This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data.
提供方
Facebook 市场营销分析 專業證書Facebook課程信息
152,534 次近期查看
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完成後獲得證書
100% 在線
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第 1 門課程（共 6 門）
初級
Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.
完成時間大約為11 小時
英語（English）
字幕：英語（English）
您將學到的內容有
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
您將獲得的技能
- Data Analysis
- Marketing
- Digital Marketing
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 1 門課程（共 6 門）
初級
Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.
完成時間大約為11 小時
英語（English）
字幕：英語（English）
提供方
Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate or Facebook Marketing Analytics Certificate, you'll gain access to the Facebook Certification Career Network—a job search platform with 130+ employers looking to hire.
授課大綱 - 您將從這門課程中學到什麼
完成時間為 3 小時
The Importance of Analytics in Marketing
This week you will learn the importance of data and analytics in marketing and how they inform marketing decisions. You’ll also be briefly introduced to basic marketing principles.
完成時間為 3 小時
16 個視頻 （總計 50 分鐘）, 3 個閱讀材料, 3 個測驗
完成時間為 3 小時
Marketing Data Sources
In week 2 you will gain an understanding of how data is collected and used in digital marketing. You will learn the difference between first, second and third party data and will get an overview of the Facebook pixel and its use.
完成時間為 3 小時
15 個視頻 （總計 70 分鐘）, 2 個閱讀材料, 3 個測驗
完成時間為 3 小時
Marketing Measurement and Analytics Tools
This week you will learn how spreadsheets are used to visualize and analyze data for marketing. You will be introduced to Google Analytics and Facebook Ads Manager and how these tools are used to provide data for marketers to analyze.
完成時間為 3 小時
12 個視頻 （總計 42 分鐘）, 3 個閱讀材料, 9 個測驗
完成時間為 2 小時
Data and Privacy
In the final week you will learn about the regulations around gathering and using online data and consumer’s rights.
完成時間為 2 小時
11 個視頻 （總計 44 分鐘）, 2 個閱讀材料, 3 個測驗
審閱
來自MARKETING ANALYTICS FOUNDATION的熱門評論
由 HL 提供2021年11月30日
This helpful information has helped me understand the basics about Marketing analytics and the role of a marketing analyst. It is easy to understand and I looking forward to learn more.
由 VT 提供2021年12月3日
This course has taught me lessons like how to collect data, Marketing & Advertising policies and ethical ways for marketers to leverage consumer data for driving profits.
由 T 提供2021年11月21日
The instructor is so articulate and super knowledgeable about marketing analytics concepts. Very interactive course and super insightful
由 YL 提供2021年11月28日
I just finished the first course and I love it. Great examples make me understand easily after knowing those terminologies.
關於 Facebook 市场营销分析 專業證書
This six-course Professional Certificate program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary.
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