The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication.
数字化营销 專項課程伊利诺伊大学香槟分校課程信息
56,942 次近期查看
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可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 6 門課程（共 7 門）
初級
完成時間大約為20 小時
英語（English）
字幕：英語（English）
您將獲得的技能
- Digital Marketing
- Social Media
- Content Marketing
- search marketing
- Brand Communication
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 6 門課程（共 7 門）
初級
完成時間大約為20 小時
英語（English）
字幕：英語（English）
提供方
伊利诺伊大学香槟分校
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
立即開始攻讀碩士學位
此 課程 隸屬於 伊利诺伊大学香槟分校 提供的 100% 在線 Master of Business Administration (iMBA)。
如果您被錄取參加全部課程，您的課程將計入您的學位學習進程。
授課大綱 - 您將從這門課程中學到什麼
完成時間為 5 小時
Course Orientation and Module 1: Setting Goals and Preparing Your Digital Assets
In this module, you will learn to strategically align business and marketing goals through strategic communication. You will also learn how to evaluate and prepare your digital assets for launching a digital campaign.
完成時間為 5 小時
9 個視頻 （總計 85 分鐘）, 7 個閱讀材料, 2 個測驗
完成時間為 6 小時
Online and Video Marketing
In this module, you will learn key concepts and tactical considerations in managing online advertising, search optimization, content-based marketing, and CRM to discover and reach prospective consumers.
完成時間為 6 小時
9 個視頻 （總計 93 分鐘）, 3 個閱讀材料, 2 個測驗
完成時間為 3 小時
Social and Email Marketing
In this module, you will learn the best ways to engage with audiences on social channels, social media strategy creation and execution, how to plan and execute an email campaign, and effective campaign measurement.
完成時間為 3 小時
8 個視頻 （總計 54 分鐘）, 3 個閱讀材料, 1 個測驗
完成時間為 5 小時
Putting It All Together for Your Digital Plan
In this module, you will learn how to strategically select the appropriate KPIs and metrics to evaluate digital campaign success. You will also learn about the challenges and pitfalls in digital marketing.
完成時間為 5 小時
9 個視頻 （總計 75 分鐘）, 4 個閱讀材料, 2 個測驗
審閱
來自DIGITAL MEDIA AND MARKETING STRATEGIES的熱門評論
由 JJ 提供2020年8月30日
I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices
由 GC 提供2020年12月20日
great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!
由 H 提供2020年5月24日
It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.
由 DA 提供2020年11月16日
I have learned tremendously from this course, which I was able to immediately apply to my work. Grateful for the informative insights, as well as the sharing from different industry practitioners.
關於 数字化营销 專項課程
Master strategic marketing concepts and tools to address brand communication in a digital world.
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