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    • Advertising

    篩選依據

    ''advertising'的 306 個結果

    • University of Colorado Boulder

      University of Colorado Boulder

      Digital Advertising Strategy

      您將獲得的技能: Advertising, Advertising Campaigns, Back-End Web Development, Communication, Digital Marketing, Influencing, Marketing, Mathematical Theory & Analysis, Mathematics, Mobile Development, Relative Change And Difference, Sales, Social Media, Theoretical Computer Science, Web Development

      4.5

      (611 條評論)

      Beginner · Specialization · 3+ Months

    • 免費

      Duke University

      Duke University

      Advertising and Society

      您將獲得的技能: Entrepreneurship, Strategy and Operations, Critical Thinking, Marketing, Leadership and Management, Communication, Market Research, Digital Marketing, Research and Design, Sales, Advertising, History, Strategy, Business Analysis, Visual Design

      4.7

      (818 條評論)

      Mixed · Course · 1-3 Months

    • Coursera Project Network

      Coursera Project Network

      Google Ads for Beginners

      您將獲得的技能: Marketing, Digital Marketing, Advertising, Communication

      4.5

      (3k 條評論)

      Beginner · Rhyme Project · Less Than 2 Hours

    • University of Pennsylvania

      University of Pennsylvania

      Viral Marketing and How to Craft Contagious Content

      您將獲得的技能: Social Network, Marketing, Social Media, Influencing, Communication, Marketing Strategy, Marketing Psychology, Business Psychology, Storytelling

      4.8

      (4.7k 條評論)

      Mixed · Course · 1-4 Weeks

    • Meta

      Meta

      Meta Social Media Marketing

      您將獲得的技能: Advertising, Brand Management, Budget Management, Business Communication, Communication, Computer Networking, Data Analysis, Database Administration, Databases, Digital Marketing, Entrepreneurship, Experiment, Finance, Influencing, Leadership and Management, Market Research, Marketing, Measurement, Media Market, Network Security, Probability & Statistics, Public Relations, Research and Design, Security Engineering, Security Strategy, Social Media, Social Media Marketing, Software Engineering, Software Security, Software Testing, Writing

      4.8

      (10k 條評論)

      Beginner · Professional Certificate · 3+ Months

    • IE Business School

      IE Business School

      Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

      您將獲得的技能: Marketing, Communication, Advertising, Brand Management

      4.7

      (2.1k 條評論)

      Mixed · Course · 1-4 Weeks

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      Digital Marketing Institute

      Digital Marketing Institute

      Social Media Marketing in Practice

      您將獲得的技能: Advertising, Brand Management, Business Psychology, Communication, Culture, Design and Product, Digital Marketing, Entrepreneurship, Influencing, Leadership and Management, Market (Economics), Market Analysis, Marketing, Marketing Strategy, Media Market, Planning, Product Design, Project Management, Public Relations, Sales, Social Media, Social Media Marketing, Software Architecture, Software Engineering, Strategy, Strategy and Operations, Supply Chain and Logistics, Theoretical Computer Science, Web Design, Web Development

      4.5

      (107 條評論)

      Beginner · Specialization · 3+ Months

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      IE Business School

      IE Business School

      Marketing Strategy

      您將獲得的技能: Advertising, Business Psychology, Communication, Design and Product, Entrepreneurship, Finance, Financial Analysis, Human Computer Interaction, Investment Management, Leadership and Management, Market Analysis, Market Research, Marketing, Marketing Mix, Marketing Psychology, Media Strategy & Planning, Planning, Product Management, Product Marketing, Product Strategy, Research and Design, Sales, Strategy, Strategy and Operations, User Research, Value Proposition

      4.5

      (5.3k 條評論)

      Beginner · Specialization · 3+ Months

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      University of Colorado System

      University of Colorado System

      Clinical Data Science

      您將獲得的技能: Accounting, Advertising, Algorithms, Analysis, Clinical Data Management, Communication, Computational Logic, Computer Programming, Data Analysis, Data Management, Data Model, Databases, Extract, Transform, Load, Finance, Machine Learning, Marketing, Mathematical Theory & Analysis, Mathematics, Natural Language Processing, Programming Principles, R Programming, Regulations and Compliance, Statistical Programming, Theoretical Computer Science

      4.5

      (367 條評論)

      Intermediate · Specialization · 3+ Months

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      Meta

      Meta

      Fundamentals of Social Media Advertising

      您將獲得的技能: Marketing, Network Security, Computer Networking, Database Administration, Social Media Marketing, Digital Marketing, Social Media, Advertising, Security Engineering, Databases, Security Strategy, Communication, Software Security, Media Market

      4.8

      (1.1k 條評論)

      Beginner · Course · 1-3 Months

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      Northwestern University

      Northwestern University

      Content, Advertising & Social IMC

      您將獲得的技能: Marketing, Social Media, Communication

      4.7

      (1k 條評論)

      Mixed · Course · 1-4 Weeks

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      免費

      University of Pennsylvania

      University of Pennsylvania

      English for Media Literacy

      您將獲得的技能: Journalism, Marketing, Social Media, Grammar, Advertising, English Language, Communication, Analysis

