Search Engine Optimization (SEO) Specialization
Become an SEO Expert. Master search engine optimization tools and strategies
About This Specialization
This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
Created by:
6 courses
Follow the suggested order or choose your own.
Projects
Designed to help you practice and apply the skills you learn.
Certificates
Highlight your new skills on your resume or LinkedIn.
Courses
- Beginner Specialization.
- No prior experience required.
COURSE 1
Introduction to Search Engine Optimization
Upcoming session: May 28- Subtitles
- English, Greek
About the Course
Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? WelcomYou can choose to take this course only. Learn more.
COURSE 2
Search Engine Optimization Fundamentals
Upcoming session: May 28- Commitment
- 课程周期：4周 学习时长：每周1-3小时
- Subtitles
- English
About the Course
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and performYou can choose to take this course only. Learn more.
COURSE 3
Optimizing a Website for Search
Upcoming session: May 28- Commitment
- 课程时长为4周，每周2-3小时
- Subtitles
- English
About the Course
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporatingYou can choose to take this course only. Learn more.
COURSE 4
Advanced Content and Social Tactics to Optimize SEO
Upcoming session: May 28- Commitment
- 4 weeks of study, 1-3 hours/week
- Subtitles
- English
About the Course
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to estYou can choose to take this course only. Learn more.
COURSE 5
Advanced Search Engine Optimization Strategies
Upcoming session: May 28- Commitment
- 4-6 weeks of study, 5-7 hours/week
- Subtitles
- English
About the Course
This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines.You can choose to take this course only. Learn more.
COURSE 6
Website Optimization Client Report Project
Upcoming session: Aug 6- Subtitles
- English
About the Capstone Project
SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the dYou can choose to take this course only. Learn more.
Creators
Dave Lloyd
Senior Manager, Global Search Marketing
Eric Enge
Co-Author of "The Art of SEO"
Rebekah May
SEO Manager & Lead SEO Instructor
FAQs
More questions? Visit the Learner Help Center.
