本課程是 Google 数字营销和电子商务專業證書專項課程的一部分

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Google Career Certificates

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Google 数字营销和电子商务專業證書Google

課程信息

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Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows.
Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job.

Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary.

By the end of this course, you will be able to do the following: 
- Write effective preview text and subject lines using best practices
- Create email marketing automation and workflows
- Build and maintain email lists
- Write effective email copy
- Conduct contact management and list segmentation
- Employ best practices to handle personally identifiable information, or PII, and user data safely
- Measure and analyze email campaign results

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完成後獲得證書

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第 4 門課程（共 7 門）

Google 数字营销和电子商务

初級

完成時間大約為24 小時

英語（English）

字幕：英語（English）

您將學到的內容有

Understand how email marketing fits into a digital marketing strategy

Write effective email copy, subject lines, and preview text

Test, execute, and optimize an email marketing campaign

Measure and analyze email campaign results

您將獲得的技能

Email Writing
Email list segmentation
Email marketing strategy
Email marketing analytics
Contact management

可靈活調整截止日期

根據您的日程表重置截止日期。

可分享的證書

完成後獲得證書

100% 在線

立即開始，按照自己的計劃學習。

第 4 門課程（共 7 門）

Google 数字营销和电子商务

初級

完成時間大約為24 小時

英語（English）

字幕：英語（English）

授課教師

Google Career Certificates
頂尖授課教師

3,500,007 個學生

155 門課程

提供方

Google

Google Career Certificates are part of Grow with Google, an initiative that draws on Google's 20-year history of building products, platforms, and services that help people and businesses grow. Through programs like these, we aim to help everyone– those who make up the workforce of today and the students who will drive the workforce of tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses.

授課大綱 - 您將從這門課程中學到什麼

週

週 1

完成時間為 4 小時

Introduction to think outside the inbox: email marketing

You will explore what email marketing is, how it works, and why it’s useful. You’ll also learn the importance of email marketing to meet business goals. Then, you’ll use the PESTLE and SWOT frameworks to set SMART email marketing goals. To wrap up week 1, you’ll learn best practices in email marketing and how to apply them.

完成時間為 4 小時

7 個視頻（總計 27 分鐘）, 6 個閱讀材料, 3 個測驗

7 個視頻

Introduction to Course 4 2分鐘

Welcome to week 1 1分鐘

What is email marketing?4分鐘

Conduct PESTLE and SWOT audits6分鐘

Set SMART goals 5分鐘

The do's and don'ts of email marketing4分鐘

Wrap-up 1分鐘

6 個閱讀材料

Course 4 overview20分鐘

Helpful resources to get started20分鐘

Learn more about conducting PESTLE and SWOT audits20分鐘

Create an email marketing strategy 20分鐘

Ethical email language20分鐘

Glossary terms from week 110分鐘

3 個練習

Consider the email lists you’re subscribed to23分鐘

Test your knowledge: PESTLE, SWOT, and setting SMART goals10分鐘

Weekly challenge 150分鐘

週

週 2

完成時間為 4 小時

Types of email marketing

You will examine the most common types of marketing emails. First, you’ll learn about emails that greet customers, like acquisition emails and welcome emails. Next, you’ll learn about emails that entice subscribers, such as newsletters and promotional emails. You’ll focus on emails that keep customers, known as retention emails. Then, you’ll explore how to craft catchy email copy, write sample subject lines, and create preview text for marketing emails.

完成時間為 4 小時

7 個視頻（總計 25 分鐘）, 5 個閱讀材料, 5 個測驗

7 個視頻

Welcome to week 2 1分鐘

Types of email marketing: Acquisition emails 4分鐘

Types of email marketing: Welcome emails3分鐘

Types of email marketing: Newsletters 5分鐘

Types of email marketing: Promotional emails3分鐘

Types of email marketing: Retention emails 4分鐘

Wrap-up1分鐘

5 個閱讀材料

Craft catchy newsletter copy20分鐘

Activity Exemplar: Write subject lines and preview text10分鐘

Create accessible emails 20分鐘

Spamming: When not to send emails10分鐘

Glossary terms from week 220分鐘

5 個練習

Test your knowledge: Types of emails8分鐘

Test your knowledge: Newsletters and promotional emails10分鐘

Activity: Write subject lines and preview text30分鐘

Test your knowledge: Retention emails8分鐘

Weekly challenge 250分鐘

週

週 3

完成時間為 6 小時

Useful tools for email marketing

You will learn about useful tools for email marketing. You’ll determine how to create and segment email lists. You’ll also learn how to write effective emails that engage with customers. After that, you'll explore email marketing tools like HubSpot and Mailchimp and learn how they work. Then, you’ll explore crisis management and how to correct mistakes in email marketing.

完成時間為 6 小時

8 個視頻（總計 30 分鐘）, 9 個閱讀材料, 5 個測驗

8 個視頻

Welcome to week 3 1分鐘

Build your mailing list 6分鐘

Segment your mailing list5分鐘

Write effective emails 4分鐘

Helpful tools for effective email marketing2分鐘

How to choose an email marketing tool 2分鐘

Mistakes in email marketing5分鐘

Wrap-up1分鐘

9 個閱讀材料

Segment lists using Constant Contact20分鐘

Activity Exemplar: Segment an email list with Constant Contact10分鐘

More tips on writing effective emails20分鐘

Activity Exemplar: Write an effective retention email10分鐘

Send emails in HubSpot20分鐘

Send emails in Mailchimp30分鐘

How to fix email marketing mistakes10分鐘

Activity Exemplar: Write an apology email10分鐘

Glossary terms from week 320分鐘

5 個練習

Activity: Segment an email list with Constant Contact30分鐘

Activity: Write an effective retention email30分鐘

Activity: Write an apology email30分鐘

Test your knowledge: Email marketing tools and mistakes8分鐘

Weekly challenge 350分鐘

週

週 4

完成時間為 4 小時

Collect and analyze email campaign data

You will learn about the key metrics in email marketing, such as open rate, click-through rate, unsubscribe rate, complaint rate, conversion rate, bounce rate, and more. You’ll examine how to measure, track, and analyze email campaign results. Then, you’ll learn how to effectively present email campaign results to stakeholders by creating an email marketing campaign report.