      4.9

      (1.7k 條評論)

      Mixed · Course · 1-3 Months

    與 advertising 相關的搜索

    advertising and society
    advertising with meta
    digital advertising strategy
    search advertising
    native advertising
    content, advertising & social imc
    social media advertising
    create an advertising concept testing study in qualtrics
    1234…26

    總之,這是我們最受歡迎的 advertising 門課程中的 10 門

    • Digital Advertising Strategy: University of Colorado Boulder
    • Advertising and Society: Duke University
    • Google Ads for Beginners: Coursera Project Network
    • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
    • Meta Social Media Marketing: Meta
    • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
    • Social Media Marketing in Practice: Digital Marketing Institute
    • Marketing Strategy: IE Business School
    • Clinical Data Science: University of Colorado System
    • Fundamentals of Social Media Advertising: Meta

    您可以在 Marketing 中學到的技能

    市場(經濟學) (28)
    社交媒體 (15)
    營銷戰略 (14)
    分析 (13)
    品牌 (13)
    數字營銷 (13)
    營銷分析 (11)
    計劃 (11)
    建模 (9)
    社交媒體營銷 (9)
    品牌管理 (7)

    關於 廣告 的常見問題

    • Advertising is the promotion of products or services to the public, and an effective advertising strategy is essential to the success of any for-profit company. This field has grown more important, as well as more complex, since the advent of the digital era. In addition to traditional print, radio, and TV ads, today’s digital marketing professionals have many more channels to use as well as greater control over the audience these channels reach.

      Google Ads search advertising is a quintessential example of this new era; while similar in format to print ads, the power of Google’s search algorithms and user data allow advertisers to target ads so that they are displayed only to users likely to be interested in their products, and to pay only when these ads are successful in garnering clicks. Social media marketing such as Facebook advertising and Twitter advertising also allows for user-specific targeting of ads that can use images as well as text.

      There are also new opportunities for longer-form advertising. Native advertising uses the same format of the usual content of a publication, has expanded beyond traditional “advertorials” to include sponsored content on social media as well as branded content such as white papers. These formats may offer a means to convey more complex value propositions that can be particularly effective in business-to-business sales.

      Regardless of the channel used, today’s advertising professionals also have sophisticated marketing performance measurement and management tools to evaluate their effectiveness. That means that success in this field requires more than a knack for coming up with a memorable message - you also need to have skills in analytics to understand your results, iterate, and optimize.‎

    • Advertising expertise is an in-demand skill, but successful careers in this area - much like the evolution of the industry itself - increasingly depend on selling in the digital realm. Thus, today’s advertising professionals must keep up to date with the latest digital platforms and continually learn new skills to stay ahead of the curve in this rapidly evolving field.

      Experienced digital marketing specialists may work their way up through the ranks in advertising agencies and other organizations to become advertising and promotions managers. These high-level professionals are in charge of planning and carrying out ad campaigns across all forms of media, and must be able to understand the advertising goals of clients as well as manage staff responsible for executing on their vision. According to the Bureau of Labor Statistics, advertising and promotions managers earned a median annual wage of $125,510 in 2019.‎

    • Absolutely! Digital marketing courses and Specializations have long been some of the most popular learning content available on the Coursera platform, and the online format is an ideal medium for developing skills in the sophisticated digital tools and strategies available to today’s advertising professionals.

      With the opportunity to learn remotely from top-ranked schools like Duke University, University of Colorado Boulder, and the University of Illinois Urbana-Champaign, online courses through Coursera give you the opportunity to learn about advertising from leading experts and faculty on a flexible schedule and a lower cost than on-campus students.‎

    • Before starting to learn advertising, it helps to understand the fundamentals of writing and public speaking. Advertisers rely heavily on their communication skills as they try to persuade consumers to make a purchase or take some other type of action. Knowledge of psychology can also be useful because you'll need to understand what motivates people. Although traditional forms of advertising have involved mediums such as billboards, newspaper ads, and brochures, much of today's advertising efforts take place online. So, it helps to have a firm grasp of basic computer skills as well.‎

    • People who are creative and persuasive are well suited for roles in advertising. Advertising jobs require you to take a product or service and make it relevant and appealing to consumers. So, you'll need to test out creative approaches to getting your message across to a target demographic. Depending on the specific role, it might also help to have an extroverted personality and a willingness to step in front of a camera. However, many advertising jobs, such as graphic designer and commercial script writer, involve working behind the scenes.‎

    • Learning advertising could be the right path for anyone who has a passion for promoting their own works or the works of other people. Developing advertising skills is especially useful for people who plan to launch their own business, whether it's a for-profit or nonprofit service. Even if you don't personally plan to start a business, your advertising skills may help someone you know spread the word about their latest invention or new start-up. Independent contractors can also benefit from learning about advertising. For self-employed individuals, knowing how to stand out in a crowded field and catch the attention of potential clients is important for ongoing success.‎

    此常見問題解答內容僅供參考。建議學生多做研究,確保所追求的課程和其他證書符合他們的個人、專業和財務目標。
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