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Brand Management 課程

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University of Illinois at Urbana-Champaign
Master of Science in ManagementUniversity of Illinois at Urbana-Champaign
Salesforce
Salesforce Sales Development RepresentativeSalesforce
University of Illinois at Urbana-Champaign
Master of Science in ManagementUniversity of Illinois at Urbana-Champaign
Salesforce
Salesforce Sales Development RepresentativeSalesforce

“brand management”共返回 848 條結果

  • Brand Management: Aligning Business, Brand and Behaviour by University of London, London Business School
    Brand Management: Aligning Business, Brand and Behaviour
    University of London
    課程
    評分為 4.9(滿分 5 星)。 3539 條評論
    4.9(3,539)
    140k 名學生
    Beginner LevelBeginner
  • Branding: The Creative Journey by IE Business School
    Branding: The Creative Journey
    IE Business School
    專項課程
    評分為 4.6(滿分 5 星)。 688 條評論
    4.6(688)
    51k 名學生
    Beginner LevelBeginner
  • Marketing Analytics by University of Virginia
    Marketing Analytics
    University of Virginia
    課程
    評分為 4.7(滿分 5 星)。 5507 條評論
    4.7(5,507)
    250k 名學生
    Beginner LevelBeginner
  • Brand and Product Management by IE Business School
    Brand and Product Management
    IE Business School
    課程
    評分為 4.7(滿分 5 星)。 1962 條評論
    4.7(1,962)
    69k 名學生
    Mixed LevelMixed
  • Management of Fashion and Luxury Companies by Università Bocconi
    Management of Fashion and Luxury Companies
    Università Bocconi
    課程
    評分為 4.7(滿分 5 星)。 4009 條評論
    4.7(4,009)
    150k 名學生
    Mixed LevelMixed
  • Brand Identity and Strategy by IE Business School
    Brand Identity and Strategy
    IE Business School
    課程
    評分為 4.7(滿分 5 星)。 348 條評論
    4.7(348)
    27k 名學生
    Intermediate LevelIntermediate
  • Business Foundations by University of Pennsylvania
    Business Foundations
    University of Pennsylvania
    專項課程
    評分為 4.7(滿分 5 星)。 19132 條評論
    4.7(19,132)
    580k 名學生
    Beginner LevelBeginner
  • Introduction to Personal Branding by University of Virginia
    Introduction to Personal Branding
    University of Virginia
    課程
    評分為 4.4(滿分 5 星)。 6890 條評論
    4.4(6,890)
    210k 名學生
    Beginner LevelBeginner
  • Data Visualization in Excel by Macquarie University
    Data Visualization in Excel
    Macquarie University
    課程
    評分為 4.9(滿分 5 星)。 10 條評論
    4.9(10)
    Intermediate LevelIntermediate
  • Content Strategy for Professionals: Engaging Audiences by Northwestern University
    Content Strategy for Professionals: Engaging Audiences
    Northwestern University
    課程
    評分為 4.6(滿分 5 星)。 538 條評論
    4.6(538)
    28k 名學生
    Mixed LevelMixed
  • The Strategy of Content Marketing by University of California, Davis
    The Strategy of Content Marketing
    University of California, Davis
    課程
    評分為 4.5(滿分 5 星)。 2719 條評論
    4.5(2,719)
    190k 名學生
    Intermediate LevelIntermediate
  • Business English: Marketing and Sales by Arizona State University
    Business English: Marketing and Sales
    Arizona State University
    課程
    評分為 4.7(滿分 5 星)。 530 條評論
    4.7(530)
    35k 名學生
    Intermediate LevelIntermediate
  • Intro to International Marketing by Yonsei University
    Intro to International Marketing
    Yonsei University
    課程
    評分為 4.7(滿分 5 星)。 697 條評論
    4.7(697)
    19k 名學生
    Mixed LevelMixed
  • Sales Strategy by Fundação Instituto de Administração
    Sales Strategy
    Fundação Instituto de Administração
    課程
    評分為 4.4(滿分 5 星)。 114 條評論
    4.4(114)
    5.9k 名學生
    Intermediate LevelIntermediate
  • Design Online Course Printables using Canva by Coursera Project Network
    Design Online Course Printables using Canva
    Coursera Project Network

    新

    指導項目
    評分為 4.8(滿分 5 星)。 64 條評論
    4.8(64)
    3k 名學生
    Advanced LevelAdvanced
  • A Start Guide: Product Marketing Using G Suite by Coursera Project Network
    A Start Guide: Product Marketing Using G Suite
    Coursera Project Network

