数字化营销 Specialization

Drive Customer Behavior Online. A six-course overview of the latest digital marketing skills, taught by industry experts.

About This Specialization

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.

Created by:

7 courses

Follow the suggested order or choose your own.

Projects

Designed to help you practice and apply the skills you learn.

Certificates

Highlight your new skills on your resume or LinkedIn.

Projects Overview

Once you complete the courses, you will have the opportunity to apply the skills on a real life capstone project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide.

Courses

Beginner Specialization.: No prior experience required.

COURSE 1
Marketing in a Digital World
Upcoming session: May 30
Commitment
4周课程，6-8小时/周
Subtitles
English, Chinese (Simplified), Portuguese (Brazilian), Vietnamese, Turkish, Spanish
About the Course
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular
You can choose to take this course only. Learn more.
COURSE 2
市场营销专业人士所需的数字分析：理论市场分析
Upcoming session: May 28
Commitment
4 weeks of study, 8-10 hours/week
Subtitles
English
About the Course
Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their
You can choose to take this course only. Learn more.
COURSE 3
市场营销专业人士所需的数字分析：市场营销分析实践
Upcoming session: May 28
Commitment
4 weeks of study, 8-10 hours/week
Subtitles
English
About the Course
This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found i
You can choose to take this course only. Learn more.
COURSE 4
Digital Marketing Channels: The Landscape
Upcoming session: May 28
Commitment
4 weeks of study, 8-10 hours/week
Subtitles
English
About the Course
The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course,
You can choose to take this course only. Learn more.
COURSE 5
Digital Marketing Channels: Planning
Upcoming session: May 28
Commitment
4 weeks of study, 8-10 hours/week
Subtitles
English
About the Course
The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target
You can choose to take this course only. Learn more.
COURSE 6
Marketing in an Analog World
Upcoming session: Jun 4
Subtitles
English
About the Course
Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90
You can choose to take this course only. Learn more.
COURSE 7
Digital Marketing Capstone
Upcoming session: Jul 9
Commitment
6 weeks of study, 5-7 hours/week
Subtitles
English
About the Capstone Project
The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) p
You can choose to take this course only. Learn more.

Creators

Founded in 1867, the University of Illinois at Urbana-Champaign pioneers innovative research that tackles global problems and expands the human experience.
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.