課程信息
37,999

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

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完成時間大約為6 小時

建議:7 hours/week...

英語(English)

字幕:英語(English)

您將獲得的技能

Social NetworkViral MarketingMarketingMarketing Strategy

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為6 小時

建議:7 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 1 小時

What Makes Ideas Sticky?

In this module, you'll start to learn what makes products, ideas, and behaviors contagious; in other words, why they catch on. You'll explore the science behind why some things become popular while others fail. You'll also discover the key principles, or six SUCCESs” factors that make messages stick. Finally, you'll learn how to make any idea more memorable, whether it’s a pitch to your boss or a lesson you want students to remember....
8 個視頻 (總計 39 分鐘), 1 個測驗
8 個視頻
Contagious: How Things Catch On6分鐘
Making Messages Stick3分鐘
Simple4分鐘
Unexpected6分鐘
Concrete5分鐘
Credible5分鐘
Emotional Stories6分鐘
1 個練習
Attributes of Stickiness Quiz20分鐘
2
完成時間為 1 小時

How Social Influence Shapes Behavior

In this module, you'll examine how social influence shapes everything people do: from the products we buy and candidates we vote for to the food we like and careers we pursue. You’ll learn how people use others to help them make choices and how companies leverage this power to shape the products and services we use. You'll discover when people are more likely to conform or do the same thing as others, and when they are more likely to diverge or do something different. At the end of this module, you'll understand how to avoid being influenced by others and how to use influence to make yourself more successful....
5 個視頻 (總計 31 分鐘), 1 個測驗
5 個視頻
Normative Influence5分鐘
Using Social Influence to Increase Success8分鐘
When Social Influence is Anti-Social5分鐘
Conformity or Divergence?3分鐘
1 個練習
Theories and Practice of Social Persuasion Quiz20分鐘
3
完成時間為 1 小時

The Power of Word of Mouth

This module will teach you about the power of word of mouth. You’ll learn why word of mouth, or person to person communication, is 10 times as effective as traditional advertising. Further, you’ll discover why some products or ideas get talked about more than others. Why some online content goes viral or some things get more buzz. You’ll learn the six key STEPPS that drive people to share, and how by understanding those drivers, you can make anything more contagious....
8 個視頻 (總計 53 分鐘), 1 個測驗
8 個視頻
Why Word of Mouth Matters6分鐘
Social Currency8分鐘
Triggers6分鐘
Emotion8分鐘
Public4分鐘
Practical Value4分鐘
Stories9分鐘
1 個練習
Strategies for Effective Referrals Quiz20分鐘
4
完成時間為 1 小時

Social Networks

In this module, you'll learn what social networks are, and how they shape the spread of information and influence. How the patterns of social ties between people determine what we do, and what catches on. How people we’ve never even met can influence our tastes and preferences. You’ll learn about how strong and weak ties help get people jobs, and whether to concentrate or spread out marketing resources when launching a new product. By the end of this module, you'll not only be able to analyze the success of popular products, ideas, and services, but also apply these insights to make your own stuff more likely to catch on....
6 個視頻 (總計 23 分鐘), 1 個測驗
6 個視頻
What are Social Networks?6分鐘
How Networks Shape the Spread of Information5分鐘
Sprinkler vs. Waterfall Strategies3分鐘
Social Ties and Active Sharing5分鐘
Course Conclusion52
1 個練習
Understanding Social Networking Behavior Quiz20分鐘
4.7
868 個審閱Chevron Right

51%

完成這些課程後已開始新的職業生涯

31%

通過此課程獲得實實在在的工作福利

熱門審閱

創建者 MLAug 22nd 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

創建者 RCDec 21st 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

講師

Avatar

Jonah Berger

Associate Professor of Marketing
The Wharton School

關於 宾夕法尼亚大学

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

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