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In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.
學生職業成果
50%
完成此 專項課程 後開始了新的職業。
33%
加薪或升職。
可分享的證書
完成後獲得證書
100% 在線課程
立即開始,按照自己的計劃學習。
靈活的計劃
設置並保持靈活的截止日期。
初級
完成時間大約為7 個月
建議 2 小時/週
英語(English)
學生職業成果
50%
完成此 專項課程 後開始了新的職業。
33%
加薪或升職。
可分享的證書
完成後獲得證書
100% 在線課程
立即開始,按照自己的計劃學習。
靈活的計劃
設置並保持靈活的截止日期。
初級
完成時間大約為7 個月
建議 2 小時/週
英語(English)

此專項課程包含 6 門課程

課程1

課程 1

什么是社交?

4.6
3,429 個評分
894 條評論
課程2

課程 2

聆听的重要性

4.6
1,434 個評分
281 條評論
課程3

課程 3

设计与执行营销策略

4.8
1,031 個評分
165 條評論
課程4

課程 4

整合营销传播的内容、广告与社会化

4.7
880 個評分
127 條評論

提供方

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西北大学

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