完成時間為 4 小時

8 個視頻（總計 25 分鐘）, 5 個閱讀材料, 4 個測驗

8 個視頻

Welcome to week 41分鐘

Useful concepts in email marketing results 4分鐘

Common email marketing metrics 3分鐘

Common email marketing metrics: Part 2 3分鐘

Common email marketing metrics: Part 33分鐘

Create an email marketing report 3分鐘

Karan - Tips for presenting to stakeholders4分鐘

Wrap-up 1分鐘

5 個閱讀材料

Use metrics in email marketing20分鐘

Learn more about common email marketing metrics20分鐘

Tips on presenting20分鐘

Activity Exemplar: Present email marketing data to stakeholders10分鐘

Glossary terms from week 420分鐘

4 個練習

Test your knowledge: Types of metrics8分鐘

Activity: Present email marketing data to stakeholders30分鐘

Test your knowledge: Present to stakeholders8分鐘

Weekly challenge 4 50分鐘

審閱

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8 條評論

5 stars
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來自THINK OUTSIDE THE INBOX: EMAIL MARKETING的熱門評論

由 AB 提供2022年5月9日

Great job describing a detailed and nuanced topic.

由 CC 提供2022年5月9日

This course is very fun and it really brought out my potential as a marketer!

由 CC 提供2022年5月10日

The best marketing training I've ever taken. Loved this course!

由 EC 提供2022年5月9日

interesting stats, great examples with images, quiz questions related to content but challenging, provide several usable tools

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關於 Google 数字营销和电子商务專業證書

Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000.¹

Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers. 75% of Google Career Certificate graduates in the US report seeing a positive impact on their career within six months² Check out all Google Career Certificates here. This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation. ¹US Burning Glass Labor Insight Report salary data (median with 0-5 years experience) and job opening data. Data for job roles relevant to featured programs (4/01/2021 - 3/31/22). ²Based on program graduate survey responses, United States, 2021

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课程可能会改为提供'完整课程，没有证书'。通过此选项，您可以查看所有课程材料、提交所要求的作业，以及获得最终成绩。这也意味着您将无法购买证书体验。
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您注册课程后，将有权访问证书中的所有课程，并且会在完成作业后获得证书。您的电子证书将添加到您的成就页中，您可以通过该页打印证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
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What are digital marketing and e-commerce?
Digital marketing is about connecting people and brands online. Digital marketing uses social media, display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.
E-commerce refers to the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.
What do digital marketing and e-commerce specialists do?
Digital marketing and e-commerce specialists perform a variety of tasks related to advertising and selling online. Different companies define these roles in various ways, but there is often overlap between them. Some common responsibilities include planning and creating ads and other content for websites, social media, and email; optimizing content for search engines; analyzing data to gain marketing insights; managing online stores; and creating and updating product listings.
Why start a career in digital marketing and e-commerce?
During the pandemic, hiring for digital marketing and e-commerce related jobs boomed as more businesses moved online—between February and April 2020, e-commerce grew more than it had in the previous decade. Research shows that there were 40,000+ digital marketing and e-commerce job openings in the past 12 months in the U.S., and the number of available roles is projected to grow in the coming years. The rise of automation, machine learning, and new technologies in e-commerce and digital marketing means candidates will be expected to demonstrate knowledge in the use of digital technologies, which is currently a skills gap that leaves roles unfilled. People can prepare for jobs in these fields through this new entry-level Google Career Certificate.
Which jobs will this certificate help me prepare for?
By the end of this certificate, learners will be equipped with the skills required for the following entry-level roles, among others: Digital Marketing Coordinator, Marketing Assistant/Associate/Specialist, Marketing Manager, Search Engine Optimization Specialist / Analyst, Search Engine Marketing Specialist/Analyst, Paid Search Specialist, Content Specialist,Media Coordinator, Media Planner, Email Marketing Specialist, E-commerce Associate, and E-commerce Analyst.
What tools and platforms are taught in the curriculum?
Digital marketing and e-commerce share many of the same tools. Learners will be able to gain knowledge in tools and platforms including Mailchimp, HubSpot, Hootsuite, Constant Contact, Canva, Shopify, Twitter, Google Ads, Google Analytics, Google Search Console, Google Sheets, Google Trends, and Google Spreadsheets.
What background is required?
No prior experience with design or specific tools is required. All you need is an interest in creating great user experiences for apps, websites, and physical products!
Why enroll in the Google Digital Marketing and E-commerce Certificate?
You’ll learn these job-ready skills in our program through interactive content (discussion prompts, quizzes, and activities) in under six months, with less than 10 hours of flexible study a week. Along the way, you’ll work through a curriculum designed with input from top employers and industry leaders. You’ll even have the opportunity to complete a portfolio that you can share with potential employers to showcase your new skill set. After you’ve graduated from the program, you’ll have access to career resources and be connected directly with employers hiring for open entry-level roles in digital marketing and e-commerce.
Do I need to take the course in a certain order?
We highly recommend completing the courses in the order presented because the content in each course builds on information learned from earlier lessons.

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Think Outside the Inbox: Email Marketing