国际营销与跨行业发展 專項課程
国际营销与跨行业发展 . Harness your cross-country and cross-industry innovation skills.
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您將獲得的技能
關於此 專項課程
無需相關領域的預備知識無需相關經驗。
無需相關領域的預備知識無需相關經驗。
此專項課程包含 6 門課程
International Marketing Entry and Execution
This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing.
International B2B (Business to Business) Marketing
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.
International Hospitality & Healthcare Services Marketing
As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.
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延世大学
Yonsei University was established in 1885 and is the oldest private university in Korea.
常見問題
完成专项课程后我会获得大学学分吗?
Can I just enroll in a single course?
我可以只注册一门课程吗?
Can I take the course for free?
我可以免费学习课程吗?
此课程是 100% 在线学习吗?是否需要现场参加课程?
完成专项课程需要多长时间?
此专项课程中每门课程的开课频率为多久?
Do I need to take the courses in a specific order?
Will I earn university credit for completing the Specialization?
完成专项课程后我会获得大学学分吗?
還有其他問題嗎?請訪問 學生幫助中心。