国际营销与跨行业增长 專項課程
国际营销与跨行业增长。 Harness your cross-country and cross-industry innovation skills.
本專項課程介紹
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.
製作方：
6 courses
按照建議的順序或選擇您自己的順序。
項目
旨在幫助您實踐和應用所學到的技能。
證書
在您的簡歷和領英中展示您的新技能。
課程
- Beginner Specialization.
- No prior experience required.
第 1 門課程
Intro to International Marketing
- 課程學習時間
- 3 weeks of study, 1-2 hours/week
- 字幕
- English, Spanish, Chinese (Simplified)
課程概述
About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sou您可以選擇只參加本課程。 了解更多。
第 2 門課程
International Marketing Entry and Execution
- 課程學習時間
- 4 weeks of study, 1-2 hours/week
- 字幕
- English, Korean, Spanish, Chinese (Simplified)
課程概述
This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing E您可以選擇只參加本課程。 了解更多。
第 3 門課程
International B2B (Business to Business) Marketing
- 課程學習時間
- 3 weeks of study, 1-2 hours/week
- 字幕
- English, Korean, Spanish, Chinese (Simplified)
課程概述
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, a您可以選擇只參加本課程。 了解更多。
第 4 門課程
International Hospitality & Healthcare Services Marketing
- 課程學習時間
- 3 weeks of study, 1-2 hours/week
- 字幕
- English, Spanish, Korean, Chinese (Simplified)
課程概述
As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities您可以選擇只參加本課程。 了解更多。
第 5 門課程
International Entertainment and Sports Marketing
- 課程學習時間
- 3 weeks of study, 2-3 hours/week
- 字幕
- English, Spanish, Chinese (Simplified)
課程概述
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their abili您可以選擇只參加本課程。 了解更多。
第 6 門課程
International Marketing & Cross Industry Growth Capstone Project
計劃開課班次：Nov 19- 課程學習時間
- 6 weeks of study, 1~2 hours/week
- 字幕
- English, Spanish, Chinese (Simplified)
畢業項目介紹
This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "action learning" project that will consist o您可以選擇只參加本課程。 了解更多。
製作方
Dae Ryun Chang
Professor of Marketing
Sunmee Choi
Professor of Service Management
FAQs
More questions? Visit the Learner Help Center.
