Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
課程信息
77,286 次近期查看
學生職業成果
50%
完成這些課程後已開始新的職業生涯
45%
通過此課程獲得實實在在的工作福利
20%
加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
中級
At least 2 years of business or marketing experience; familiar with social media.
完成時間大約為18 小時
英語（English）
字幕：法語（French）, 巴西葡萄牙語, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
您將獲得的技能
Social Media MarketingSocial MediaContent MarketingMathematical Optimization
學生職業成果
50%
完成這些課程後已開始新的職業生涯
45%
通過此課程獲得實實在在的工作福利
20%
加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
中級
At least 2 years of business or marketing experience; familiar with social media.
完成時間大約為18 小時
英語（English）
字幕：法語（French）, 巴西葡萄牙語, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
提供方
加州大学戴维斯分校
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 3 小時
Introduction
Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. By the end of this module, you will be able to identify and demonstrate the "do’s and don’ts" of obtaining links, and build your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!
完成時間為 3 小時
10 個視頻 （總計 61 分鐘）, 2 個閱讀材料, 1 個測驗
10 個視頻
Content Marketing Ecosystem53
Basics of SEO Recap3分鐘
Value Links9分鐘
Link Building7分鐘
Do's & Don'ts Obtaining Links10分鐘
Guest Posting6分鐘
Basic Concepts of Content Marketing4分鐘
Building Your Audience3分鐘
The Content Marketing Ecosystem & SEO10分鐘
2 個閱讀材料
A Note from UC Davis10分鐘
The Art of SEO - Chapter 830分鐘
1 個練習
Content Marketing Ecosystem30分鐘
完成時間為 2 小時
Social Media Marketing
This week we will discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO. By the end of this module you will practice tips on building relationships with social media influences, which can help build your audience. You will analyze your audience demographics and choose the appropriate social media platforms for your intended audience. And finally, you will use successful social media strategies to build your audience and create audience engagement.
完成時間為 2 小時
6 個視頻 （總計 45 分鐘）, 1 個閱讀材料, 1 個測驗
6 個視頻
Social Media Links & SEO7分鐘
Platform Demographics10分鐘
Picking Your Platform7分鐘
Principles of Building Audiences13分鐘
Case Studies5分鐘
1 個閱讀材料
The Art of SEO - Chapter 930分鐘
1 個練習
Social Media Marketing30分鐘
完成時間為 2 小時
Influence Marketing
Influencer marketing is the focus of this week’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility. You will examine what influencers can do for you and the best approaches in building a relationship with an influencer, hint it’s not about manipulation, but building a strong positive relationship!
完成時間為 2 小時
5 個視頻 （總計 32 分鐘）, 1 個閱讀材料, 1 個測驗
5 個視頻
What Can Influencers Do For You?7分鐘
Building the Relationship4分鐘
First Steps in Collaboration12分鐘
Advanced: Targeted Advertising6分鐘
1 個閱讀材料
Influencer Marketing - What it is, and Why YOU need to be doing it15分鐘
1 個練習
Influence Marketing30分鐘
完成時間為 10 小時
Creating World Class Content
This week’s topic focuses on why world class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world class content of your own. You will also create successful partnerships that can help develop your content and ultimately drive your content marketing efforts. Did we mention that content is KING?!?
完成時間為 10 小時
8 個視頻 （總計 37 分鐘）, 2 個閱讀材料, 2 個測驗
8 個視頻
Market Data on Content Marketing6分鐘
Anchor Content3分鐘
Types of Enhanced Content6分鐘
Partnerships3分鐘
Case Studies7分鐘
Review of the Basics6分鐘
Course Summary1分鐘
2 個閱讀材料
Content, Shares, and Links: Insights from Analyzing 1 Million Articles15分鐘
A Clear Path for Marketers to Surviving Content Shock15分鐘
1 個練習
Creating World Class Content30分鐘
審閱
來自ADVANCED CONTENT AND SOCIAL TACTICS TO OPTIMIZE SEO的熱門評論
由 RB 提供2019年8月6日
Very helpful course and challenging. Advanced content and social tactics are one of the most important and crucial skills in SEO and they have explained and carried out the course really well.
由 WH 提供2020年4月16日
The course was well presented and I learnt a few interesting details. However, it was very broad and it is partly quite outdated with its material all dating from 2012-16. Thanks anyhow.
由 LR 提供2020年4月27日
I recommend this course. Useful information, references and excellent support material. Only thing I did not like it was the review between other participants. Sometimes takes too long.
由 JN 提供2017年3月26日
Great course. Huge amount of content. Lecturers are easy to listen to. Be sure to allow enough time for the reading and major assignments. The readings take much longer than indicated.
常見問題
我什么时候能够访问课程视频和作业？
讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程，则可以免费查看大多数课程资料。要访问评分作业并获得证书，您需要在旁听期间或之后购买证书体验。如果看不到旁听选项：
- 课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
- 课程可能会改为提供'完整课程，没有证书'。通过此选项，您可以查看所有课程材料、提交所要求的作业，以及获得最终成绩。这也意味着您将无法购买证书体验。
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
Is financial aid available?
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
還有其他問題嗎？請訪問 學生幫助中心。
