The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution.
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- 5 stars82.29%
- 4 stars11.55%
- 3 stars3.74%
- 2 stars1.08%
- 1 star1.33%
來自THE DIGITAL MARKETING REVOLUTION的熱門評論
Thank you! I really enjoyed your style of teaching and the fact you made everything fun. I learned a lot and I wish I could actually take your courses in person. Thank you again!!!
Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.
This course was very interesting and engaging. As a working professional, I really liked the inclusion of the practical marketing tips. The course is very worthwhile!
Very good course. At the begining, modules are kind of long and maybe not necessarily to explain the concepts but just to explain the examples. Could be done shorter.
關於 数字化营销 專項課程
Master strategic marketing concepts and tools to address brand communication in a digital world.