If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:
提供方
Business English 專項課程亚利桑那州立大学課程信息
141,907 次近期查看
學生職業成果
40%
完成這些課程後已開始新的職業生涯
33%
通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 3 門課程（共 4 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
中級
完成時間大約為31 小時
英語（English）
字幕：英語（English）, 阿拉伯語（Arabic）
講師
學生職業成果
40%
完成這些課程後已開始新的職業生涯
33%
通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 3 門課程（共 4 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
中級
完成時間大約為31 小時
英語（English）
字幕：英語（English）, 阿拉伯語（Arabic）
提供方
亚利桑那州立大学
Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 6 小時
Product
Where do you start with marketing a project or product? Why, with an effective brainstorming session, of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully, and brainstorm phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what-not-to-do’s in this episode of The Challenge.
完成時間為 6 小時
6 個視頻 （總計 34 分鐘）, 7 個閱讀材料, 7 個測驗
6 個視頻
1.4 Effective Brainstorming Techniques7分鐘
1.7 Giving Opinions in Brainstorming5分鐘
1.9 Group Dynamics: What Role Will You Play?4分鐘
1.12 Agreeing/Disagreeing In Meetings4分鐘
1.16 Week 1 Review9分鐘
7 個閱讀材料
1.1 Weekly Goals and Advice from Instructors10分鐘
1.3 Vocabulary Preview10分鐘
Directions for Submitting Audio or Video10分鐘
1.5 Why Brainstorming Works Best Online10分鐘
1.10 How Group Dynamics Affect Decisions10分鐘
1.14 Expressing Opinions-Sentence Stems10分鐘
1.20 Quizlet Vocabulary Practice: Product10分鐘
5 個練習
1.6 Checkpoint: Brainstorming30分鐘
1.8 Checkpoint: Giving Opinions in Brainstorming30分鐘
1.11 Checkpoint: Group Dynamics30分鐘
1.13 Checkpoint: Agreeing/Disagreeing In Meetings30分鐘
1.19 Week 1 Test30分鐘
完成時間為 6 小時
Product Perception
Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.
完成時間為 6 小時
6 個視頻 （總計 33 分鐘）, 10 個閱讀材料, 6 個測驗
6 個視頻
2.4 Writing Surveys That Get You Actionable Insights4分鐘
2.7 Visually Communicate Data with Charts5分鐘
2.11 Chart and Graph Interpretation5分鐘
2.14 Graph and Chart Presentation7分鐘
2.17 Week 2 Review8分鐘
10 個閱讀材料
2.1 Weekly Goals and Advice from Instructors10分鐘
2.3 Vocabulary Preview10分鐘
2.5 Writing Survey Questions: a Useful Blog Post10分鐘
2.9 Welcome to the Age of Experience10分鐘
BONUS: 5 Key Metrics Measuring Brand Loyalty10分鐘
2.13 Perceptual Edge: Problems and Solutions for Graphs10分鐘
BONUS - Eight Tips for Writing Effective Survey Questions10分鐘
BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention10分鐘
BONUS - Writing Good Survey Questions Tips and Advice10分鐘
2.20 Quizlet Vocabulary Practice: Product Perception10分鐘
5 個練習
2.6 Checkpoint: Writing Effective Surveys30分鐘
2.8 Checkpoint: Visual Communication - Charts30分鐘
2.12 Checkpoint: Chart and Graph Interpretation30分鐘
2.15 Checkpoint: Graph and Chart Presentation30分鐘
2.19 Week 2 Test30分鐘
完成時間為 5 小時
Promotion
Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy The Challenge sketch.
完成時間為 5 小時
6 個視頻 （總計 33 分鐘）, 8 個閱讀材料, 5 個測驗
6 個視頻
3.4 Perception in Visual Communication4分鐘
3.6 Visual Communication Strategies6分鐘
3.8 Concise Language for Social Media Marketing5分鐘
3.11 Clever and Catchy with Caution5分鐘
3.18 Week 3 Review10分鐘
8 個閱讀材料
3.1 Weekly Goals and Advice from Instructors10分鐘
3.3 Vocabulary Preview10分鐘
3.5 It's All Gooooooooood10分鐘
3.9 Excellent PowerPoint Examples10分鐘
3.13 Nuts & Bolts ~ What is a Tagline?10分鐘
3.15 Creating your Personal Tagline Worksheet10分鐘
3.16 Creating Your Personal Tagline EXAMPLE Worksheet10分鐘
3.20 Quizlet Vocabulary Practice: Promotion10分鐘
4 個練習
3.7 Checkpoint: Visual Communication30分鐘
3.10 Checkpoint: Concise Language for Social Media Marketing30分鐘
3.12 Checkpoint: Clever and Catchy with Caution30分鐘
3.19 Week 3 Test30分鐘
完成時間為 4 小時
Persuasive Techniques
By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.
完成時間為 4 小時
6 個視頻 （總計 42 分鐘）, 8 個閱讀材料, 4 個測驗
6 個視頻
4.4 Cialdini's Principles of Influence - Part 16分鐘
4.7 Cialdini's Principles of Influence - Part 26分鐘
4.11 Power of One Word6分鐘
4.15 Influential Language8分鐘
4.18 Week 4 Review12分鐘
8 個閱讀材料
4.1 Weekly Goals and Advice from Instructors10分鐘
4.3 Vocabulary Preview10分鐘
4.5 "Why?" It works!10分鐘
4.9 Metaphor, A Persuasive Heavy Weight10分鐘
BONUS: Cialdini in His Own Words10分鐘
BONUS: Social Proof in Action10分鐘
4.13 How to Get People to Do Stuff: Nouns or Verbs?10分鐘
4.20 Quizlet Vocabulary Practice: Persuasive Techniques10分鐘
4 個練習
4.8 Checkpoint: Principles of Influence30分鐘
4.12 Checkpoint: Power of One Word30分鐘
4.16 Checkpoint: Influential Language30分鐘
4.19 Week 4 Test30分鐘
審閱
來自BUSINESS ENGLISH: MARKETING AND SALES的熱門評論
由 DD 提供2020年8月26日
This course is one of the best courses taken. The combination of the communication and language sections were phenomenal. The videos, info graphs and articles were very informative. Excellent Course!
由 DS 提供2020年5月4日
Really a fantastic course, you will really enjoy all the lectures, blogs, youtube videos , peer review assignment etc. This course will excite you and motivate you. its really a must for everyone!
由 LB 提供2019年11月26日
Students that want to learn the basics of marketing and sales should refer to this course . lectures in this videos are too good and perfect for understanding.I strongly recommend this course.
由 AZ 提供2018年7月12日
This course is helpful enough to gather all information in the heal. Of course you need to study additional resources for the best practice. Thanks to all speakers. You are doing a great job!
關於 Business English 專項課程
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
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讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程，则可以免费查看大多数课程资料。要访问评分作业并获得证书，您需要在旁听期间或之后购买证书体验。如果看不到旁听选项：
- 课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
- 课程可能会改为提供'完整课程，没有证书'。通过此选项，您可以查看所有课程材料、提交所要求的作业，以及获得最终成绩。这也意味着您将无法购买证书体验。
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
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是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
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