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Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
學生職業成果
48%
完成此 專項課程 後開始了新的職業。
16%
加薪或升職。
可分享的證書
完成後獲得證書
100% 在線課程
立即開始,按照自己的計劃學習。
靈活的計劃
設置並保持靈活的截止日期。
初級
完成時間大約為8 個月
建議 5 小時/週
英語(English)
學生職業成果
48%
完成此 專項課程 後開始了新的職業。
16%
加薪或升職。
可分享的證書
完成後獲得證書
100% 在線課程
立即開始,按照自己的計劃學習。
靈活的計劃
設置並保持靈活的截止日期。
初級
完成時間大約為8 個月
建議 5 小時/週
英語(English)

此專項課程包含 7 門課程

課程1

課程 1

数字时代营销

4.7
13,198 個評分
4,239 條評論
課程2

課程 2

Digital Marketing Analytics in Theory

4.5
4,160 個評分
999 條評論
課程3

課程 3

Digital Marketing Analytics in Practice

4.5
2,903 個評分
625 條評論
課程4

課程 4

Digital Media and Marketing Principles

4.4
2,311 個評分
548 條評論

提供方

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伊利诺伊大学香槟分校

立即開始攻讀碩士學位

此 專項課程 隸屬於 伊利诺伊大学香槟分校 提供的 100% 在線 Master of Business Administration (iMBA)。 如果您被錄取參加全部課程,您的課程將計入您的學位學習進程。

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