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返回到 市场营销概论

學生對 宾夕法尼亚大学 提供的 市场营销概论 的評價和反饋

8,870 個評分
1,736 條評論


Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....



Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.


Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!


401 - 市场营销概论 的 425 個評論(共 1,702 個)


Sep 26, 2017

Informative, and easy to use.

But the time is too limited. I hope professor can offer more examples for me to understand the marketing concept.

創建者 Shivalingesh

Apr 15, 2017

It was a very insightful sessions. it exposed to a variety of concepts of marketing, which i will explore further to improve my understanding.

創建者 Lisa L

Feb 20, 2017

Great class for beginners in marketing field. Easy-to-understand speeches combining with detailed examples make the learning procedure smooth.

創建者 Aabid A S

Jun 02, 2016

As per my understanding and observation I must say this particular subject is really great for Marketing understanding.


Aabid Ali Shahid

創建者 Michael M

Feb 29, 2016

wonderful class. great concepts presented very well. I learned a lot from the course and look forward to using this information in my career

創建者 Laraine W

Feb 29, 2016

I enjoyed this course. A very basic overview of marketing, but had some good thoughts to chew on. I can't wait to learn more about this topic!

創建者 Valeriya L

Oct 23, 2018

Thank you very much I'm so happy for your help My Dear Teachers. Good Luck. Thank Coursera for good material and this web site a lot!!!:):):)

創建者 Debra

Feb 23, 2016

Professors were excellent. All ideas and concepts thoroughly and clearly explained with good use of examples to help solidify various topics.


Dec 10, 2015

very interesting course, loved all lectures, very clear arguments , trying to do my best to make quizies and have the top, thx to Professors!

創建者 Veronica V V

May 30, 2020

Very informative, and the information was presented well. A great introductory course for those with little previous exposure to marketing.

創建者 Dunja S

Apr 13, 2020

Great course to add some new information and acquire knowledge. Great lectures with good text along with the videos. Prof. Kahn is awesome!

創建者 alexandra

Jan 14, 2020

Great info, especially if you are looking to start a business or currently working for a company that could use some fresh perspectives. :)

創建者 Emily B

Mar 08, 2016

Great course, very good lecturers, lots of different practical examples, easy to understand and very comprehensive. Would highly recommend.


Mar 09, 2019

Highly recommend this course! Really helpful to build a framework on the marketing field. Hope this informative course could help you too.

創建者 James L R

Dec 14, 2017

Great course, thorough and very useful. I would recommend this course to anyone seeking a foundation in the basic principles of marketing.

創建者 K.Y.Sreenivasa R

Feb 10, 2017

The way of teaching is Awesome and easily understandable. The lectures and Short but very informative. Hope I would get to study there...

創建者 Zoila C

Apr 12, 2016

I'm new to this area, but I feel I learned a lot, everything was explained very simply. I look forward to loving the next courses as much!


Jan 24, 2016

Great Insights from the best professors of wharton school.I strongly recommend you to take this course if you are interested in Marketing.

創建者 Grażyna

Dec 18, 2015

This is just what I've been looking for, I can't get enough of listening to the lectures. Thank you, Wharton team for a fantastic journey!

創建者 Joseph J

Nov 04, 2018

Very informative and a great course to refresh your marketing skills and gain knowledge. Thank You Prof Kahn, Prof Peter and Prof Bell!!

創建者 Olesia A

Jun 14, 2018

Good intro to the most recent concepts and frameworks in marketing. I like the professors, they are knowledgable and engaging. Thank you!

創建者 Laxmikanth R B

Sep 03, 2017

I loved the Course. It has set a good tone as far as my basics on marketing is concerned. Thank You for the wonderful effort and sharing.

創建者 Siddharth s

Aug 23, 2019

Great Course! Core concepts have been explained in a very simplistic manner.

Every time I revisit the course I always learn something new

創建者 Rassudov L M

May 29, 2019

I really loved studying this course, a lot of interesting information for me as I am trying to shift my career into the marketing field.

創建者 Amin k

Oct 13, 2018

Its was amazing course and i learned alot from it, for other peers focus on Details that instructor give you and make notes for yourself