此课程是 100% 在线学习吗？是否需要现场参加课程？
Can I take the Specialization for free?
No, Specializations are a premium product, and learners must pay or apply for financial aid to join them. You can access individual course content for free by searching for the course title in the catalog and choosing the This Course Only option when enrolling. You will not earn a Certificate in the free version of the course, or be able to access the Capstone Project.
How long does it take to complete the Social Media Marketing Specialization?
Time to completion can vary based on your schedule, but most learners are able to complete the Specialization in about 6 months.
Each course in the Specialization is offered on a regular schedule, with sessions starting about once per month. If you don't complete a course on the first try, you can easily transfer to the next session, and your completed work and grades will carry over.
Do I need to take the courses in a specific order?
We recommend taking the courses in the order presented, as each subsequent course will build on material from previous courses.
Will I earn university credit for completing the Social Media Marketing Specialization?
Coursera courses and certificates don't carry university credit, though some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.
What will I be able to do upon completing the Social Media Marketing Specialization?
You will be able to leverage a variety of social media platforms, including blogs, social networks, private virtual communities, passion sites, and video sites, to achieve business and organizational goals. You will be able to identify influencers and experts within a social community, develop targeted strategies and content to engage those communities, and track your success through social monitoring and real-time analytics.
What background knowledge is necessary?
No background knowledge is required. This Specialization is designed for all professionals who would benefit from a more effective social marketing strategy, including business, government, and not-for-profit executives; marketing, PR and customer service managers; and entrepreneurs.