This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.
提供方


課程信息
No experience is needed to start this course.
Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.
您將學到的內容有
How to establish and manage a social media presence
How to create a brand, tone, and voice for a social media presence
How to manage a content calendar for a social media presence
How to evaluate the performance of content on social media and how to iterate on that performance
您將獲得的技能
No experience is needed to start this course.
Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.
提供方

Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.
教學大綱 - 您將從這門課程中學到什麼
Establish Your Presence
In week 1, you will learn how to establish your business presence on social media, and practice doing so, and how to create a brand using the EPIC brand framework.
Social Media Content
This week you will learn the elements of a post and how to create one for a business using text and images effectively.
Social Media Content Management
This week you will learn how to identify what to post and manage your content. You'll also learn how to moderate social media conversations and you’ll practice building a content calendar.
Evaluate Your Efforts
This week you will learn how to evaluate and optimize your social media marketing efforts. You'll practice using real world data to improve on your posts and optimize your efforts.
審閱
來自SOCIAL MEDIA MANAGEMENT 的熱門評論
Iam really happy I chose social media marketing as my course.they have very unique way of teaching and now I'm aware of so many different ways and tricks to grow on a business page. Thank you so much❤
This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose. Thank you Mrs. Anke
I love this course. Examples are specific and in detail. I love that the samples are like a reference to our activites. The instructor speaks clearly and easy to understand, uses common words.
The best course on its category. I liked the DIY and peer assignments method and the useful exemples and explanations of the teacher. Can't wait to start the next course of this certification.
關於 Facebook 社交媒体营销 專業證書
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This five-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.

常見問題
我什么时候能够访问课程视频和作业?
我订阅此证书后会得到什么?
完成课程后,我会获得大学学分吗?
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