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About this 專項課程
100% 在線課程

100% 在線課程

立即開始，按照自己的計劃學習。
靈活的計劃

靈活的計劃

設置並保持靈活的截止日期。
初級

初級

At least 2 years of business experience.

完成時間（小時）

完成時間大約為4 個月

建議 5 小時/週
可選語言

英語（English）

字幕：英語（English）, 希臘語, 阿拉伯語（Arabic）...

您將學到的內容有

  • Check

    Complete a competitive analysis on a webpage

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    Develop a solid approach for achieving a productive and successful relationship with your client

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    Create influencer relationships and collaborations and analyze data to see which content gets the most shares

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    Create a final report of your findings and recommendations for SEO and present your recommendations to your client

您將獲得的技能

Search Engine Optimization (SEO)Social Media MarketingKeyword ResearchContent Marketing
100% 在線課程

100% 在線課程

立即開始，按照自己的計劃學習。
靈活的計劃

靈活的計劃

設置並保持靈活的截止日期。
初級

初級

At least 2 years of business experience.

完成時間（小時）

完成時間大約為4 個月

建議 5 小時/週
可選語言

英語（English）

字幕：英語（English）, 希臘語, 阿拉伯語（Arabic）...

How the 專項課程 Works

加入課程

Coursera 專項課程是幫助您掌握一門技能的一系列課程。若要開始學習，請直接註冊專項課程，或預覽專項課程並選擇您要首先開始學習的課程。當您訂閱專項課程的部分課程時，您將自動訂閱整個專項課程。您可以只完成一門課程，您可以隨時暫停學習或結束訂閱。訪問您的學生面板，跟踪您的課程註冊情況和進度。

實踐項目

每個專項課程都包括實踐項目。您需要成功完成這個（些）項目才能完成專項課程並獲得證書。如果專項課程中包括單獨的實踐項目課程，則需要在開始之前完成其他所有課程。

獲得證書

在結束每門課程並完成實踐項目之後，您會獲得一個證書，您可以向您的潛在雇主展示該證書並在您的職業社交網絡中分享。

how it works

此專項課程包含 6 門課程

課程1

Introduction to Search Engine Optimization

4.6
2,355 個評分
•
676 個審閱
Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO. You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization....
課程2

Search Engine Optimization Fundamentals

4.7
992 個評分
•
223 個審閱
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization....
課程3

Optimizing a Website for Search

4.7
551 個評分
•
114 個審閱
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements....
課程4

Advanced Content and Social Tactics to Optimize SEO

4.5
364 個評分
•
65 個審閱
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority....

講師

Avatar

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education
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Eric Enge

Co-Author of "The Art of SEO"
CEO, Stone Temple Consulting
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Dave Lloyd

Senior Manager, Global Search Marketing
Adobe Systems

關於 University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

常見問題

  • 可以！点击您感兴趣的课程卡开始注册即可。注册并完成课程后，您可以获得可共享的证书，或者您也可以旁听该课程免费查看课程资料。如果您订阅的课程是某专项课程的一部分，系统会自动为您订阅完整的专项课程。访问您的学生面板，跟踪您的进度。

  • 此课程完全在线学习，无需到教室现场上课。您可以通过网络或移动设备随时随地访问课程视频、阅读材料和作业。

  • 此专项课程不提供大学学分，但部分大学可能会选择接受专项课程证书作为学分。查看您的合作院校了解详情。

  • Yes, we recommend you move through the courses as listed to complete the Specialization. Each course builds on the previous course, especially the course Optimizing a Web for Search, relies on data and exercises from the previous course Search Engine Optimization Fundamentals to continue your learning.

還有其他問題嗎？請訪問 學生幫助中心。

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