If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:
Business English 專項課程亚利桑那州立大学課程信息
123,575 次近期查看
學生職業成果
40%
完成這些課程後已開始新的職業生涯
33%
通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 3 門課程（共 4 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
中級
完成時間大約為30 小時
英語（English）
字幕：英語（English）, 阿拉伯語（Arabic）
學生職業成果
40%
完成這些課程後已開始新的職業生涯
33%
通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 3 門課程（共 4 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
中級
完成時間大約為30 小時
英語（English）
字幕：英語（English）, 阿拉伯語（Arabic）
提供方
亚利桑那州立大学
Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 7 小時
Product
Where do you start with marketing a project or product? Why, with an effective brainstorming session, of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully, and brainstorm phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what-not-to-do’s in this episode of The Challenge.
完成時間為 7 小時
6 個視頻 （總計 34 分鐘）, 7 個閱讀材料, 7 個測驗
6 個視頻
1.4 Effective Brainstorming Techniques7分鐘
1.7 Giving Opinions in Brainstorming5分鐘
1.9 Group Dynamics: What Role Will You Play?4分鐘
1.12 Agreeing/Disagreeing In Meetings4分鐘
1.16 Week 1 Review9分鐘
7 個閱讀材料
1.1 Weekly Goals and Advice from Instructors10分鐘
1.3 Vocabulary Preview10分鐘
Directions for Submitting Audio or Video10分鐘
1.5 Why Brainstorming Works Best Online10分鐘
1.10 How Group Dynamics Affect Decisions10分鐘
1.14 Expressing Opinions-Sentence Stems10分鐘
1.20 Quizlet Vocabulary Practice: Product10分鐘
5 個練習
1.6 Checkpoint: Brainstorming12分鐘
1.8 Checkpoint: Giving Opinions in Brainstorming10分鐘
1.11 Checkpoint: Group Dynamics10分鐘
1.13 Checkpoint: Agreeing/Disagreeing In Meetings10分鐘
1.19 Week 1 Test20分鐘
完成時間為 5 小時
Product Perception
Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.
完成時間為 5 小時
6 個視頻 （總計 33 分鐘）, 10 個閱讀材料, 6 個測驗
6 個視頻
2.4 Writing Surveys That Get You Actionable Insights4分鐘
2.7 Visually Communicate Data with Charts5分鐘
2.11 Chart and Graph Interpretation5分鐘
2.14 Graph and Chart Presentation7分鐘
2.17 Week 2 Review8分鐘
10 個閱讀材料
2.1 Weekly Goals and Advice from Instructors10分鐘
2.3 Vocabulary Preview10分鐘
2.5 Writing Survey Questions: a Useful Blog Post10分鐘
2.9 Welcome to the Age of Experience10分鐘
BONUS: 5 Key Metrics Measuring Brand Loyalty10分鐘
2.13 Perceptual Edge: Problems and Solutions for Graphs10分鐘
BONUS - Eight Tips for Writing Effective Survey Questions10分鐘
BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention10分鐘
BONUS - Writing Good Survey Questions Tips and Advice10分鐘
2.20 Quizlet Vocabulary Practice: Product Perception10分鐘
5 個練習
2.6 Checkpoint: Writing Effective Surveys10分鐘
2.8 Checkpoint: Visual Communication - Charts8分鐘
2.12 Checkpoint: Chart and Graph Interpretation6分鐘
2.15 Checkpoint: Graph and Chart Presentation12分鐘
2.19 Week 2 Test20分鐘
完成時間為 5 小時
Promotion
Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy The Challenge sketch.
完成時間為 5 小時
6 個視頻 （總計 33 分鐘）, 8 個閱讀材料, 5 個測驗
6 個視頻
3.4 Perception in Visual Communication4分鐘
3.6 Visual Communication Strategies6分鐘
3.8 Concise Language for Social Media Marketing5分鐘
3.11 Clever and Catchy with Caution5分鐘
3.18 Week 3 Review10分鐘
8 個閱讀材料
3.1 Weekly Goals and Advice from Instructors10分鐘
3.3 Vocabulary Preview10分鐘
3.5 It's All Gooooooooood10分鐘
3.9 Excellent PowerPoint Examples10分鐘
3.13 Nuts & Bolts ~ What is a Tagline?10分鐘
3.15 Creating your Personal Tagline Worksheet10分鐘
3.16 Creating Your Personal Tagline EXAMPLE Worksheet10分鐘
3.20 Quizlet Vocabulary Practice: Promotion10分鐘
4 個練習
3.7 Checkpoint: Visual Communication8分鐘
3.10 Checkpoint: Concise Language for Social Media Marketing10分鐘
3.12 Checkpoint: Clever and Catchy with Caution8分鐘
3.19 Week 3 Test16分鐘
完成時間為 3 小時
Persuasive Techniques
By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.
完成時間為 3 小時
6 個視頻 （總計 42 分鐘）, 8 個閱讀材料, 4 個測驗
6 個視頻
4.4 Cialdini's Principles of Influence - Part 16分鐘
4.7 Cialdini's Principles of Influence - Part 26分鐘
4.11 Power of One Word6分鐘
4.15 Influential Language8分鐘
4.18 Week 4 Review12分鐘
8 個閱讀材料
4.1 Weekly Goals and Advice from Instructors10分鐘
4.3 Vocabulary Preview10分鐘
4.5 "Why?" It works!10分鐘
4.9 Metaphor, A Persuasive Heavy Weight10分鐘
BONUS: Cialdini in His Own Words10分鐘
BONUS: Social Proof in Action10分鐘
4.13 How to Get People to Do Stuff: Nouns or Verbs?10分鐘
4.20 Quizlet Vocabulary Practice: Persuasive Techniques10分鐘
4 個練習
4.8 Checkpoint: Principles of Influence8分鐘
4.12 Checkpoint: Power of One Word6分鐘
4.16 Checkpoint: Influential Language14分鐘
4.19 Week 4 Test20分鐘
審閱
來自BUSINESS ENGLISH: MARKETING AND SALES的熱門評論
由 DS 提供2020年5月4日
Really a fantastic course, you will really enjoy all the lectures, blogs, youtube videos , peer review assignment etc. This course will excite you and motivate you. its really a must for everyone!
由 LB 提供2019年11月26日
Students that want to learn the basics of marketing and sales should refer to this course . lectures in this videos are too good and perfect for understanding.I strongly recommend this course.
由 AZ 提供2018年7月12日
This course is helpful enough to gather all information in the heal. Of course you need to study additional resources for the best practice. Thanks to all speakers. You are doing a great job!
由 SL 提供2019年11月10日
I'm very thankful to Coursera and Tutors, who motivate me to complete this course. It was very informative, and I hope I can apply the tactics that were taught in this course. Thanks, again
關於 Business English 專項課程
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
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