Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
課程信息
62,730 次近期查看
學生職業成果
50%
完成這些課程後已開始新的職業生涯
45%
通過此課程獲得實實在在的工作福利
20%
加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
中級
At least 2 years of business or marketing experience; familiar with social media.
完成時間大約為17 小時
英語（English）
字幕：英語（English）
您將學到的內容有
Use content marketing campaigns to drive higher SEO rankings
Build relationships with influencers to help build your audience
Create influencer relationships and collaborations
Analyze data to see which content gets the most shares
您將獲得的技能
Social Media MarketingSocial MediaContent MarketingMathematical Optimization
學生職業成果
50%
完成這些課程後已開始新的職業生涯
45%
通過此課程獲得實實在在的工作福利
20%
加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
中級
At least 2 years of business or marketing experience; familiar with social media.
完成時間大約為17 小時
英語（English）
字幕：英語（English）
提供方
加州大学戴维斯分校
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 3 小時
Introduction
Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. By the end of this module, you will be able to identify and demonstrate the "do’s and don’ts" of obtaining links, and build your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!
完成時間為 3 小時
10 個視頻 （總計 61 分鐘）, 2 個閱讀材料, 1 個測驗
10 個視頻
Content Marketing Ecosystem53
Basics of SEO Recap3分鐘
Value Links9分鐘
Link Building7分鐘
Do's & Don'ts Obtaining Links10分鐘
Guest Posting6分鐘
Basic Concepts of Content Marketing4分鐘
Building Your Audience3分鐘
The Content Marketing Ecosystem & SEO10分鐘
2 個閱讀材料
A Note from UC Davis10分鐘
The Art of SEO - Chapter 830分鐘
1 個練習
Content Marketing Ecosystem30分鐘
完成時間為 2 小時
Social Media Marketing
This week we will discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO. By the end of this module you will practice tips on building relationships with social media influences, which can help build your audience. You will analyze your audience demographics and choose the appropriate social media platforms for your intended audience. And finally, you will use successful social media strategies to build your audience and create audience engagement.
完成時間為 2 小時
6 個視頻 （總計 45 分鐘）, 1 個閱讀材料, 1 個測驗
6 個視頻
Social Media Links & SEO7分鐘
Platform Demographics10分鐘
Picking Your Platform7分鐘
Principles of Building Audiences13分鐘
Case Studies5分鐘
1 個閱讀材料
The Art of SEO - Chapter 930分鐘
1 個練習
Social Media Marketing20分鐘
完成時間為 2 小時
Influence Marketing
Influencer marketing is the focus of this week’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility. You will examine what influencers can do for you and the best approaches in building a relationship with an influencer, hint it’s not about manipulation, but building a strong positive relationship!
完成時間為 2 小時
5 個視頻 （總計 32 分鐘）, 1 個閱讀材料, 1 個測驗
5 個視頻
What Can Influencers Do For You?7分鐘
Building the Relationship4分鐘
First Steps in Collaboration12分鐘
Advanced: Targeted Advertising6分鐘
1 個閱讀材料
Influencer Marketing - What it is, and Why YOU need to be doing it15分鐘
1 個練習
Influence Marketing20分鐘
完成時間為 9 小時
Creating World Class Content
This week’s topic focuses on why world class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world class content of your own. You will also create successful partnerships that can help develop your content and ultimately drive your content marketing efforts. Did we mention that content is KING?!?
完成時間為 9 小時
8 個視頻 （總計 37 分鐘）, 2 個閱讀材料, 2 個測驗
8 個視頻
Market Data on Content Marketing6分鐘
Anchor Content3分鐘
Types of Enhanced Content6分鐘
Partnerships3分鐘
Case Studies7分鐘
Review of the Basics6分鐘
Course Summary1分鐘
2 個閱讀材料
Content, Shares, and Links: Insights from Analyzing 1 Million Articles15分鐘
A Clear Path for Marketers to Surviving Content Shock15分鐘
1 個練習
Creating World Class Content20分鐘
審閱
來自ADVANCED CONTENT AND SOCIAL TACTICS TO OPTIMIZE SEO的熱門評論
由 RB 提供2019年8月6日
Very helpful course and challenging. Advanced content and social tactics are one of the most important and crucial skills in SEO and they have explained and carried out the course really well.
由 LR 提供2020年4月27日
I recommend this course. Useful information, references and excellent support material. Only thing I did not like it was the review between other participants. Sometimes takes too long.
由 JN 提供2017年3月26日
Great course. Huge amount of content. Lecturers are easy to listen to. Be sure to allow enough time for the reading and major assignments. The readings take much longer than indicated.
由 AM 提供2020年1月18日
Really practical and inspiring course content. Eric Enge is a great lecturer and I'd recommend this to anyone who's seeking a firmer grasp on content marketing tactics. Thanks!
常見問題
我什么时候能够访问课程视频和作业？
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
如果订阅，您可以获得 7 天免费试听，在此期间，您可以取消课程，无需支付任何罚金。在此之后，我们不会退款，但您可以随时取消订阅。请阅读我们完整的退款政策。
有助学金吗？
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
完成课程后，我会获得大学学分吗？
此课程不提供大学学分，但部分大学可能会选择接受课程证书作为学分。查看您的合作院校，了解详情。Coursera 上的在线学位和 Mastertrack™ 证书提供获得大学学分的机会。
還有其他問題嗎？請訪問 學生幫助中心。
