长：每周1-3小时
- English, Spanish, Arabic
About the CourseThe “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" progr
The Importance of ListeningUpcoming session: May 21
- 4 weeks of study, 2-4 hours/week
About the CourseIn this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be a
设计与执行营销策略Upcoming session: May 21
- 4 weeks of study, 1-3 hours/week
About the CourseIn this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and le
Content, Advertising & Social IMCUpcoming session: May 21
- 课程周期：4周 学习时长：每周1-3小时
About the CourseWant your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Socia
The Business of SocialUpcoming session: May 21
- 4 weeks of study, 1-2 hours/week
About the CourseIn a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to yo
社会化营销毕业项目Upcoming session: Jun 18
- 5 weeks of study, 2-4 hours/week
About the Capstone ProjectYour markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, to
Lecturer, Medill IMC; CEO, Marketing Synergy Inc
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