Digital MarketingMarketingPricing StrategiesMarketing MixProduct StrategiesData CollectionAnalyticsData AnalysisData Visualization (DataViz)Marketing AnalyticsMarketing PerformanceMarketing Channel
数字化营销 專項課程
Drive Customer Behavior Online. A six-course overview of the latest digital marketing skills, taught by industry experts.
数字化营销 專項課程伊利诺伊大学香槟分校您將學到的內容有
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Understand frameworks and approaches to measuring consumers’ digital actions
Learn to evaluate and choose appropriate web analytics tools and techniques
Earn familiarity with the unique measurement opportunities and challenges presented by New Media
您將獲得的技能
關於此 專項課程
Master strategic marketing concepts and tools to address brand communication in a digital world.
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
應用的學習項目
Once you complete the courses, you will have the opportunity to apply the skills on a real life capstone project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide.
學生職業成果
48%
完成此 專項課程 後開始了新的職業。
16%
加薪或升職。
可分享的證書
完成後獲得證書
100% 在線課程
立即開始，按照自己的計劃學習。
靈活的計劃
設置並保持靈活的截止日期。
初級
無需相關領域的預備知識無需相關經驗。
完成課程大約需要 8 個月
建議進度：5 小時/週
英語（English）
字幕：英語（English）, 阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 巴西葡萄牙語, 越南語, 德語（German）, 俄語（Russian）, 西班牙語（Spanish）
學生職業成果
48%
完成此 專項課程 後開始了新的職業。
16%
加薪或升職。
可分享的證書
完成後獲得證書
100% 在線課程
立即開始，按照自己的計劃學習。
靈活的計劃
設置並保持靈活的截止日期。
初級
無需相關領域的預備知識無需相關經驗。
完成課程大約需要 8 個月
建議進度：5 小時/週
英語（English）
字幕：英語（English）, 阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 巴西葡萄牙語, 越南語, 德語（German）, 俄語（Russian）, 西班牙語（Spanish）
此專項課程包含 7 門課程
数字时代营销
14,155 個評分
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
Digital Marketing Analytics in Theory
4,303 個評分
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients.
Digital Marketing Analytics in Practice
2,988 個評分
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients.
Digital Media and Marketing Principles
2,447 個評分
The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
提供方
伊利诺伊大学香槟分校
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
立即開始攻讀碩士學位
此 專項課程 隸屬於 伊利诺伊大学香槟分校 提供的 100% 在線 Master of Business Administration (iMBA)。
如果您被錄取參加全部課程，您的課程將計入您的學位學習進程。
常見問題
退款政策是如何规定的？
我可以只注册一门课程吗？
有助学金吗？
我可以免费学习课程吗？
此课程是 100% 在线学习吗？是否需要现场参加课程？
完成专项课程后我会获得大学学分吗？
完成专项课程后我会获得大学学分吗？
What resources will I need for this Specialization?
How do I complete the Specialization?
I’m interested and have more questions about the iMBA. Where do I go for more information?
還有其他問題嗎？請訪問 學生幫助中心。
