課程信息

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學生職業成果

33%

完成這些課程後已開始新的職業生涯

35%

通過此課程獲得實實在在的工作福利

13%

加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 5 門課程(共 7 門)
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為19 小時
英語(English)
字幕:英語(English)

您將獲得的技能

Mobile MarketingSocial MediaPlanningDigital Marketing

學生職業成果

33%

完成這些課程後已開始新的職業生涯

35%

通過此課程獲得實實在在的工作福利

13%

加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 5 門課程(共 7 門)
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為19 小時
英語(English)
字幕:英語(English)

提供方

伊利诺伊大学香槟分校 徽標

伊利诺伊大学香槟分校

立即開始攻讀碩士學位

此 課程 隸屬於 伊利诺伊大学香槟分校 提供的 100% 在線 Master of Business Administration (iMBA)。如果您被錄取參加全部課程,您的課程將計入您的學位學習進程。

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內容評分Thumbs Up95%(8,027 個評分)Info
1

1

完成時間為 5 小時

Course Overview and Optimizing Your Digital Assets

完成時間為 5 小時
9 個視頻 (總計 82 分鐘), 9 個閱讀材料, 2 個測驗
9 個視頻
1-1.1 Overview: Essential Steps to Prepare for Digital Marketing Success1分鐘
1-1.2 Know Yourself: Digital Marketing Self-Assessment9分鐘
1-1.3 Know Your Target: New Ways to Identify & Reach Target Consumers12分鐘
1-1.4 Know Your Goal: Aligning Strategies, Goals, & Business Objective9分鐘
1-1.5 Know Your Message: Digital Content & Communication Channels7分鐘
1-1.6 Know Your Message: Digital Asset Management & Development Marketing Considerations of Your Company's Website7分鐘
Interview: Mary McIlrath, SVP & Partner at C+R Research23分鐘
1-3.1 Big Data in Digital Marketing7分鐘
9 個閱讀材料
Syllabus30分鐘
About the Discussion Forums10分鐘
Glossary20分鐘
Brand Descriptions10分鐘
About the Rubric for Peer Assessment10分鐘
Getting to Know Your Classmates10分鐘
Module 1 Overview20分鐘
Module 1 Readings1小時
1-3.2 Extra Resources20分鐘
2 個練習
Orientation Quiz10分鐘
Module 1 Quiz10分鐘
2

2

完成時間為 5 小時

Online and Video Marketing

完成時間為 5 小時
8 個視頻 (總計 59 分鐘), 3 個閱讀材料, 2 個測驗
8 個視頻
2-1.2 Online Advertising: Opportunities & Challenges7分鐘
2-1.3 Online Advertising: Nuts & Bolts5分鐘
2-1.4 Search Optimization: SEO Strategies6分鐘
2-1.5 Search Optimization: Essential Steps6分鐘
2-1.6 Search Optimization: Future Trends3分鐘
2-1.7 CRM and Marketing Automation8分鐘
Interviews: AMOBEE Executives19分鐘
3 個閱讀材料
Module 2 Overview20分鐘
Module 2 Readings1 小時 30 分
Mod 2 Extra Resources30分鐘
1 個練習
Module 2 Quiz10分鐘
3

3

完成時間為 3 小時

Social and Email Marketing

完成時間為 3 小時
8 個視頻 (總計 67 分鐘), 3 個閱讀材料, 1 個測驗
8 個視頻
3-1.2 Online Video Marketing: Content, Ads, Campaigns, & Process8分鐘
3-1.3 Online Video Marketing: New Strategies and Other Considerations6分鐘
3-1.4 Social Media Marketing Strategies Overview5分鐘
3-1.5 Buzz & Influencer Marketing: Strategies6分鐘
3-1.6 Buzz & Influencer Marketing: Other Considerations7分鐘
3-1.7 Buzz & Influencer Marketing: Planning and Executing8分鐘
Interview: Steve Raquel, President at IOVMedia & Adjunct Lecturer21分鐘
3 個閱讀材料
Module 3 Overview20分鐘
Module 3 Readings1小時
Mod 3 Extra Resources30分鐘
1 個練習
Module 3 Quiz10分鐘
4

4

完成時間為 6 小時

Putting It All Together for Your Digital Plan

完成時間為 6 小時
8 個視頻 (總計 69 分鐘), 4 個閱讀材料, 2 個測驗
8 個視頻
4-1.2 Measures of Campaign Success: Web Analytics10分鐘
4-1.3 Measures of Campaign Success: Social Media Metrics8分鐘
4-1.4 Challenges & Pitfalls: Ad Fraud & Brand Safety9分鐘
4-1.5 Challenges & Pitfalls: Consumer Privacy & Ad Blocking4分鐘
4-1.6 Course Wrap-Up: Key Take-Aways & Integrated Approach10分鐘
Interview: Jill Ferguson, Chartbeat’s Head of Product Education20分鐘
Gies Online Programs3分鐘
4 個閱讀材料
Module 4 Overview20分鐘
Module 4 Readings50分鐘
Mod 4 Extra Resources1小時
Congratulations!10分鐘
1 個練習
Module 4 Quiz10分鐘

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關於 数字化营销 專項課程

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
数字化营销

常見問題

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  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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