關於此 專項課程
60,011 次近期查看

100% 在線課程

立即開始,按照自己的計劃學習。

靈活的計劃

設置並保持靈活的截止日期。

初級

完成時間大約為5 個月

建議 4 小時/週

英語(English)

字幕:英語(English), 阿拉伯語(Arabic), 日語

您將獲得的技能

Business PlanningDigital MarketingSocial Media MarketingInfluencer MarketingAnalytics
學習Specialization的學生是
  • Marketing Specialists
  • Marketing Managers
  • Copywriters
  • Marketers
  • Community Managers

100% 在線課程

立即開始,按照自己的計劃學習。

靈活的計劃

設置並保持靈活的截止日期。

初級

完成時間大約為5 個月

建議 4 小時/週

英語(English)

字幕:英語(English), 阿拉伯語(Arabic), 日語

專項課程的運作方式

加入課程

Coursera 專項課程是幫助您掌握一門技能的一系列課程。若要開始學習,請直接註冊專項課程,或預覽專項課程並選擇您要首先開始學習的課程。當您訂閱專項課程的部分課程時,您將自動訂閱整個專項課程。您可以只完成一門課程,您可以隨時暫停學習或結束訂閱。訪問您的學生面板,跟踪您的課程註冊情況和進度。

實踐項目

每個專項課程都包括實踐項目。您需要成功完成這個(些)項目才能完成專項課程並獲得證書。如果專項課程中包括單獨的實踐項目課程,則需要在開始之前完成其他所有課程。

獲得證書

在結束每門課程並完成實踐項目之後,您會獲得一個證書,您可以向您的潛在雇主展示該證書並在您的職業社交網絡中分享。

how it works

此專項課程包含 6 門課程

課程1

什么是社交?

4.6
2,624 個評分
658 個審閱
課程2

聆听的重要性

4.6
1,212 個評分
222 個審閱
課程3

设计与执行营销策略

4.7
872 個評分
135 個審閱
課程4

整合营销传播的内容、广告与社会化

4.7
716 個評分
96 個審閱

講師

Avatar

Randy Hlavac

Northwestern University & CEO of Marketing Synergy, Inc

關於 西北大学

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

常見問題

  • 可以!点击您感兴趣的课程卡开始注册即可。注册并完成课程后,您可以获得可共享的证书,或者您也可以旁听该课程免费查看课程资料。如果您订阅的课程是某专项课程的一部分,系统会自动为您订阅完整的专项课程。访问您的学生面板,跟踪您的进度。

  • 此课程完全在线学习,无需到教室现场上课。您可以通过网络或移动设备随时随地访问课程视频、阅读材料和作业。

  • 此专项课程不提供大学学分,但部分大学可能会选择接受专项课程证书作为学分。查看您的合作院校了解详情。

  • No, Specializations are a premium product, and learners must pay or apply for financial aid to join them. You can access individual course content for free by searching for the course title in the catalog and choosing the This Course Only option when enrolling. You will not earn a Certificate in the free version of the course, or be able to access the Capstone Project.

  • Time to completion can vary based on your schedule, but most learners are able to complete the Specialization in about 6 months.

  • Each course in the Specialization is offered on a regular schedule, with sessions starting about once per month. If you don't complete a course on the first try, you can easily transfer to the next session, and your completed work and grades will carry over.

  • We recommend taking the courses in the order presented, as each subsequent course will build on material from previous courses.

  • Coursera courses and certificates don't carry university credit, though some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • You will be able to leverage a variety of social media platforms, including blogs, social networks, private virtual communities, passion sites, and video sites, to achieve business and organizational goals. You will be able to identify influencers and experts within a social community, develop targeted strategies and content to engage those communities, and track your success through social monitoring and real-time analytics.

  • No background knowledge is required. This Specialization is designed for all professionals who would benefit from a more effective social marketing strategy, including business, government, and not-for-profit executives; marketing, PR and customer service managers; and entrepreneurs.

還有其他問題嗎?請訪問 學生幫助中心