課程信息
18,904 次近期查看

第 3 門課程(共 4 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

完成時間大約為14 小時

建議:6 weeks of study, 2-4 hours/week...

英語(English)

字幕:英語(English)

第 3 門課程(共 4 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

完成時間大約為14 小時

建議:6 weeks of study, 2-4 hours/week...

英語(English)

字幕:英語(English)

學習Course的學生是

  • Marketing Specialists
  • Marketers
  • Public Relations Specialists
  • Translators
  • Sales Associates

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 7 小時

Product

6 個視頻 (總計 34 分鐘), 7 個閱讀材料, 7 個測驗
6 個視頻
1.4 Effective Brainstorming Techniques7分鐘
1.7 Giving Opinions in Brainstorming5分鐘
1.9 Group Dynamics: What Role Will You Play?4分鐘
1.12 Agreeing/Disagreeing In Meetings4分鐘
1.16 Week 1 Review9分鐘
7 個閱讀材料
1.1 Weekly Goals and Advice from Instructors10分鐘
1.3 Vocabulary Preview10分鐘
Directions for Submitting Audio or Video10分鐘
1.5 Why Brainstorming Works Best Online10分鐘
1.10 How Group Dynamics Affect Decisions10分鐘
1.14 Expressing Opinions-Sentence Stems10分鐘
1.20 Quizlet Vocabulary Practice: Product10分鐘
5 個練習
1.6 Checkpoint: Brainstorming12分鐘
1.8 Checkpoint: Giving Opinions in Brainstorming10分鐘
1.11 Checkpoint: Group Dynamics10分鐘
1.13 Checkpoint: Agreeing/Disagreeing In Meetings10分鐘
1.19 Week 1 Test20分鐘
2
完成時間為 5 小時

Product Perception

6 個視頻 (總計 33 分鐘), 10 個閱讀材料, 6 個測驗
6 個視頻
2.4 Writing Surveys That Get You Actionable Insights4分鐘
2.7 Visually Communicate Data with Charts5分鐘
2.11 Chart and Graph Interpretation5分鐘
2.14 Graph and Chart Presentation7分鐘
2.17 Week 2 Review8分鐘
10 個閱讀材料
2.1 Weekly Goals and Advice from Instructors10分鐘
2.3 Vocabulary Preview10分鐘
2.5 Writing Survey Questions: a Useful Blog Post10分鐘
2.9 Welcome to the Age of Experience10分鐘
BONUS: 5 Key Metrics Measuring Brand Loyalty10分鐘
2.13 Perceptual Edge: Problems and Solutions for Graphs10分鐘
BONUS - Eight Tips for Writing Effective Survey Questions10分鐘
BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention10分鐘
BONUS - Writing Good Survey Questions Tips and Advice10分鐘
2.20 Quizlet Vocabulary Practice: Product Perception10分鐘
5 個練習
2.6 Checkpoint: Writing Effective Surveys10分鐘
2.8 Checkpoint: Visual Communication - Charts8分鐘
2.12 Checkpoint: Chart and Graph Interpretation6分鐘
2.15 Checkpoint: Graph and Chart Presentation12分鐘
2.19 Week 2 Test20分鐘
3
完成時間為 5 小時

Promotion

6 個視頻 (總計 33 分鐘), 8 個閱讀材料, 5 個測驗
6 個視頻
3.4 Perception in Visual Communication4分鐘
3.6 Visual Communication Strategies6分鐘
3.8 Concise Language for Social Media Marketing5分鐘
3.11 Clever and Catchy with Caution5分鐘
3.18 Week 3 Review10分鐘
8 個閱讀材料
3.1 Weekly Goals and Advice from Instructors10分鐘
3.3 Vocabulary Preview10分鐘
3.5 It's All Gooooooooood10分鐘
3.9 Excellent PowerPoint Examples10分鐘
3.13 Nuts & Bolts ~ What is a Tagline?10分鐘
3.15 Creating your Personal Tagline Worksheet10分鐘
3.16 Creating Your Personal Tagline EXAMPLE Worksheet10分鐘
3.20 Quizlet Vocabulary Practice: Promotion10分鐘
4 個練習
3.7 Checkpoint: Visual Communication8分鐘
3.10 Checkpoint: Concise Language for Social Media Marketing10分鐘
3.12 Checkpoint: Clever and Catchy with Caution8分鐘
3.19 Week 3 Test16分鐘
4
完成時間為 3 小時

Persuasive Techniques

6 個視頻 (總計 42 分鐘), 8 個閱讀材料, 4 個測驗
6 個視頻
4.4 Cialdini's Principles of Influence - Part 16分鐘
4.7 Cialdini's Principles of Influence - Part 26分鐘
4.11 Power of One Word6分鐘
4.15 Influential Language8分鐘
4.18 Week 4 Review12分鐘
8 個閱讀材料
4.1 Weekly Goals and Advice from Instructors10分鐘
4.3 Vocabulary Preview10分鐘
4.5 "Why?" It works!10分鐘
4.9 Metaphor, A Persuasive Heavy Weight10分鐘
BONUS: Cialdini in His Own Words10分鐘
BONUS: Social Proof in Action10分鐘
4.13 How to Get People to Do Stuff: Nouns or Verbs?10分鐘
4.20 Quizlet Vocabulary Practice: Persuasive Techniques10分鐘
4 個練習
4.8 Checkpoint: Principles of Influence8分鐘
4.12 Checkpoint: Power of One Word6分鐘
4.16 Checkpoint: Influential Language14分鐘
4.19 Week 4 Test20分鐘
4.8
25 個審閱Chevron Right

40%

完成這些課程後已開始新的職業生涯

33%

通過此課程獲得實實在在的工作福利

來自Business English: Marketing and Sales的熱門評論

創建者 DDApr 6th 2018

Excellent course. High quality presentation skills. I really enjoyed learning! Thank You so much.

創建者 ANMar 13th 2017

The was the best part of the specialization !\n\nHighly recommend it

講師

Avatar

Andrea Mürau Haraway

International Educator
Arizona State University, Global Launch
Avatar

Wanda Huber

International Educator
Arizona State University Global Launch
Avatar

Jenny Young

International Educator
Arizona State University Global Launch
Avatar

Beatriz Fuentes-Anderson

International Educator
Arizona State University Global Launch

關於 亚利桑那州立大学

Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it....

關於 Business English 專項課程

This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas....
Business English

常見問題

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

還有其他問題嗎?請訪問 學生幫助中心