If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:
提供方
商务英语 專項課程亚利桑那州立大学課程信息
17,012 次近期查看
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 3 門課程（共 4 門）
中級
完成時間大約為32 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 越南語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 3 門課程（共 4 門）
中級
完成時間大約為32 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 越南語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
提供方
亚利桑那州立大学
Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.
授課大綱 - 您將從這門課程中學到什麼
完成時間為 7 小時
Product
Where do you start with marketing a project or product? Why, with an effective brainstorming session, of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully, and brainstorm phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what-not-to-do’s in this episode of The Challenge.
完成時間為 7 小時
6 個視頻 （總計 34 分鐘）, 7 個閱讀材料, 7 個測驗
完成時間為 6 小時
Product Perception
Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.
完成時間為 6 小時
6 個視頻 （總計 33 分鐘）, 10 個閱讀材料, 6 個測驗
完成時間為 5 小時
Promotion
Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy The Challenge sketch.
完成時間為 5 小時
6 個視頻 （總計 33 分鐘）, 8 個閱讀材料, 5 個測驗
完成時間為 5 小時
Persuasive Techniques
By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.
完成時間為 5 小時
6 個視頻 （總計 42 分鐘）, 8 個閱讀材料, 4 個測驗
審閱
- 5 stars80.76%
- 4 stars16.05%
- 3 stars1.43%
- 2 stars0.63%
- 1 star1.11%
來自BUSINESS ENGLISH: MARKETING AND SALES的熱門評論
由 OO 提供2020年5月27日
It is wonderful course to have taken. Bridging the gaps between communication in English language, and marketing and sales!
由 HZ 提供2018年7月12日
This course is helpful enough to gather all information in the heal. Of course you need to study additional resources for the best practice. Thanks to all speakers. You are doing a great job!
由 DD 提供2020年11月22日
This course is one of the best courses taken. The combination of the communication and language sections were phenomenal. The videos, info graphs and articles were very informative. Excellent Course!
由 KS 提供2022年3月14日
I would like to applaud Coursera, I am happy I choose this platform for enhancement and I enjoyed this course it provided me the knowedge that will yeild excellence.
關於 商务英语 專項課程
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
常見問題
我什么时候能够访问课程视频和作业？
我订阅此专项课程后会得到什么？
有助学金吗？
還有其他問題嗎？請訪問 學生幫助中心。