    新

    指導項目
    評分為 4.6(滿分 5 星)。 28 條評論
    4.6(28)
    1.7k 名學生
    Intermediate LevelIntermediate
  • Design a Client Welcome Kit using Canva by Coursera Project Network
    Design a Client Welcome Kit using Canva
    Coursera Project Network

    新

    指導項目
    評分為 4.7(滿分 5 星)。 52 條評論
    4.7(52)
    2.6k 名學生
    Advanced LevelAdvanced
  • Meaningful Marketing Insights by Emory University
    Meaningful Marketing Insights
    Emory University
    課程
    評分為 4.2(滿分 5 星)。 221 條評論
    4.2(221)
    25k 名學生
    Intermediate LevelIntermediate
  • Product Development: Customer Persona Development with Miro by Coursera Project Network
    Product Development: Customer Persona Development with Miro
    Coursera Project Network

    新

    指導項目
    評分為 4.6(滿分 5 星)。 13 條評論
    4.6(13)
    Intermediate LevelIntermediate
  • Agile Projects: Creating User Stories with Value in Taiga by Coursera Project Network
    Agile Projects: Creating User Stories with Value in Taiga
    Coursera Project Network

    新

    指導項目
    評分為 4.8(滿分 5 星)。 12 條評論
    4.8(12)
    Intermediate LevelIntermediate

Searches related to brand management

brand management: aligning business, brand and behaviour

brand management in digital economy

career brand management

brand and product management

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總之,這是我們最受歡迎的 brand management 門課程中的 10 門

  • Brand Management: Aligning Business, Brand and Behaviour: University of London
  • Branding: The Creative Journey: IE Business School
  • Marketing Analytics: University of Virginia
  • Brand and Product Management: IE Business School
  • Management of Fashion and Luxury Companies: Università Bocconi
  • Brand Identity and Strategy: IE Business School
  • Business Foundations: University of Pennsylvania
  • Introduction to Personal Branding: University of Virginia
  • Data Visualization in Excel: Macquarie University
  • Content Strategy for Professionals: Engaging Audiences: Northwestern University

您可以在 Marketing 中學到的技能

市場(經濟學) (28)
社交媒體 (15)
營銷戰略 (14)
分析 (13)
品牌 (13)
數字營銷 (13)
營銷分析 (11)
計劃 (11)
廣告 (9)
建模 (9)
社交媒體營銷 (9)
內容營銷 (7)

關於 Brand Management 的常見問題

  • Brand management is the process of shaping the perception of a company to increase its value in the hearts and minds of its customers - and the marketplace. Much more than simply a static, visual logo, the brand of today is an ever-changing customer experience delivered by the entire organization. Whether in personal or corporate branding, brand management is important to establishing a great reputation, growing a loyal customer base, and staying ahead of the competition.

    Especially in the digital era, it takes strong brand identity and agile brand marketing to punch through the noise of the increasingly saturated online landscape. While this can be challenging, the internet has also created new opportunities to create positive associations with brands through techniques like content marketing and influencer marketing. The ability to leverage digital analytics also offers new ways to identify your target audience as well as understand and improve your positioning within the competitive landscape.

    Thus, today brand management is more essential than ever as part of a savvy marketing strategy. The ability to connect with customers in more memorable ways and across more channels than ever allows creative brand managers to grow market share by growing mindshare, and generate more value for every marketing dollar spent.

  • With branding essential to all types of organizations - public, private, and non-profit - brand management is needed in all industries. Typical roles that draw on brand management expertise include digital marketers, social media managers, and other advertising, public relations, and marketing specialists.

    Having experience doing brand management and other marketing activities in these roles can prepare you to become an advertising manager. Advertising managers are responsible for coming up with compelling promotional campaign ideas as well as overseeing their execution by design and sales teams. According to the Bureau of Labor Statistics, employment growth for marketing managers will increase faster than the economy-wide average, but opportunities will be greatest for managers with expertise in the digital realm as print media fades in relevance.

  • Yes! Coursera offers online courses and Specializations in brand management and related topics like content strategy and influencer marketing. And, in keeping with Coursera’s own brand strategy of only offering high quality online courses from top-ranked programs, you can learn about brand management from leading experts at schools like the University of London, the University of Pennsylvania, and Northwestern University. You’ll do the same coursework and get the same credits as on-campus students, as well as having access to faculty via live virtual office hours, but paying a significantly lower cost.

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