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    • Marketing Analytics

    篩選依據

    ''marketing analytics'的 898 個結果

    • Meta

      Meta

      Meta Marketing Analytics

      您將獲得的技能: Accounting, Advertising, Advertising Sales, Algebra, Algorithms, Analysis, Basic Descriptive Statistics, Big Data, Business Analysis, Communication, Computer Architecture, Computer Networking, Computer Programming, Data Analysis, Data Management, Data Visualization, Digital Marketing, Econometrics, Entrepreneurship, Experiment, Finance, Forecasting, General Statistics, Leadership and Management, Machine Learning, Machine Learning Algorithms, Market Analysis, Market Research, Marketing, Mathematics, Network Architecture, Network Model, Network Security, Operating Systems, Probability & Statistics, Programming Principles, Python Programming, Regression, Research and Design, Sales, Security Engineering, Security Strategy, Software Engineering, Software Security, Software Testing, Spreadsheet Software, Statistical Programming, Strategy, Strategy and Operations, System Security, Theoretical Computer Science

      4.7

      (773 條評論)

      Beginner · Professional Certificate · 3+ Months

    • University of Virginia

      University of Virginia

      Marketing Analytics

      您將獲得的技能: Experiment, Regression, Market Analysis, Probability & Statistics, Strategy and Operations, Analytics, Leadership and Management, Brand Management, Strategy, Brand, Entrepreneurship, Stock, Big Data, General Statistics, Sales, Regression Analysis, Analysis, Marketing, Market (Economics)

      4.7

      (6.1k 條評論)

      Beginner · Course · 1-3 Months

    • Google

      Google

      Google Data Analytics

      您將獲得的技能: Algorithms, Analysis, Application Development, Big Data, Budget Management, Business Analysis, Business Communication, Change Management, Cloud Computing, Communication, Computer Networking, Computer Programming, Computer Programming Tools, Cryptography, Data Analysis, Data Analysis Software, Data Management, Data Mining, Data Model, Data Structures, Data Visualization, Data Visualization Software, Database Administration, Database Design, Databases, Decision Making, Design and Product, Econometrics, Entrepreneurship, Experiment, Extract, Transform, Load, Feature Engineering, Finance, General Statistics, Leadership and Management, Machine Learning, Network Security, Other Programming Languages, Plot (Graphics), Presentation, Probability & Statistics, Problem Solving, Product Design, Programming Principles, Project Management, R Programming, Research and Design, SQL, Security Engineering, Security Strategy, Small Data, Software, Software Engineering, Software Security, Spreadsheet Software, Statistical Analysis, Statistical Programming, Statistical Visualization, Storytelling, Strategy and Operations, Theoretical Computer Science

      4.8

      (58k 條評論)

      Beginner · Professional Certificate · 3+ Months

    • Emory University

      Emory University

      Foundations of Marketing Analytics

      您將獲得的技能: Accounting, Algorithms, Analysis, Analytics, Big Data, Business Analysis, Customer Analysis, Data Analysis, Data Analysis Software, Data Management, Exploratory Data Analysis, Financial Analysis, Forecasting, General Statistics, Marketing, Mathematics, Microsoft Excel, Probability & Statistics, Regression Analysis, Research and Design, Statistical Analysis, Strategy and Operations

      4.2

      (413 條評論)

      Intermediate · Specialization · 3+ Months

    • University of Pennsylvania

      University of Pennsylvania

      Customer Analytics

      您將獲得的技能: Probability & Statistics, Business Analysis, Data Analysis, Accounting, Big Data, Analysis, Data Management, Analytics, General Statistics, Customer Analysis, Statistical Analysis, Marketing

      4.6

      (10.9k 條評論)

      Mixed · Course · 1-3 Months

    • Meta

      Meta

      Meta Social Media Marketing

      您將獲得的技能: Advertising, Brand Management, Budget Management, Business Communication, Communication, Computer Networking, Data Analysis, Database Administration, Databases, Digital Marketing, Entrepreneurship, Experiment, Finance, Influencing, Leadership and Management, Market Research, Marketing, Measurement, Media Market, Network Security, Probability & Statistics, Public Relations, Research and Design, Security Engineering, Security Strategy, Social Media, Social Media Marketing, Software Engineering, Software Security, Software Testing, Writing

