University of Illinois at Urbana-Champaign
Digital Media and Marketing Strategies
University of Illinois at Urbana-Champaign

Digital Media and Marketing Strategies

This course is part of Digital Marketing Specialization

Taught in English

Some content may not be translated

Mike Yao

Instructor: Mike Yao

130,266 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.6

(3,060 reviews)

|

96%

Beginner level
No prior experience required
19 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.6

(3,060 reviews)

|

96%

Beginner level
No prior experience required
19 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Digital Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

In this module, you will learn to strategically align business and marketing goals through strategic communication. You will also learn how to evaluate and prepare your digital assets for launching a digital campaign.

What's included

9 videos7 readings2 quizzes

In this module, you will learn key concepts and tactical considerations in managing online advertising, search optimization, content-based marketing, and CRM to discover and reach prospective consumers. 

What's included

9 videos3 readings1 quiz1 peer review

In this module, you will learn the best ways to engage with audiences on social channels, social media strategy creation and execution, how to plan and execute an email campaign, and effective campaign measurement.

What's included

8 videos3 readings1 quiz

In this module, you will learn how to strategically select the appropriate KPIs and metrics to evaluate digital campaign success. You will also learn about the challenges and pitfalls in digital marketing. 

What's included

9 videos4 readings1 quiz1 peer review1 plugin

Instructor

Instructor ratings
4.7 (525 ratings)
Mike Yao
University of Illinois at Urbana-Champaign
5 Courses173,652 learners

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Recommended if you're interested in Marketing

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4.6

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