課程信息
74,242 次近期查看

第 1 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為10 小時

建議:4 weeks of study, 2-5 hours/week...

英語(English)

字幕:英語(English), 希臘語, 阿拉伯語(Arabic)

您將學到的內容有

  • Check

    Critique the role of advertisements and corporate funding in the development of search

  • Check

    Compare and contrast the functionality of search engine algorithms updates

  • Check

    Write your own content for a website that will improve search results

  • Check

    Develop an optimization strategy following best practices for a client to implement to help increase their ranking

您將獲得的技能

Search AlgorithmSearch Engine Optimization (SEO)Mathematical OptimizationSemantics

第 1 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為10 小時

建議:4 weeks of study, 2-5 hours/week...

英語(English)

字幕:英語(English), 希臘語, 阿拉伯語(Arabic)

學習Course的學生是

  • Copywriters
  • Marketing Specialists
  • Marketers
  • Marketing Managers
  • Editors

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 5 小時

Getting Started & Introduction to SEO

16 個視頻 (總計 69 分鐘), 3 個閱讀材料, 1 個測驗
16 個視頻
Introduction1分鐘
Introduction to SEO5分鐘
What You Can Expect from a Career in SEO6分鐘
How I Got Started in SEO2分鐘
My Role as an SEO Manager2分鐘
Key Skills We Look for When Hiring3分鐘
Tips for Finding a Job3分鐘
How I Got Started in SEO3分鐘
A Day in the Life of an SEO Professional3分鐘
Key Skills We Look for When Hiring7分鐘
Specific Skills Managers Want6分鐘
Tips for Finding a Job5分鐘
Tips for Interviewing5分鐘
Building a Marketable Portfolio4分鐘
Overview of In-house SEO5分鐘
3 個閱讀材料
A Note from UC Davis10分鐘
Why a Career in SEO?10分鐘
Optional: What You Can Expect from a Career in SEO10分鐘
1 個練習
Getting Started & Introduction to SEO20分鐘
2
完成時間為 2 小時

Evolution of SEO

4 個視頻 (總計 21 分鐘), 2 個閱讀材料, 1 個測驗
4 個視頻
How Search Engines Work2分鐘
History of Search Engines (1945 - 1993)7分鐘
Advancement of Search (1993 - 2000)10分鐘
2 個閱讀材料
Timeline of Google Search15分鐘
History of Search Engines (1945 - 1993)30分鐘
1 個練習
Evolution of SEO20分鐘
3
完成時間為 7 小時

Current SEO Best Practices

9 個視頻 (總計 58 分鐘), 7 個閱讀材料, 1 個測驗
9 個視頻
Introduction to Search Engine Algorithms6分鐘
SEO Best Practices and Ranking Factors7分鐘
Early Algorithms: Florida, Austin, and Brandy6分鐘
Updates: Personalized, Universal, Vince, and Caffeine6分鐘
Panda: The Game Changer for Content7分鐘
Cleaning Up Links with Penguin9分鐘
Refinements: Hummingbird, Pigeon, and Mobile6分鐘
How You Can Avoid Penalties5分鐘
7 個閱讀材料
Introduction to Search Engine Algorithms45分鐘
SEO Best Practices and Ranking Factors30分鐘
Personalized, Universal, Vince, and Caffeine1小時
Panda: The Game Changer for Content1 小時 30 分
Cleaning Up Links with Penguin30分鐘
Hummingbird, Pigeon, and Mobile30分鐘
How You Can Avoid Penalties15分鐘
1 個練習
Current SEO Best Practices30分鐘
4
完成時間為 6 小時

SEO of Today, Tomorrow and Beyond & Course Wrap-Up

5 個視頻 (總計 22 分鐘), 2 個閱讀材料, 1 個測驗
5 個視頻
Evolution of Keyword Optimization3分鐘
Strengthening Your Keyword Strategy7分鐘
How Does Branding Influence Website Rank?8分鐘
Course Summary and Wrap-Up1分鐘
2 個閱讀材料
Strengthening Your Keyword Strategy1小時
How Does Branding Influence Website Rank?1 小時 45 分
1 個練習
SEO of Today, Tomorrow and Beyond20分鐘
4.6
871 個審閱Chevron Right

54%

完成這些課程後已開始新的職業生涯

50%

通過此課程獲得實實在在的工作福利

20%

加薪或升職

來自Introduction to Search Engine Optimization的熱門評論

創建者 SSAug 10th 2016

Great course, very informative!! I can tell the classes are starting to be structured differently though. Not too much meat to this first course... reserving my opinion, until I go through a few more.

創建者 KSOct 3rd 2019

I found this intro course to be more intense and simultaneously more valuable than I expected it to be. I've already gained new insight and learned techniques I can put into practice now. Brilliant.

講師

Avatar

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

關於 加州大学戴维斯分校

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

關於 搜索引擎优化(SEO) 專項課程

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
搜索引擎优化(SEO)

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