      4.8

      (10.1k 條評論)

      Beginner · Professional Certificate · 3+ Months

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      ESSEC Business School

      ESSEC Business School

      Strategic Business Analytics

      您將獲得的技能: Algorithms, Analysis, Analytics, Big Data, Business Analysis, Communication, Data Analysis, Data Management, Exploratory Data Analysis, Forecasting, Human Resources, Leadership Development, Leadership and Management, Marketing, Planning, Probability & Statistics, R Programming, Statistical Programming, Strategy and Operations, Theoretical Computer Science

      4.3

      (1.2k 條評論)

      Advanced · Specialization · 3+ Months

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      IBM

      IBM

      IBM Data Science

      您將獲得的技能: Algebra, Algorithms, Analysis, Business Analysis, Cloud API, Cloud Computing, Communication, Computational Logic, Computer Programming, Computer Programming Tools, Correlation And Dependence, Data Analysis, Data Management, Data Mining, Data Structures, Data Visualization, Database Administration, Database Application, Databases, Econometrics, Exploratory Data Analysis, Extract, Transform, Load, General Statistics, Machine Learning, Machine Learning Algorithms, Marketing, Mathematical Theory & Analysis, Mathematics, Plot (Graphics), Probability & Statistics, Python Programming, R Programming, Regression, SPSS, SQL, Spreadsheet Software, Statistical Analysis, Statistical Machine Learning, Statistical Programming, Statistical Visualization, Theoretical Computer Science, Web

      4.6

      (91.7k 條評論)

      Beginner · Professional Certificate · 3+ Months

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      Meta

      Meta

      Marketing Analytics Foundation

      您將獲得的技能: Data Analysis, Strategy, Market Analysis, Accounting, Communication, Computer Networking, Entrepreneurship, Security Strategy, Marketing Strategy, Digital Marketing, Network Security, System Security, Leadership and Management, Big Data, Data Management, Security Engineering, Advertising, Analytics, Market (Economics), Finance, Marketing, Operating Systems, Business Analysis, Strategy and Operations, Spreadsheet Software, Analysis, Software Security, Sales

      4.8

      (667 條評論)

      Beginner · Course · 1-4 Weeks

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      ESSEC Business School

      ESSEC Business School

      Foundations of marketing analytics

      您將獲得的技能: Leadership Development, Data Analysis, Theoretical Computer Science, Leadership and Management, Market (Economics), Market Segmentation, Human Resources, Analytics, Algorithms, Marketing, Analysis, Business Analysis

      4.6

      (726 條評論)

      Mixed · Course · 1-3 Months

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      Coursera Project Network

      Coursera Project Network

      Building Custom Regional Reports with Google Analytics

      您將獲得的技能: Analytics, Back-End Web Development, Google Analytics, Marketing, Web Development

      4.6

      (245 條評論)

      Beginner · Rhyme Project · Less Than 2 Hours

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      University of Illinois at Urbana-Champaign

      University of Illinois at Urbana-Champaign

      Applying Data Analytics in Marketing

      您將獲得的技能: Theoretical Computer Science, Market Analysis, Mathematics, Machine Learning, Probability & Statistics, Big Data, Research and Design, Data Analysis, Business Analysis, Statistical Programming, Natural Language Processing, Data Management, Graph Theory, Human Computer Interaction, Design and Product, Entrepreneurship, Algorithms, User Research, Network Analysis, Algebra, General Statistics, Statistical Analysis, Data Mining, Market Research, Marketing, Analysis, R Programming

      4.5

      (123 條評論)

      Intermediate · Course · 1-4 Weeks

    與 marketing analytics 相關的搜索

    marketing analytics foundation
    marketing analytics: know your customers
    marketing analytics with meta
    marketing analytics capstone project
    meta marketing analytics
    digital marketing analytics in practice
    digital marketing analytics in theory
    text marketing analytics
    1234…75

