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返回到 市场营销概论

學生對 宾夕法尼亚大学 提供的 市场营销概论 的評價和反饋

7,495 個評分
1,400 條評論


Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....



Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!


Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.


326 - 市场营销概论 的 350 個評論(共 1,363 個)


Mar 09, 2019

Highly recommend this course! Really helpful to build a framework on the marketing field. Hope this informative course could help you too.

創建者 James L R

Dec 14, 2017

Great course, thorough and very useful. I would recommend this course to anyone seeking a foundation in the basic principles of marketing.

創建者 K.Y.Sreenivasa R

Feb 10, 2017

The way of teaching is Awesome and easily understandable. The lectures and Short but very informative. Hope I would get to study there...

創建者 Zoila C

Apr 12, 2016

I'm new to this area, but I feel I learned a lot, everything was explained very simply. I look forward to loving the next courses as much!


Jan 24, 2016

Great Insights from the best professors of wharton school.I strongly recommend you to take this course if you are interested in Marketing.

創建者 Grażyna

Dec 18, 2015

This is just what I've been looking for, I can't get enough of listening to the lectures. Thank you, Wharton team for a fantastic journey!

創建者 Joseph J

Nov 04, 2018

Very informative and a great course to refresh your marketing skills and gain knowledge. Thank You Prof Kahn, Prof Peter and Prof Bell!!

創建者 Olesia A

Jun 14, 2018

Good intro to the most recent concepts and frameworks in marketing. I like the professors, they are knowledgable and engaging. Thank you!

創建者 Laxmikanth R B

Sep 03, 2017

I loved the Course. It has set a good tone as far as my basics on marketing is concerned. Thank You for the wonderful effort and sharing.

創建者 Siddharth s

Aug 23, 2019

Great Course! Core concepts have been explained in a very simplistic manner.

Every time I revisit the course I always learn something new

創建者 Rassudov L M

May 29, 2019

I really loved studying this course, a lot of interesting information for me as I am trying to shift my career into the marketing field.

創建者 Amin k

Oct 13, 2018

Its was amazing course and i learned alot from it, for other peers focus on Details that instructor give you and make notes for yourself

創建者 Brian B

Aug 26, 2018

Excellent job, well structured, to the point, professors very well versed and great personalities. Really enjoyed the course. Thank you.

創建者 Qi L

Oct 05, 2017

A very good course. It covers branding, marketing (product- and customer- centricity), long-tail online marketing and marketing strategy

創建者 Marjuk A

Mar 26, 2018

I loved the courses content in that there were numerous examples, research findings, supporting the theoretical backbone of the course.

創建者 Deawn M A

Nov 10, 2017

This course was amazing and so relevant. Hugely beneficial,motivating - everything I’d hoped it would be. The course was well designed.

創建者 Joyce J

Dec 03, 2019

This course gives me all what I need to explore how these careers about maketing look like, and I learned and enjoyed what I recieved!

創建者 Derek E

May 14, 2017

Course taught some interesting concepts in an easy to understand manner. Could have been more challenging, but still very worthwhile.

創建者 Yan Z

May 01, 2017

The course gives good introduction to market and brands. Definitely recommend someone who has no business background take this course!

創建者 Brad M

Apr 10, 2016

The course presented a good mixture of strategic and tactical aspects of Marketing. The videos were well organized and easy to follow.

創建者 Richard A

Jun 12, 2019

I think this is such a great introduction to marketing. It is explained in such manner that it becomes easy and interesting to study.

創建者 Maria F

Jul 27, 2017

muy bueno, me encanto . Aprendi muchas cosas que no sabia. creo que si no sabes nada de marketing es un buen comienzo. Lo recomiendo.

創建者 Ankit S

Mar 15, 2016

The transition from basic terminology to how they were implemented in real business scenarios was insightful & a treat to understand.

創建者 Ladhy G

Mar 04, 2016

Excellent class and teachers, so rich in knowledge, and the examples provided in order to have a better understanding of the subject.

創建者 R M A

Jun 03, 2019

Developed a lot of interest in Marketing and want to do my MBA at Wharton School of business.Excellent teaching by three professors.