課程信息
4.6
2,235 ratings
652 reviews
Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO. You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization....
Globe

100% 在線課程

立即開始,按照自己的計劃學習。
Calendar

可靈活調整截止日期

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Clock

建議:7 hours/week

完成時間大約為8 小時
Comment Dots

English

字幕:English, Greek

您將學到的內容有

  • Check
    Clean up links using penguin and learn how to avoid penalties
  • Check
    Define search engine optimization and understand the basics of SEO as a business
  • Check
    Gain insight on the evolution of search engines
  • Check
    Strengthen your keyword strategy

您將獲得的技能

Search AlgorithmSearch Engine Optimization (SEO)Mathematical OptimizationSemantics
Globe

100% 在線課程

立即開始,按照自己的計劃學習。
Calendar

可靈活調整截止日期

根據您的日程表重置截止日期。
Clock

建議:7 hours/week

完成時間大約為8 小時
Comment Dots

English

字幕:English, Greek

教學大綱 - 您將從這門課程中學到什麼

1

章節
Clock
完成時間為 5 小時

Getting Started & Introduction to SEO

Welcome to the first week of the course! In the lessons that follow, you will discuss and define the foundational overview of SEO and explore types of careers and salary expectations within SEO industry. By the end of this module, you should be able to define Search Engine Optimization and explain the basics of SEO as a business (as well as how SEO shapes the Internet itself.) You'll also be able to explain the differences between three main SEO job types, and be prepared to choose a career that best suits your current goals. ...
Reading
16 個視頻(共 69 分鐘), 2 個閱讀材料, 1 個測驗
Video16 個視頻
Introduction1分鐘
Introduction to SEO5分鐘
What You Can Expect from a Career in SEO6分鐘
How I Got Started in SEO2分鐘
My Role as an SEO Manager2分鐘
Key Skills We Look for When Hiring3分鐘
Tips for Finding a Job3分鐘
How I Got Started in SEO3分鐘
A Day in the Life of an SEO Professional3分鐘
Key Skills We Look for When Hiring7分鐘
Specific Skills Managers Want6分鐘
Tips for Finding a Job5分鐘
Tips for Interviewing5分鐘
Building a Marketable Portfolio4分鐘
Overview of In-house SEO5分鐘
Reading2 個閱讀材料
Why a Career in SEO?10分鐘
What You Can Expect from a Career in SEO10分鐘
Quiz1 個練習
Getting Started & Introduction to SEO20分鐘

2

章節
Clock
完成時間為 2 小時

Evolution of SEO

Welcome to Module 2! We hope you're enjoying the course so far, and are ready to learn more about the evolution of SEO! By the end of this module, you should be able to at least summarize the timeline of search engine development, as well as demonstrate an understanding of key time periods and individuals who changed the way search worked and the way humans interact with the Web. Later on in the module, you'll gain the ability to critique the role of advertisements and corporate funding in the development of search, and explain the process by which the Web became monetized. This high-level look at the history of SEO will give you a solid foundation for understanding the material we'll be covering later in the course. ...
Reading
4 個視頻(共 21 分鐘), 2 個閱讀材料, 1 個測驗
Video4 個視頻
How Search Engines Work2分鐘
History of Search Engines (1945 - 1993)7分鐘
Advancement of Search (1993 - 2000)10分鐘
Reading2 個閱讀材料
How Search Engines Work15分鐘
History of Search Engines (1945 - 1993)30分鐘
Quiz1 個練習
Evolution of SEO20分鐘

3

章節
Clock
完成時間為 7 小時

Current SEO Best Practices

In Module 3, we'll be discussing items that SEOs spend a great deal of time dealing with: SEO best practices, the algorithm updates that look for them and potential penalties for not adhering to them. By the end of this module, you'll be able to illustrate the concept of relevancy as it applies to search results, compare and contrast the functionality of search engine algorithm updates, and critically examine the ways in which webmasters attempt to circumvent these algorithms. You'll also be able to define important ranking factors used by modern search engines, and learn the necessary steps to avoid (or correct) any penalties applied by search engine algorithms. ...
Reading
9 個視頻(共 58 分鐘), 7 個閱讀材料, 1 個測驗
Video9 個視頻
Introduction to Search Engine Algorithms6分鐘
SEO Best Practices and Ranking Factors7分鐘
Early Algorithms: Florida, Austin, and Brandy6分鐘
Updates: Personalized, Universal, Vince, and Caffeine6分鐘
Panda: The Game Changer for Content7分鐘
Cleaning Up Links with Penguin9分鐘
Refinements: Hummingbird, Pigeon, and Mobile6分鐘
How You Can Avoid Penalties5分鐘
Reading7 個閱讀材料
Introduction to Search Engine Algorithms45分鐘
SEO Best Practices and Ranking Factors30分鐘
Personalized, Universal, Vince, and Caffeine分鐘
Panda: The Game Changer for Content30分鐘
Cleaning Up Links with Penguin30分鐘
Hummingbird, Pigeon, and Mobile30分鐘
How You Can Avoid Penalties15分鐘
Quiz1 個練習
Current SEO Best Practices30分鐘

4

章節
Clock
完成時間為 6 小時

SEO of Today, Tomorrow and Beyond & Course Wrap-Up

You've made it to Module 4! In this module, you will gain an understanding of where SEO fits into the broader digital marketing landscape. By the end of this module, you will be able to explain how concepts like topic association and semantic analysis relate to the relevancy and trustworthiness of search results. You'll also be well prepared to write and optimize your own content for a website that will improve search results, as well as develop an optimization strategy for a client to implement that would help to increase their ranking while following best practices. Finally, by the end of this module you will be able to demonstrate the impact of brands and branding on search results, and critically analyze the role of social media and other emerging technologies on the landscape of SEO today, tomorrow, and beyond!...
Reading
5 個視頻(共 22 分鐘), 2 個閱讀材料, 1 個測驗
Video5 個視頻
Evolution of Keyword Optimization3分鐘
Strengthening Your Keyword Strategy7分鐘
How Does Branding Influence Website Rank?8分鐘
Course Summary and Wrap-Up1分鐘
Reading2 個閱讀材料
Strengthening Your Keyword Strategy分鐘
How Does Branding Influence Website Rank?45分鐘
Quiz1 個練習
SEO of Today, Tomorrow and Beyond20分鐘
4.6
Direction Signs

62%

完成這些課程後已開始新的職業生涯
Briefcase

83%

通過此課程獲得實實在在的工作福利
Money

29%

加薪或升職

熱門審閱

創建者 SSAug 10th 2016

Great course, very informative!! I can tell the classes are starting to be structured differently though. Not too much meat to this first course... reserving my opinion, until I go through a few more.

創建者 AIJun 25th 2016

A great fundamental breakdown of SEO strategies that you need to know in order to further understand the field. Very well designed course that is perfect for someone who is new to the field of SEO!

講師

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

關於 University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

關於 Search Engine Optimization (SEO) 專項課程

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

常見問題

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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