国际营销与跨行业增长 專項課程

於 Sep 25 開始

国际营销与跨行业增长 專項課程

国际营销与跨行业增长。 Harness your cross-country and cross-industry innovation skills.

本專項課程介紹

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.

製作方:

courses
6 courses

按照建議的順序或選擇您自己的順序。

projects
項目

旨在幫助您實踐和應用所學到的技能。

certificates
證書

在您的簡歷和領英中展示您的新技能。

課程
Beginner Specialization.
No prior experience required.
  1. 第 1 門課程

    Intro to International Marketing

    課程學習時間
    3 weeks of study, 1-2 hours/week
    字幕
    English, Spanish, Chinese (Simplified)

    課程概述

    About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sou
  2. 第 2 門課程

    International Marketing Entry and Execution

    課程學習時間
    4 weeks of study, 1-2 hours/week
    字幕
    English, Korean, Spanish, Chinese (Simplified)

    課程概述

    This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing E
  3. 第 3 門課程

    International B2B (Business to Business) Marketing

    課程學習時間
    3 weeks of study, 1-2 hours/week
    字幕
    English, Korean, Spanish, Chinese (Simplified)

    課程概述

    This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, a
  4. 第 4 門課程

    International Hospitality & Healthcare Services Marketing

    課程學習時間
    3 weeks of study, 1-2 hours/week
    字幕
    English, Spanish, Korean, Chinese (Simplified)

    課程概述

    As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities
  5. 第 5 門課程

    International Entertainment and Sports Marketing

    課程學習時間
    3 weeks of study, 2-3 hours/week
    字幕
    English, Spanish, Chinese (Simplified)

    課程概述

    This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their abili
  6. 第 6 門課程

    International Marketing & Cross Industry Growth Capstone Project

    計劃開課班次:Nov 19
    課程學習時間
    6 weeks of study, 1~2 hours/week
    字幕
    English, Spanish, Chinese (Simplified)

    畢業項目介紹

    This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "action learning" project that will consist o

製作方

  • Yonsei University

    Yonsei University is dedicated to educate future leaders of our society in the spirit of Christianity, fostering a strong and lasting commitment to the principles of truth and freedom.

    Yonsei University was established in 1885 and is the oldest private university in Korea. Yonsei’s main campus is situated minutes away from the economic, political, and cultural centers of Seoul’s metropolitan downtown. Yonsei has 3,500 eminent faculty members who are conducting cutting-edge research across all academic disciplines. There are 18 graduate schools, 22 colleges and 133 subsidiary institutions hosting a selective pool of students from around the world. Yonsei is proud of its history and reputation as a leading institution of higher education and research in Asia.

  • Dae Ryun Chang

    Dae Ryun Chang

    Professor of Marketing
  • Sunmee Choi

    Sunmee Choi

    Professor of Service Management

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