    總之,這是我們最受歡迎的 marketing analytics 門課程中的 10 門

    • Meta Marketing Analytics: Meta
    • Marketing Analytics: University of Virginia
    • Google Data Analytics: Google
    • Foundations of Marketing Analytics: Emory University
    • Customer Analytics: University of Pennsylvania
    • Meta Social Media Marketing: Meta
    • Strategic Business Analytics: ESSEC Business School
    • IBM Data Science: IBM
    • Marketing Analytics Foundation: Meta
    • Foundations of marketing analytics: ESSEC Business School

    您可以在 Marketing 中學到的技能

    市場(經濟學) (28)
    社交媒體 (15)
    營銷戰略 (14)
    分析 (13)
    品牌 (13)
    數字營銷 (13)
    計劃 (11)
    廣告 (9)
    建模 (9)
    社交媒體營銷 (9)
    品牌管理 (7)

    關於 營銷分析 的常見問題

    • Marketing analytics is a set of tools used by market researchers to measure, analyze, and interpret marketing metrics so that they can make informed decisions about brand development and customer experiences. Especially in this era of big data, marketing analytics has become a powerful tool in the pursuit of important business goals like improving brand equity and increasing customer lifetime value.

      In order to derive meaningful insights from customers, market research has always used direct tools like surveys and marketing experiments. Yet, now with e-commerce and social media creating vast customer datasets, data analysis techniques can be used to create more sophisticated models of consumer behavior. For example, linear regression analysis can be used to identify key variables affecting customer purchases, allowing for the creation of predictive analytics that can be used to guide marketing choices.‎

    • Analytics skills help organizations navigate the future by enabling them to harness insights from the ever-expanding pools of data being generated each and every moment. Being able to make sense of this data is important for marketing professionals of all kinds, making marketing analytics a valuable skill for brand managers, survey researchers, social media specialists, and chief marketing officers (CMOs) alike.

      A background in marketing analytics is particularly important for market research analysts. They gather, analyze, and interpret data on products, customers, and competitors to inform product development, advertising, and sales plans. According to the Bureau of Labor Statistics, they make a median salary of $63,790 per year, and their job growth is expected to be much faster than the average for all occupations due to the increasing use of data and market research across many industries.‎

    • Absolutely! Coursera offers a broad range of online courses and Specializations on marketing analytics, as well as associated topics like digital marketing and business analytics. With Coursera, you can learn about marketing analytics remotely from top-ranked institutions like the University of Virginia, Emory University, and the University of Pennsylvania, so you won’t have to sacrifice the quality of your education to learn online.

      You’ll be completing the same coursework and working with the same faculty as on-campus students, yet at a lower tuition. And, with collaborative group projects, you’ll also get to practice the teamwork skills that are so important to marketing teams the world over.‎

    • The skills and experience that you might need to already have before starting to learn marketing analytics would include a keen sense of B2C or B2B purchasing habits, a strong knowledge of keyword research and data analytics, and an understanding of the basics of SEO. Marketing analysts use these skills together to analyze, measure, and manage the marketing performance of a product or service. This process involves data analytics, marketing research, sales and inventory, and other data points to help optimize a product’s return on investment (ROI).‎

    • The kind of people best suited for work that involves marketing analytics are people who are good at understanding business, marketing, and consumer behavior. When you work in marketing analytics, you need to organize data, develop spreadsheet models to analyze the data, and use this finished product to support business decisions about consumers for your products. People in marketing analytics may be creative and analytical at the same time, using both sides of the brain to make accurate product management decisions. The kind of people who are best suited for marketing analytics roles may be the ones who understand how to measure brand and customer assets, evaluate the effectiveness of keywords in an SEO campaign, and know the basics of pinpointing key marketing messages.‎

    • You might know if learning marketing analytics is right for you if you love to study data and try to analyze any obvious patterns that can help you adjust marketing messages. For instance, if the marketing analytics shows you a pattern of more sales over weekends for a certain online course, then you can use this information to bring possible discounts and savings to high-volume buyers on the weekend. If you love to Interpret data in these ways for future marketing and business decisions, then learning marketing analytics may be the right career move for you.‎

    此常見問題解答內容僅供參考。建議學生多做研究,確保所追求的課程和其他證書符合他們的個人、專業和財務目標。
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