If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:
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- 5 stars80.76%
- 4 stars16.05%
- 3 stars1.43%
- 2 stars0.63%
- 1 star1.11%
來自BUSINESS ENGLISH: MARKETING AND SALES的熱門評論
It is wonderful course to have taken. Bridging the gaps between communication in English language, and marketing and sales!
This course is helpful enough to gather all information in the heal. Of course you need to study additional resources for the best practice. Thanks to all speakers. You are doing a great job!
This course is one of the best courses taken. The combination of the communication and language sections were phenomenal. The videos, info graphs and articles were very informative. Excellent Course!
I would like to applaud Coursera, I am happy I choose this platform for enhancement and I enjoyed this course it provided me the knowedge that will yeild excellence.
關於 商务英语 專項課程
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.