The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication.
数字化营销 專項課程伊利诺伊大学香槟分校課程信息
231,125 次近期查看
學生職業成果
33%
完成這些課程後已開始新的職業生涯
35%
通過此課程獲得實實在在的工作福利
13%
加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 5 門課程（共 7 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為17 小時
英語（English）
字幕：英語（English）
您將獲得的技能
Mobile MarketingSocial MediaPlanningDigital Marketing
學生職業成果
33%
完成這些課程後已開始新的職業生涯
35%
通過此課程獲得實實在在的工作福利
13%
加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 5 門課程（共 7 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為17 小時
英語（English）
字幕：英語（English）
提供方
伊利诺伊大学香槟分校
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
立即開始攻讀碩士學位
此 課程 隸屬於 伊利诺伊大学香槟分校 提供的 100% 在線 Master of Business Administration (iMBA)。
如果您被錄取參加全部課程，您的課程將計入您的學位學習進程。
教學大綱 - 您將從這門課程中學到什麼
完成時間為 5 小時
Course Overview and Optimizing Your Digital Assets
In this module, you will learn the best practices for successful online copywriting and SEO, how specialized search can affect your rankings, and how to plan, set up, and run your own search campaign.
完成時間為 5 小時
9 個視頻 （總計 82 分鐘）, 9 個閱讀材料, 2 個測驗
9 個視頻
1-1.1 Overview: Essential Steps to Prepare for Digital Marketing Success1分鐘
1-1.2 Know Yourself: Digital Marketing Self-Assessment9分鐘
1-1.3 Know Your Target: New Ways to Identify & Reach Target Consumers12分鐘
1-1.4 Know Your Goal: Aligning Strategies, Goals, & Business Objective9分鐘
1-1.5 Know Your Message: Digital Content & Communication Channels7分鐘
1-1.6 Know Your Message: Digital Asset Management & Development Marketing Considerations of Your Company's Website7分鐘
Interview: Mary McIlrath, SVP & Partner at C+R Research23分鐘
1-3.1 Big Data in Digital Marketing7分鐘
9 個閱讀材料
Syllabus30分鐘
About the Discussion Forums10分鐘
Glossary20分鐘
Brand Descriptions10分鐘
About the Rubric for Peer Assessment10分鐘
Getting to Know Your Classmates10分鐘
Module 1 Overview20分鐘
Module 1 Readings1小時
1-3.2 Extra Resources20分鐘
2 個練習
Orientation Quiz30分鐘
Module 1 Quiz10分鐘
完成時間為 4 小時
Online and Video Marketing
In this module, you will learn how and where to place your online advertising, the process of producing successful online videos, and paid, earned, and owned methods of promoting online videos.
完成時間為 4 小時
8 個視頻 （總計 59 分鐘）, 3 個閱讀材料, 2 個測驗
8 個視頻
2-1.2 Online Advertising: Opportunities & Challenges7分鐘
2-1.3 Online Advertising: Nuts & Bolts5分鐘
2-1.4 Search Optimization: SEO Strategies6分鐘
2-1.5 Search Optimization: Essential Steps6分鐘
2-1.6 Search Optimization: Future Trends3分鐘
2-1.7 CRM and Marketing Automation8分鐘
Interviews: AMOBEE Executives19分鐘
3 個閱讀材料
Module 2 Overview20分鐘
Module 2 Readings1 小時 30 分
Mod 2 Extra Resources30分鐘
1 個練習
Module 2 Quiz10分鐘
完成時間為 3 小時
Social and Email Marketing
In this module, you will learn the best ways to engage with audiences on social channels, social media strategy creation and execution, how to plan and execute an email campaign, and effective campaign measurement.
完成時間為 3 小時
8 個視頻 （總計 67 分鐘）, 3 個閱讀材料, 1 個測驗
8 個視頻
3-1.2 Online Video Marketing: Content, Ads, Campaigns, & Process8分鐘
3-1.3 Online Video Marketing: New Strategies and Other Considerations6分鐘
3-1.4 Social Media Marketing Strategies Overview5分鐘
3-1.5 Buzz & Influencer Marketing: Strategies6分鐘
3-1.6 Buzz & Influencer Marketing: Other Considerations7分鐘
3-1.7 Buzz & Influencer Marketing: Planning and Executing8分鐘
Interview: Steve Raquel, President at IOVMedia & Adjunct Lecturer21分鐘
3 個閱讀材料
Module 3 Overview20分鐘
Module 3 Readings1小時
Mod 3 Extra Resources30分鐘
1 個練習
Module 3 Quiz10分鐘
完成時間為 5 小時
Putting It All Together for Your Digital Plan
In this module, you will learn a variety of mobile messaging channels and applications, the role that mobile plays in an integrated marketing strategy, how to track mobile activity, how to optimize your digital plan, and the best practices in digital.
完成時間為 5 小時
8 個視頻 （總計 69 分鐘）, 4 個閱讀材料, 2 個測驗
8 個視頻
4-1.2 Measures of Campaign Success: Web Analytics10分鐘
4-1.3 Measures of Campaign Success: Social Media Metrics8分鐘
4-1.4 Challenges & Pitfalls: Ad Fraud & Brand Safety9分鐘
4-1.5 Challenges & Pitfalls: Consumer Privacy & Ad Blocking4分鐘
4-1.6 Course Wrap-Up: Key Take-Aways & Integrated Approach10分鐘
Interview: Jill Ferguson, Chartbeat’s Head of Product Education20分鐘
Gies Online Programs3分鐘
4 個閱讀材料
Module 4 Overview20分鐘
Module 4 Readings50分鐘
Mod 4 Extra Resources1小時
Congratulations!10分鐘
1 個練習
Module 4 Quiz10分鐘
審閱
來自DIGITAL MEDIA AND MARKETING STRATEGIES的熱門評論
由 JJ 提供2020年8月30日
I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices
由 H 提供2020年5月24日
It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.
由 DA 提供2020年11月16日
I have learned tremendously from this course, which I was able to immediately apply to my work. Grateful for the informative insights, as well as the sharing from different industry practitioners.
由 ED 提供2018年9月30日
Useful content in lectures, but peer-graded assignment theme seemed too boring, would have preferred a more interesting topic in order to complete it with passion rather than for the grade-sake.
關於 数字化营销 專項課程
Master strategic marketing concepts and tools to address brand communication in a digital world.
常見問題
我什么时候能够访问课程视频和作业？
我订阅此专项课程后会得到什么？
Is financial aid available?
完成课程后，我会获得大学学分吗？
還有其他問題嗎？請訪問 學生幫助中心。
