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This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.

學生職業成果
50%
完成此 專項課程 後開始了新的職業。
33%
加薪或升職。
可分享的證書
完成後獲得證書
100% 在線課程
立即開始,按照自己的計劃學習。
靈活的計劃
設置並保持靈活的截止日期。
初級
完成時間大約為6 個月
建議 2 小時/週
英語(English)
字幕:英語(English), 西班牙語(Spanish), 巴西葡萄牙語, 中文(簡體), 韓語
學生職業成果
50%
完成此 專項課程 後開始了新的職業。
33%
加薪或升職。
可分享的證書
完成後獲得證書
100% 在線課程
立即開始,按照自己的計劃學習。
靈活的計劃
設置並保持靈活的截止日期。
初級
完成時間大約為6 個月
建議 2 小時/週
英語(English)
字幕:英語(English), 西班牙語(Spanish), 巴西葡萄牙語, 中文(簡體), 韓語

此專項課程包含 6 門課程

課程1

課程 1

Intro to International Marketing

4.7
443 個評分
115 條評論
課程2

課程 2

International Marketing Entry and Execution

4.7
155 個評分
24 條評論
課程3

課程 3

International B2B (Business to Business) Marketing

4.6
297 個評分
67 條評論
課程4

課程 4

International Hospitality & Healthcare Services Marketing

4.6
221 個評分
63 條評論

提供方

延世大学 徽標

延世大学

常見問題

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • The five courses will take 16 weeks and the capstone project will take approximately 4~5 weeks. Therefore the Specialization can be competed in 20~21 weeks.

  • Each course will initially be launched one per month.

  • No prior knowledge of marketing or the industries covered is required.

  • Courses 1 and 2 need to be taken first but the other industries can be taken in order of preference.

  • No.

  • Upon completing the Specialization,

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