課程信息
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第 1 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為13 小時

建議:5 weeks of study, 4-6 hours/week...

英語(English)

字幕:烏克蘭語, 中文(簡體), 越南語, 土耳其語(Turkish), 英語(English), 日語...

您將獲得的技能

Positioning (Marketing)MarketingMarketing StrategyCustomer Satisfaction
學習Course的學生是
  • Marketers
  • Marketing Specialists
  • Financial Advisors
  • Marketing Managers
  • Operations Managers

第 1 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為13 小時

建議:5 weeks of study, 4-6 hours/week...

英語(English)

字幕:烏克蘭語, 中文(簡體), 越南語, 土耳其語(Turkish), 英語(English), 日語...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 2 小時

BRANDING: Marketing Strategy and Brand Positioning

7 個視頻 (總計 80 分鐘), 3 個閱讀材料, 1 個測驗
7 個視頻
Marketing 101: Building Strong Brands Part II4分鐘
Strategic Marketing11分鐘
Segmentation and Targeting12分鐘
Brand Positioning12分鐘
Brand Mantra: The Elevator Speech9分鐘
Experiential Branding13分鐘
3 個閱讀材料
Syllabus10分鐘
FAQ10分鐘
Additional Readings10分鐘
1 個練習
Quiz #120分鐘
2
完成時間為 2 小時

CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity

9 個視頻 (總計 81 分鐘), 1 個測驗
9 個視頻
Cracks in the Product-Centric Approach9分鐘
Data-Driven Business Models4分鐘
Three Cheers for Direct Marketing3分鐘
Which Firms Are Customer Centric?12分鐘
What is Customer Centricity?11分鐘
Living in a Customer-Centric World14分鐘
More Reflections on Customer Centricity3分鐘
Questions on Customer Centricity6分鐘
1 個練習
Quiz #220分鐘
3
完成時間為 2 小時

GO TO MARKET STRATEGIES: Online-Offline Interaction & How to Find Lead Users and Facilitate Influence and Contagion

12 個視頻 (總計 113 分鐘), 1 個測驗
12 個視頻
Online/Offline Competition4分鐘
Friction4分鐘
The Long Tail Part 110分鐘
The Long Tail Part 29分鐘
Preference Isolation14分鐘
How Internet Retailing Startups Grow12分鐘
Customers and Digital Marketing9分鐘
Influence and How Information Spreads11分鐘
Pricing Strategies 1: Introduction11分鐘
Pricing Strategies 2: Customer Factors12分鐘
The 7ms9分鐘
1 個練習
Quiz #320分鐘
4
完成時間為 3 小時

BRANDING: Effective Brand Communications Strategies and Repositioning Strategies

6 個視頻 (總計 87 分鐘), 1 個測驗
6 個視頻
Brand Elements: Choosing a Brand Name19分鐘
Brand Elements: Color & Taglines11分鐘
Brand Elements: Packaging10分鐘
Brand Elements: Persuasion13分鐘
Repositioning a Brand18分鐘
1 個練習
Final Exam1 小時 20 分
4.7
1288 個審閱Chevron Right

31%

完成這些課程後已開始新的職業生涯

36%

通過此課程獲得實實在在的工作福利

10%

加薪或升職

來自市场营销概论的熱門評論

創建者 ATJun 9th 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

創建者 MKDec 11th 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

講師

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Barbara E. Kahn

Professor of Marketing and Director, Jay H. Baker Retailing Center
The Wharton School
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Peter Fader

Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
The Wharton School
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David Bell

President and Co-Founder at Idea Farm Ventures (IFV)
Marketing

關於 宾夕法尼亚大学

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

關於 商务基础 專項課程

In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge....
商务基础

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