課程信息
16,149 次近期查看

第 4 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

At least 2 years of business or marketing experience; familiar with social media.

完成時間大約為10 小時

建議:4 weeks of study, 1-3 hours/week...

英語(English)

字幕:英語(English)

您將學到的內容有

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    Use content marketing campaigns to drive higher SEO rankings

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    Build relationships with influencers to help build your audience

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    Create influencer relationships and collaborations

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    Analyze data to see which content gets the most shares

您將獲得的技能

Social Media MarketingSocial MediaContent MarketingMathematical Optimization

第 4 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

At least 2 years of business or marketing experience; familiar with social media.

完成時間大約為10 小時

建議:4 weeks of study, 1-3 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 3 小時

Introduction

10 個視頻 (總計 61 分鐘), 2 個閱讀材料, 1 個測驗
10 個視頻
Content Marketing Ecosystem53
Basics of SEO Recap3分鐘
Value Links9分鐘
Link Building7分鐘
Do's & Don'ts Obtaining Links10分鐘
Guest Posting6分鐘
Basic Concepts of Content Marketing4分鐘
Building Your Audience3分鐘
The Content Marketing Ecosystem & SEO10分鐘
2 個閱讀材料
A Note from UC Davis10分鐘
The Art of SEO - Chapter 830分鐘
1 個練習
Content Marketing Ecosystem30分鐘
2
完成時間為 2 小時

Social Media Marketing

6 個視頻 (總計 45 分鐘), 1 個閱讀材料, 1 個測驗
6 個視頻
Social Media Links & SEO7分鐘
Platform Demographics10分鐘
Picking Your Platform7分鐘
Principles of Building Audiences13分鐘
Case Studies5分鐘
1 個閱讀材料
The Art of SEO - Chapter 930分鐘
1 個練習
Social Media Marketing20分鐘
3
完成時間為 2 小時

Influence Marketing

5 個視頻 (總計 32 分鐘), 1 個閱讀材料, 1 個測驗
5 個視頻
What Can Influencers Do For You?7分鐘
Building the Relationship4分鐘
First Steps in Collaboration12分鐘
Advanced: Targeted Advertising6分鐘
1 個閱讀材料
Influencer Marketing - What it is, and Why YOU need to be doing it15分鐘
1 個練習
Influence Marketing20分鐘
4
完成時間為 9 小時

Creating World Class Content

8 個視頻 (總計 37 分鐘), 2 個閱讀材料, 2 個測驗
8 個視頻
Market Data on Content Marketing6分鐘
Anchor Content3分鐘
Types of Enhanced Content6分鐘
Partnerships3分鐘
Case Studies7分鐘
Review of the Basics6分鐘
Course Summary1分鐘
2 個閱讀材料
Content, Shares, and Links: Insights from Analyzing 1 Million Articles15分鐘
A Clear Path for Marketers to Surviving Content Shock15分鐘
1 個練習
Creating World Class Content20分鐘
4.5
85 個審閱Chevron Right

50%

完成這些課程後已開始新的職業生涯

45%

通過此課程獲得實實在在的工作福利

20%

加薪或升職

來自Advanced Content and Social Tactics to Optimize SEO的熱門評論

創建者 JNMar 27th 2017

Great course. Huge amount of content. Lecturers are easy to listen to. Be sure to allow enough time for the reading and major assignments. The readings take much longer than indicated.

創建者 JWJan 16th 2017

Very practical, thorough and well presented. The presenter's self confidence comes through and adds great credibility to the course. Very easy to comprehend and listen too.

講師

Avatar

Eric Enge

Co-Author of "The Art of SEO"
CEO, Stone Temple Consulting

關於 加州大学戴维斯分校

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

關於 搜索引擎优化(SEO) 專項課程

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
搜索引擎优化(SEO)

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