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立即開始,按照自己的計劃學習。

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初級

英語(English)

字幕:英語(English), 阿拉伯語(Arabic), 塞爾維亞語, 中文(簡體), 巴西葡萄牙語, 越南語, 土耳其語(Turkish), 西班牙語(Spanish)...

100% 在線課程

立即開始,按照自己的計劃學習。

靈活的計劃

設置並保持靈活的截止日期。

初級

英語(English)

字幕:英語(English), 阿拉伯語(Arabic), 塞爾維亞語, 中文(簡體), 巴西葡萄牙語, 越南語, 土耳其語(Turkish), 西班牙語(Spanish)...

專項課程 的運作方式

加入課程

Coursera 專項課程是幫助您掌握一門技能的一系列課程。若要開始學習,請直接註冊專項課程,或預覽專項課程並選擇您要首先開始學習的課程。當您訂閱專項課程的部分課程時,您將自動訂閱整個專項課程。您可以只完成一門課程,您可以隨時暫停學習或結束訂閱。訪問您的學生面板,跟踪您的課程註冊情況和進度。

實踐項目

每個專項課程都包括實踐項目。您需要成功完成這個(些)項目才能完成專項課程並獲得證書。如果專項課程中包括單獨的實踐項目課程,則需要在開始之前完成其他所有課程。

獲得證書

在結束每門課程並完成實踐項目之後,您會獲得一個證書,您可以向您的潛在雇主展示該證書並在您的職業社交網絡中分享。

how it works

此專項課程包含 7 門課程

課程1

数字时代营销

4.7
(5,302 個評分)
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....
課程2

市场营销专业人士所需的数字分析:理论市场分析

4.5
(2,549 個評分)
Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....
課程3

市场营销专业人士所需的数字分析:市场营销分析实践

4.4
(1,856 個評分)
This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....
課程4

Digital Media and Marketing Principles

4.2
(1,293 個評分)
The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

講師

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Aric Rindfleisch

John M. Jones Professor of Marketing
Department of Business Administration
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Kevin Hartman

Visiting Professor & Head of Analytics at Google
College of Business
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Mike Yao

Associate Professor of Digital Media
Charles H. Sandage Department of Advertising
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Vishal Sachdev

Clinical Assistant Professor , Director, Illinois MakerLab
Business Administration

立即開始攻讀碩士學位

此 專項課程 隸屬於 伊利诺伊大学香槟分校 提供的 100% 在線 Master of Business Administration (iMBA)。如果您被錄取參加全部課程,您的課程將計入您的學位學習進程。

關於 伊利诺伊大学香槟分校

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

常見問題

  • 可以!点击您感兴趣的课程卡开始注册即可。注册并完成课程后,您可以获得可共享的证书,或者您也可以旁听该课程免费查看课程资料。如果您订阅的课程是某专项课程的一部分,系统会自动为您订阅完整的专项课程。访问您的学生面板,跟踪您的进度。

  • 此课程完全在线学习,无需到教室现场上课。您可以通过网络或移动设备随时随地访问课程视频、阅读材料和作业。

  • 此专项课程不提供大学学分,但部分大学可能会选择接受专项课程证书作为学分。查看您的合作院校了解详情。

  • It is recommended that the courses in the Digital Marketing Specialization be taken in the order outlined. In the Capstone Project, you will have the opportunity to synthesize your learning in all five courses and apply your combined skills in a final project.

  • This Specialization is self-contained. No additional resources are needed.

  • To complete the Specialization you must earn a Verified Certificate in all five courses and successfully complete the Capstone Project course.

還有其他問題嗎?請訪問 學生幫助中心