課程信息

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學生職業成果

33%

完成這些課程後已開始新的職業生涯

36%

通過此課程獲得實實在在的工作福利

11%

加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 1 門課程(共 6 門)
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為10 小時
英語(English)
字幕:英語(English), 中文(簡體)

您將獲得的技能

Positioning (Marketing)MarketingMarketing StrategyCustomer Satisfaction

學生職業成果

33%

完成這些課程後已開始新的職業生涯

36%

通過此課程獲得實實在在的工作福利

11%

加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 1 門課程(共 6 門)
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為10 小時
英語(English)
字幕:英語(English), 中文(簡體)

提供方

宾夕法尼亚大学 徽標

宾夕法尼亚大学

教學大綱 - 您將從這門課程中學到什麼

內容評分Thumbs Up97%(27,313 個評分)Info
1

1

完成時間為 2 小時

BRANDING: Marketing Strategy and Brand Positioning

完成時間為 2 小時
7 個視頻 (總計 80 分鐘), 3 個閱讀材料, 1 個測驗
7 個視頻
Marketing 101: Building Strong Brands Part II4分鐘
Strategic Marketing11分鐘
Segmentation and Targeting12分鐘
Brand Positioning12分鐘
Brand Mantra: The Elevator Speech9分鐘
Experiential Branding13分鐘
3 個閱讀材料
Syllabus10分鐘
FAQ10分鐘
Additional Readings10分鐘
1 個練習
Quiz #130分鐘
2

2

完成時間為 2 小時

CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity

完成時間為 2 小時
9 個視頻 (總計 81 分鐘)
9 個視頻
Cracks in the Product-Centric Approach9分鐘
Data-Driven Business Models4分鐘
Three Cheers for Direct Marketing3分鐘
Which Firms Are Customer Centric?12分鐘
What is Customer Centricity?11分鐘
Living in a Customer-Centric World14分鐘
More Reflections on Customer Centricity3分鐘
Questions on Customer Centricity6分鐘
1 個練習
Quiz #230分鐘
3

3

完成時間為 3 小時

GO TO MARKET STRATEGIES: Communications Strategy & Fundamentals of Pricing

完成時間為 3 小時
15 個視頻 (總計 173 分鐘)
15 個視頻
Key Trends12分鐘
Media Planning8分鐘
Pricing4分鐘
Understanding Price Sensitivity10分鐘
Measuring Price Elasticity16分鐘
Psychological Aspects of Pricing11分鐘
Analytic Foundations for Pricing25分鐘
Economic Value to the Customer18分鐘
Creating Customer Access18分鐘
Disruption in Information Delivery7分鐘
Managing Channel Conflict3分鐘
Online Retailing and E-Commerce12分鐘
Digital Marketing Foundations9分鐘
Summary2分鐘
1 個練習
Quiz #330分鐘
4

4

完成時間為 2 小時

BRANDING: Effective Brand Communications Strategies and Repositioning Strategies

完成時間為 2 小時
6 個視頻 (總計 87 分鐘)
6 個視頻
Brand Elements: Choosing a Brand Name19分鐘
Brand Elements: Color & Taglines11分鐘
Brand Elements: Packaging10分鐘
Brand Elements: Persuasion13分鐘
Repositioning a Brand18分鐘
1 個練習
Final Exam30分鐘

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關於 商务基础 專項課程

In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge....
商务基础

常見問題

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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